Tips and tricks for increasing revenue through persona development, well-designed CMS pages and pushing through the spam filter maze.
Presented at the Tendenci User Conference 2007 in Houston, TX.
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
SEO.org.ph - Bataan Botcamp October 2010Benj Arriola
Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)
Web presence optimization involves coordinating content across multiple mediums like text, video, and photos to maximize the visibility of that content. Search engine optimization (SEO) is the process of improving the visibility of a website in organic search results through keyword optimization and other techniques. An intro is provided on thinking about your audience, objectives, strategy, and technologies when developing a web presence optimization plan. Tips are given on keyword research, social media engagement, photo usage, and consistency across platforms.
BIA Marketing Seminar Ruth Milligan Email and Bloggingruthmilligan
The document provides best practices and recommendations for email marketing and blogging. For email marketing, it recommends including a subscription center, forward to friend link, sender identity, contact options, compelling subject lines, navigation, and prioritizing important information. For blogging, it discusses common blog types and offers tips for developing a strategy including defining goals, choosing a platform, content planning, and maintaining consistent effort.
The document discusses tips and best practices for writing effectively for the web. It provides guidance on using plain language, short sentences, active voice, and visual elements to engage users who typically scan pages rather than read thoroughly online. Key recommendations include using pronouns and action words, simplifying text, avoiding jargon, and developing editorial guidelines.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Leveraging a meaningful online presence for Non ProfitsPeter Kaizer
The document discusses how non-profits can leverage an online presence through websites, blogs, social media, email marketing, and search optimization. It provides best practices and recommendations for each channel, including having a website with engaging content and calls to action, using a blog to build conversations, telling stories through multimedia, following email marketing guidelines, and being active on key social networks like Facebook and Twitter. It emphasizes the importance of analytics and maintaining an online program over time.
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
SEO.org.ph - Bataan Botcamp October 2010Benj Arriola
Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)
Web presence optimization involves coordinating content across multiple mediums like text, video, and photos to maximize the visibility of that content. Search engine optimization (SEO) is the process of improving the visibility of a website in organic search results through keyword optimization and other techniques. An intro is provided on thinking about your audience, objectives, strategy, and technologies when developing a web presence optimization plan. Tips are given on keyword research, social media engagement, photo usage, and consistency across platforms.
BIA Marketing Seminar Ruth Milligan Email and Bloggingruthmilligan
The document provides best practices and recommendations for email marketing and blogging. For email marketing, it recommends including a subscription center, forward to friend link, sender identity, contact options, compelling subject lines, navigation, and prioritizing important information. For blogging, it discusses common blog types and offers tips for developing a strategy including defining goals, choosing a platform, content planning, and maintaining consistent effort.
The document discusses tips and best practices for writing effectively for the web. It provides guidance on using plain language, short sentences, active voice, and visual elements to engage users who typically scan pages rather than read thoroughly online. Key recommendations include using pronouns and action words, simplifying text, avoiding jargon, and developing editorial guidelines.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Leveraging a meaningful online presence for Non ProfitsPeter Kaizer
The document discusses how non-profits can leverage an online presence through websites, blogs, social media, email marketing, and search optimization. It provides best practices and recommendations for each channel, including having a website with engaging content and calls to action, using a blog to build conversations, telling stories through multimedia, following email marketing guidelines, and being active on key social networks like Facebook and Twitter. It emphasizes the importance of analytics and maintaining an online program over time.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
This document provides tips for writing for the web. It emphasizes keeping writing short and simple since people use the web to save time. Headlines should summarize the content and entice people to read more. Search engines consider the text on websites when determining relevance, so keywords should be included. Some tips include getting straight to the point, avoiding jargon, using headings for skimming, keeping paragraphs short, and ensuring links make contextual sense.
The document provides guidance on planning a website by setting a clear goal, understanding your target visitors, designing the site structure and pages, creating a site map, and organizing files. It emphasizes setting a single, measurable goal for the site; identifying the key attributes of target visitors to tailor the content, design and structure; sketching the site design before development; and establishing a logical folder structure before adding many files. Planning these foundational elements upfront helps avoid failure and ensures the site effectively achieves its purpose.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 2 covers LinkedIn and your web presence, Networking and Interviewing Skills.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
This document provides tips for generating consistent blog content using a one-to-many approach. It recommends turning questions from emails or seminars into blog posts to help more people. Sample questions are provided. Tools like Posterous and Blip.tv can help auto-post content. Finding inspiration from analytics, feeds, lists, interviews and recycling content are discussed. Outsourcing content is also an option. Consistent, relevant content focusing on the audience will help blogs succeed.
