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New leader in social media optimization


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New leader in social media optimization

  1. 1. The New Leader in Social Media Optimization
  2. 2. Introduction <ul><li>Etisbew Technology Group </li></ul><ul><ul><li>Is a Delaware, US registered company. </li></ul></ul><ul><ul><li>Is an ISO 9001:2008 certified Global software solutions provider. </li></ul></ul><ul><ul><li>Provides high quality and cost effective solutions through its global delivery model. </li></ul></ul><ul><ul><li>Vast repertoire of competencies begin from Strategy, Consulting and Value Analysis that factor in the client’s current and future scenario and then goes on to tailor IT Solutions and services that meets the clients specific business needs. </li></ul></ul><ul><ul><li>Search Engine Optimization Strengths & Skills </li></ul></ul><ul><ul><li>Dedicated 10 member expert team in the areas SEO, SMO & SEM </li></ul></ul><ul><ul><li>Has been in Internet Marketing & SEO since last 5 years </li></ul></ul><ul><ul><li>All SEO/SEM/SMO services under one roof (Site Study, Analysis, Initial Reporting, Strategy, Approach Plan, Execution and Results) </li></ul></ul><ul><li>Etisbew currently serves its customers through its global delivery centers in Iselin, NJ (USA), Montreal (Canada), Nottingham (UK) and Hyderabad (India). </li></ul>
  3. 3. What is Social Media?
  4. 4. “ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up” - Seth Godin
  5. 5. <ul><li>Social media is an umbrella term that defines the various activities that integrate technology, social interaction , and the construction of words, pictures, </li></ul><ul><li>videos and audio. </li></ul><ul><li>The average person spends 2.5 hours a day on social media </li></ul>
  6. 6. <ul><li>Creation Phase: </li></ul><ul><li>Fill out Etisbew’s profile completely </li></ul><ul><li>Always watch Facebook rules regarding business accounts. </li></ul><ul><li>Install appropriate applications in Etisbew’s account </li></ul><ul><li>We can make some parts of Etisbew’s profile private through Settings. </li></ul><ul><li>Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over Etisbew’s profile privacy. </li></ul><ul><li>Post professional or business casual photos of yourself to reinforce your brand. </li></ul><ul><li>Limit business contacts’ access to personal information. </li></ul><ul><li>Post Etisbew’s newsletter subscription information and archives somewhere in Etisbew’s Facebook profile. </li></ul><ul><li>Establish a Etisbew’s business account </li></ul>
  7. 7. <ul><li>Connect and share with others   </li></ul><ul><li>Obtain a Facebook vanity URL so that people can find Etisbew’s profile easily. </li></ul><ul><li>Add Etisbew’s Facebook URL to all Etisbew’s email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you. </li></ul><ul><li>Post business updates on Etisbew’s Facebook wall. Focus on business activities, such as “Working with ABC Company on web site redesign.” </li></ul><ul><li>Share useful articles and links to presentation and valuable resources that interest customers and prospects on Etisbew’s Facebook wall, to establish credibility. </li></ul><ul><li>Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook. </li></ul><ul><li>Research prospects before meeting or contacting them by using their Facebook profiles. </li></ul><ul><li>Upload your contacts from your email client to find more connections. </li></ul><ul><li>Use Find Friends for suggestions of other people you may know to expand your network even further. </li></ul>
  8. 8. <ul><li>Look for mutual contacts on your contacts’ friends list. </li></ul><ul><li>Find Etisbew’s business related experts and invite them as a guest blogger on your blog or speaker at your event included in Facebook. </li></ul><ul><li>Market Etisbew’s services and products by posting success stories and service package details. </li></ul><ul><li>Use Facebook Connect to add social networking features to Etisbew web site. </li></ul><ul><li>Buy Facebook ads to target Etisbew’s exact audience. </li></ul><ul><li>Start a group or fan page for Etisbew’s service, product, brand or business. </li></ul><ul><li>Add basic information to the group or fan page such as links to Etisbew site, newsletter subscription information and newsletter archives. </li></ul><ul><li>Post upcoming events including webinars, conferences and other programs where someone from Etisbew will be present.Update your group or fan page on a regular basis with helpful information and answers to questions. </li></ul><ul><li>Join network, industry and alumni groups related to Etisbew business. Use search to find groups and fan pages related to Etisbew business by industry, location and career. </li></ul>
  9. 9. <ul><li>Usage of LinkedIn to Etisbew: </li></ul><ul><li>LinkedIn works well for Etisbew than other Social Networks because it is an online network of more than 8.5 million experienced professionals around the world representing 130 industries. The lists of activities do on LinkedIn are: </li></ul><ul><li>Add Connections: Invite, InMails, Introductions, Classmates, Colleagues to open links </li></ul><ul><li>LinkedIn gives Etisbew an opportunity to brand yourself, and become more visible to the world that matters. </li></ul><ul><li>We will promote our company profile indirect way </li></ul><ul><li>Will integrate LikedIn profile to our professional blogs and micro blogs for more updates and more visibility </li></ul><ul><li>Complement our profile with Websites, Alumni Networks, professional networks </li></ul><ul><li>LinkedIn is best place to build contact to the professional network growth </li></ul><ul><li>We will post if any job vacancies </li></ul><ul><li>Seek Recommendations from our clients to recommend our company profile </li></ul><ul><li>Encourage employees to be on LinkedIn as it will benefit the organization. </li></ul><ul><li>We will ask our technology professionals to participate on Q&A </li></ul>
  10. 10. <ul><li>Messages of less than 140 characters, real time search results; 320 millions of active users are new sources for business owners </li></ul><ul><li>The lists of activities do on Twitter are: </li></ul><ul><li>Etisbew will create multiple twitter accounts with customized design and perfect Bio. </li></ul><ul><li>Etisbew post meaningful reliable keyword based tweets </li></ul><ul><li>Etisbew post impart keyword with # tag for real time search results </li></ul><ul><li>Etisbew will integrate blog, Facebook, LinkedIn, Social Media profiles with each other to promote Etisbew brand name. </li></ul><ul><li>Etisbew post events and news relates to its technologies. </li></ul><ul><li>Etisbew will post interesting polls and voting’s for related business. </li></ul><ul><li>Etisbew retweet if any interesting tweet of its followings </li></ul>
  11. 11. <ul><li>Social media is the biggest online destinations to the most obscure blogs.Digg surfaces the best stuff as voted on by our users. </li></ul><ul><li>The lists of activities do on Digg are: </li></ul><ul><li>Don’t submit only Etisbew own blog posts. Etisbew must diversify what you submit to Digg because, otherwise, the system will flag you as a spammer and Etisbew submissions won’t get anywhere. Digging 20 content items that are not Etisbew‘s for every item it submit that is Etisbew, is a good ratio. </li></ul><ul><li>Think hard about what Etisbew want the title and description to be. The title is the only thing that will grab the attention of Digg users. Try to create a curiosity by using creative titles. Use ordered lists (like ‘10 fun ways to walk your dog’) and countdowns (like the top 10 funnies cop videos) because people like to read lists. The description should not only give a summary, but tell users what Etisbew think about the content item. </li></ul>
  12. 12. <ul><li>Be an active Digg user. Never let Etisbew account be idle for more than a week. Set Digg as homepage in all employs of Etisbew browsers, do whatever it takes to let the Digg system know that Etisbew is a dedicated and reputable user. </li></ul><ul><li>Build relationships with other Digg users. If Etisbew have a friend on Digg, Etisbew can Digg others submissions and they can do the same for Etisbew. </li></ul><ul><li>Consider carefully what category and sub-category you submit Etisbew to. You should be as accurate as possible, anything else could cost you diggs. </li></ul><ul><li>The Digg front page feed is aggregated to hundreds and thousands of Internet locations. Make sure that your web host can handle the sudden burst of traffic as Digg has a reputation of crashing servers. </li></ul>
  13. 13. <ul><li>Here is a simple method to use blogs for increasing Google rankings/alexa ratings. Many analysts seen rarely people use it and it worked very well for website optimization. If Etisbew creates the blog as a sub domain or a subdirectory for main site Thus, when people link to your blog, they automatically link to your site. This has the advantage of boosting up your Google rankings and Alexa ratings for your whole site. </li></ul><ul><li>Etisbew should choose the right blog software (or custom build) </li></ul><ul><li>Mostly host Etisbew blog directly on main domain </li></ul><ul><li>write title tags with two audiences in mind (user and search engines) </li></ul><ul><li>participate at Etisbew business related forums & blogs </li></ul><ul><li>Tag Etisbew blog content in sites like technorati etc; </li></ul>
  14. 14. <ul><li>Launch without comments (and add them later) as a visitor. </li></ul><ul><li>Link intelligently to avoid spamming </li></ul><ul><li>Invite guest bloggers to comment </li></ul><ul><li>Eschew advertising (until you're popular) like adsense, banner ads etc; </li></ul><ul><li>Go beyond text in your posts use some images, graphs & charts etc; </li></ul><ul><li>Cover topics that need attention from your visitors </li></ul><ul><li>Pay attention to your analytics to look which posts audience likes and try to repeat the theme in next coming posts. </li></ul><ul><li>Use a human voice to show empathy, compassion, authority and honesty in your posts </li></ul><ul><li>Archive effectively for easy browsing </li></ul><ul><li>Implement smart urls structure for blogs </li></ul><ul><li>Reveal as much as possible blog open mindedly </li></ul><ul><li>Make effective use of high traffic days try to target festivals, wishes and offers </li></ul><ul><li>Create expectations to users and try to fulfill them </li></ul><ul><li>Build a brand always use company name to introduce. </li></ul>