The document discusses a chiropractor who is planning to import an expensive chair to promote his practice, but has an ineffective website. The author searches for the chiropractor online and finds that his homemade website built on GoDaddy is poorly optimized and does not appear until the second page of search results. This confirms that a low-cost, self-built website is not enough to effectively promote a chiropractic practice in today's market. The author recommends upgrading to a professional chiropractic website service for better search engine optimization and more new patients.
The document provides tips and best practices for writing effective online content and web pages, including structuring information in scannable chunks, using keywords and hyperlinks strategically, and optimizing for search engines through techniques like keyword research, unique and regularly-updated content, and descriptive headlines. It also touches on writing style recommendations like using a third grade reading level and familiar terminology as well as formatting suggestions to improve readability.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
Become An E Social Butterfly H B A Orlando 042209Debbie Morris
The document discusses how to become an "eSocial Butterfly" by using social media to build sales and stay top of mind with clients. It recommends engaging with clients on social networks like Facebook, LinkedIn, and Twitter by posting comments, sharing content, and participating in discussions. The goal is to drive traffic to your website, grow referrals, and manage opinions about your business online. It provides tips on using different social media platforms and tools to engage with audiences and maximize your online presence.
This document discusses how small or unique libraries can use Web 2.0 technologies to engage different audiences, display content in new ways, and pull in new users. It provides examples of popular Web 2.0 tools like blogging, mapping, wikis, social cataloging, and more. The document also outlines potential obstacles to implementation and provides tips to overcome them, such as having clear goals, addressing concerns, evaluating projects, and more.
The document provides guidance on writing effective content for the web, emphasizing that web writing should be concise, scanable, and optimized for search engines through the use of keywords, headings, and hyperlinks. It notes that web readers scan pages rather than read linearly and advises keeping content brief through the use of active voice and focusing key details above the page fold. The document also provides tips on page structure, formatting, and tools to check readability.
Web-based writing must consider the reader, as users are not required to remain on a page. It follows the 5 Ws and makes the content writer active. Effective web content is structured, relevant, useful, accurate, credible, findable, current, consistent, and scannable. It also maintains a simple, interesting voice and considers the needs of the user by imagining their demographics and potential barriers to access.
1. There are many techniques for link building but no single technique works for every site or keyword. An effective link building strategy requires researching different approaches.
2. Content should be targeted to readers, not just search engines. Ensuring original content is indexed by Google before others can duplicate it is important.
3. Offering useful free resources like surveys or web services can attract links organically. Traditional marketing like contacting websites in your industry can also work if not overused or spammy. Testing new techniques is important as SEO is always evolving.
Workshop Content and Social Media StrategyHarm Teunisse
This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
Free Traffic Seo Smo 101 Search Engine Social Media Optimization Present...Tin180 VietNam
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
This document provides tips for writing for the web. It emphasizes keeping writing short and simple since people use the web to save time. Headlines should summarize the content and entice people to read more. Search engines consider the text on websites when determining relevance, so keywords should be included. Some tips include getting straight to the point, avoiding jargon, using headings for skimming, keeping paragraphs short, and ensuring links make contextual sense.
The document provides guidance on planning a website by setting a clear goal, understanding your target visitors, designing the site structure and pages, creating a site map, and organizing files. It emphasizes setting a single, measurable goal for the site; identifying the key attributes of target visitors to tailor the content, design and structure; sketching the site design before development; and establishing a logical folder structure before adding many files. Planning these foundational elements upfront helps avoid failure and ensures the site effectively achieves its purpose.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 2 covers LinkedIn and your web presence, Networking and Interviewing Skills.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
This document provides tips for generating consistent blog content using a one-to-many approach. It recommends turning questions from emails or seminars into blog posts to help more people. Sample questions are provided. Tools like Posterous and Blip.tv can help auto-post content. Finding inspiration from analytics, feeds, lists, interviews and recycling content are discussed. Outsourcing content is also an option. Consistent, relevant content focusing on the audience will help blogs succeed.
The document discusses a chiropractor who is planning to import an expensive chair to promote his practice, but has an ineffective website. The author searches for the chiropractor online and finds that his homemade website built on GoDaddy is poorly optimized and does not appear until the second page of search results. This confirms that a low-cost, self-built website is not enough to effectively promote a chiropractic practice in today's market. The author recommends upgrading to a professional chiropractic website service for better search engine optimization and more new patients.
The document provides tips and best practices for writing effective online content and web pages, including structuring information in scannable chunks, using keywords and hyperlinks strategically, and optimizing for search engines through techniques like keyword research, unique and regularly-updated content, and descriptive headlines. It also touches on writing style recommendations like using a third grade reading level and familiar terminology as well as formatting suggestions to improve readability.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
Become An E Social Butterfly H B A Orlando 042209Debbie Morris
The document discusses how to become an "eSocial Butterfly" by using social media to build sales and stay top of mind with clients. It recommends engaging with clients on social networks like Facebook, LinkedIn, and Twitter by posting comments, sharing content, and participating in discussions. The goal is to drive traffic to your website, grow referrals, and manage opinions about your business online. It provides tips on using different social media platforms and tools to engage with audiences and maximize your online presence.
This document discusses how small or unique libraries can use Web 2.0 technologies to engage different audiences, display content in new ways, and pull in new users. It provides examples of popular Web 2.0 tools like blogging, mapping, wikis, social cataloging, and more. The document also outlines potential obstacles to implementation and provides tips to overcome them, such as having clear goals, addressing concerns, evaluating projects, and more.
The document provides guidance on writing effective content for the web, emphasizing that web writing should be concise, scanable, and optimized for search engines through the use of keywords, headings, and hyperlinks. It notes that web readers scan pages rather than read linearly and advises keeping content brief through the use of active voice and focusing key details above the page fold. The document also provides tips on page structure, formatting, and tools to check readability.
Web-based writing must consider the reader, as users are not required to remain on a page. It follows the 5 Ws and makes the content writer active. Effective web content is structured, relevant, useful, accurate, credible, findable, current, consistent, and scannable. It also maintains a simple, interesting voice and considers the needs of the user by imagining their demographics and potential barriers to access.
1. There are many techniques for link building but no single technique works for every site or keyword. An effective link building strategy requires researching different approaches.
2. Content should be targeted to readers, not just search engines. Ensuring original content is indexed by Google before others can duplicate it is important.
3. Offering useful free resources like surveys or web services can attract links organically. Traditional marketing like contacting websites in your industry can also work if not overused or spammy. Testing new techniques is important as SEO is always evolving.
Workshop Content and Social Media StrategyHarm Teunisse
This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
Free Traffic Seo Smo 101 Search Engine Social Media Optimization Present...Tin180 VietNam
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
The Easy Tweet Guide. Inside this book, you will find the points about Twitter nuts and bolts, realize the contrast among posting and spamming, be sure about the thing you are advancing, speak with others to convey amazing skill, figure out how to partake with the local area, figure out how to take advantage of your record and profile, try not to over advance and follow and utilize important tweets.
The document discusses the importance of technology, especially email and websites, for nonprofit fundraising and engagement. It provides tips on growing email lists, segmenting lists, email design, landing pages, and using social media and video to engage supporters online. The key message is that nonprofits should use an integrated online and offline strategy to build relationships and raise funds.
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...Stephen Joyce
This document provides strategies for using social media effectively in tourism businesses. It begins by debunking common myths about social media, such as that it is a fad, free, fast, or focused only on Facebook and Twitter. It emphasizes that social media requires a commitment of time and quality over quantity. The key aspects of social media are said to be participation, transparency, conversations, and community. To make social media work for a business, the document says you must lead by listening to conversations, engaging with customers, articulating your value through content, and demonstrating your expertise. It provides specific tactics under each of these areas, such as using tools like Google Alerts to listen, maintaining a consistent online presence when engaging, and
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
This document provides 5 ways to improve the usability of a website: 1) Conduct usability testing to understand how real users interact with the site. 2) Look at web metrics from analytics tools to understand user behavior. 3) Ensure the site answers common user questions clearly. 4) Use meaningful link text instead of vague phrases. 5) Write content for online reading behavior, using headings, short paragraphs and lists. Following these recommendations can help satisfy users and increase profits through higher conversion rates and reduced support costs.
The document provides guidance on writing content for the web in plain language. It discusses key principles of plain language writing including using common words, short sentences, active voice, and avoiding jargon and unnecessary information. Specific techniques are outlined such as replacing wordy phrases and hidden verbs with stronger verbs. Examples of plain language rewrites improve clarity and readability. The goal is for web content to have a conversational tone that helps users understand what they need through logical organization and signposts.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Five reasons why the universal homepage happensmStoner, Inc.
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
This document provides guidance on establishing an online presence as a lawyer. It discusses ethics rules regarding communications about legal services and advises authentic engagement over spamming or deception. Key recommendations include listening to audiences, asking questions, responding promptly, demonstrating expertise through articles and links, and establishing a genuine voice. The document warns that all online actions are public and permanent, and encourages developing useful, unique content to meet information demands while avoiding stock images or identities.
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
As famous New Yorker cartoon goes, “On the Internet, nobody knows you’re a dog.” But as a lawyer, “being a dog” may cost you your two most valuable assets, your reputation and your license.
Further, as the web continues to “go social”, web users will become better at identifying dogs. Let’s talk about how you can put your best foot forward online in an ethical, as well as, effective manner.
This slide deck is courtesy Gyi Tsakalakis, of AttorneySync.com. Gyi has been helping lawyers understand how to put the web to work for their practices since 2008. A former practicing attorney, Gyi is a law firm web strategist and owner at AttorneySync.
This document provides guidance on social media documentation and search engine optimization techniques. It discusses listening to social conversations, participating in social networks, and providing content on company platforms. It also outlines Google's ranking factors like popularity, relevance, recency and frequency. Additional sections cover techniques like keyword density, keyword stuffing, using keywords in titles, images, links and repetitive phrases. The document concludes with tips on writing blog posts, using visual elements, and moderating user comments.
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
The document discusses how email has become an important tool for nonprofit relationship building and communication. It provides tips on growing email lists, segmenting lists, email design, and using landing pages. Integrating online and offline communications through a centralized database is important. Testing campaigns and adjusting based on results is also recommended.
The document discusses starting and improving a website, covering topics such as determining goals and objectives, website design, search engine optimization, social media marketing, and money making models. It provides advice on looking assessing if a website is needed, defining goals and strategies, optimizing for search engines, using social media effectively, and measuring results. Useful tools mentioned include WordPress, Google Analytics, and Facebook Insights.
Similar to Tendenci for Business: CMS and Newsletters (20)
This document discusses strategies for social media marketing from Blinds.com. It provides tips on developing an effective content strategy, connecting with customers, and measuring the impact of social media efforts. Specifically, it recommends keeping content simple, differentiating between partner needs, testing tools, meeting in person occasionally, and having a fun tone. Metrics shown include a 20% sales increase, 35% revenue boost, and 10% more samples from 2014 to the first half of 2015.
Customer Super Heroes: Transforming Customer Feedback Into Profits + HappinessKatie Laird
This document discusses various customer experience initiatives at We Are Blinds.com, including focusing on company culture, social customer feedback, understanding the customer journey, and leveraging employee ideas. It highlights the impact of initiatives like "The Voice Speaks" internal recruiting tool, social media referral traffic, addressing micro-feedback on issues, using customer ratings and reviews for inspiration and vendor ratings, longer CEO letters, and a customer experience council. It concludes with tips for prioritizing customer experience initiatives.
Collaborate baby! Smart Collaboration and Communication Matters (from Frost ...Katie Laird
Are you effectively maximizing your employee creativity and brain power across teams? Organizational silos are an unacceptable hindrance to your success. Learn how Blinds.com works across teams (from the contact center to marketing to IT and beyond) to enhance business strategy, day-to-day communications, customer experience, profitability and more.
Key Take-Aways:
- Actionable steps to promote cross-team communication and collaboration – how does this work?
- Top 5 questions your contact center should ask other company departments to succeed – where do we start?
- Success stories on interdepartmental projects that could change the way you do business – what are the opportunities?
Email marketing meets social media strategy - IABC Conference 2013Katie Laird
Maximize your content marketing through smart email and social media strategy - learn some tips on collaborating across departments and smart ways to re-purpose great content across all of your Web properties.
This presentation was given to the IABC Southern Region Conference 2013 by Katie Laird (aka @happykatie) from Blinds.com. Enjoy!
Brands + Bloggers: The Skinny on Swell Brand Ambassador ProgramsKatie Laird
Brands and bloggers should be best friends! Learn how bloggers can connect with PR and marketing teams to help make social media marketing magic happen.
From strategic pitching to personal brand reviews to thinking like a marketer, this Blog Elevated conference presentation helps writers and marketers find ways to get connected and grow their brands with smart blogger relationships.
This document discusses the importance of company culture and how Blinds.com cultivates its culture. It explores how Blinds.com defines its values through crowd-sourcing, ensures its culture is organic and democratic, and puts its mission and values in writing. It also discusses how Blinds.com uses a social and fun approach to recruiting, onboarding new employees through scavenger hunts and celebrations, and keeps employees engaged through training, coaching, and celebrating achievements together.
The search for the holy Social Media grailKatie Laird
Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space.
Culture development, community outreach, soft sales lead generation, industry leadership positioning, product development testing - YOU define what makes social work for you. Would love to chat -drop me a note!
A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world.
Learn more at www.schipul.com
Social Media recipes for your online kitchenKatie Laird
The document discusses online recipes and strategies for success in online marketing. It provides examples of recipes for pancakes, stone soup, cupcakes, and peanut brittle to illustrate strategies. It emphasizes building relationships, having a strong online presence, being creative and playful, and caring for customers. The document encourages experimenting online and connecting the online and offline worlds.
Visual Communication (re-visited) for IABC HoustonKatie Laird
While actions certainly speak louder than words - so do visual!
This presentation takes a look at how to overcome the dreaded Powerpoint blah's and develop visual communication that will help empower you as a speaker and communicator.
Some things are best said when nothing is said at all. Hope these tools and ideas are helpful!
Job Hunt 2.0 - using the Web to find a new careerKatie Laird
The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!
Creative GENIUSES and the online marketing worldKatie Laird
Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!
It's a beautiful day in your (online) neighborhoodKatie Laird
A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
Like cooking, marketing your brand online is an act of love without any strict guidelines. Web marketers must improvise, use the ingredients they have on hand and focus on who they are 'cooking' for.
This presentation, originally given at the IS Conference 2009 in Houston, TX, was dedicated to the curious and the hungry geeks out there.
(Don't) Use Your Words: Visual Communicators Rock!Katie Laird
Visuals are pretty. And they are crucial to creating data filled presentations that won't lull your audience to sleep.
This slide deck takes a look at basic techniques, tools and strategy anyone who has ever wanted to communicate just a little better visually can grow from.
Want to learn more - or want to have a presentation like this presented to your organization? Visit me at www.schipul.com/happykatie.
An overview of Andy Hunt's fantastic presentation at ETech 2009 on 'Refactoring your wetware'.
This was given to the Schipul staff (www.schipul.com) as internal training - and I thought you might enjoy it too!
Presented by Katie Laird to the University of Houston's Small Business Development Center - this presentation goes through the ins and outs of social networks specifically for business.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
5. Rule #1 A site user will know within two seconds if they’re in the right spot
6. Rule #2 They respond if you talk directly to them. Use words that they’re looking for.
7. Rule #3 They know exactly what they want and they want it NOW!
8. Now that we’ve covered the basic rules, how do you really get to know YOUR audience?
9. This begins with a little bit of research Personas help to visualize who you’re talking to through your site. By creating personas, you are deciding what their needs are and anticipating where they would click by creating scenarios that get them to the correct pages to find their answers.
10. The story of the Leo Diamond as written in the book, “Waiting for your Cat to Bark”
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12. How does this apply to my site? Let’s use Tendenci as an example. http://www.tendenci.com
23. Common Mistake #1 Talking too much about yourself too early Solution: Start by answering the question: “How can you help ME?” Mistake Solution
24. Common Mistake #2 Dead End Pages…Nowhere to go. Solution: Links, Links, Links. Give them multiple ways to get to the information Mistake Solution
25. Common Mistake #3 Using big bodies of text that look like big bodies of text Solution: Break up the content with bold words, links, and images. Mistake Solution
26. Common Mistake #4 Cluttering your page with too many pretty graphics and clever taglines with no real information Solution: Make sure you’re answering the user’s questions first.
27. So far we have learned what to do and what not to do, now let’s brush up on how to do it.
28. Headline: Always fill it in with relevant content. Think – “what would someone type to get to this page.”
29. Content: Break up paragraphs with links, bold words, and images. Things to remember: 1. No more then three different fonts or sizes 2. What words are the user expecting to see? Make them stand out 3. People are more likely to click on links within content than the nav
30. Help File: How to use the keyword density analyzer http://www.tendenci.com/en/cms/?191 Tip: use the keyword density analyzer located on every page.
31. Display Page: This is great for your viewer AND the search engines. Tip: Please keep it /oneword/
32. Ratings: This is a great way to get feedback from your users. Use this information to write more targeted pages of content.
33. Comments: This is also a great way to get feedback from your users. At the same time, you are interacting with them.
36. Thank you! Tim Newton [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
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48. Thank you! Rodney Sabrsula [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com