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Get this Presentation @ Slideshare:
@MediaWyse + Casey Markee
Who is this Casey guy?
• Head of Online Support for Planet Ocean
• Lead SEO Consultant w/ Search Engine News
• President &...
To Google: Rankings = Relevance
@MediaWyse + Casey Markee
On-Site Optimization: Relevance
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
1. META Tags and Data
“Page Titles are SUUUPER Important.”
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Image Optimization
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
1. Title Tags are THE most important SEO
Metric: 60-65 Char...
@MediaWyse + Casey Markee
2. Google LOVES Content
“Long form evergreen content is King!”
Content Auditing
@MediaWyse + Casey Markee
Content Auditing: Implement “Adjusted Bounce Rate”
@MediaWyse + Casey Markee
Google Analytics defines bounce rate
as the p...
Content Auditing: Implement “Adjusted Bounce Rate”
@MediaWyse + Casey Markee
Google “bounce rate” does not take
into accou...
Content Auditing: WP Plugins to Implement ABR
@MediaWyse + Casey Markee
Content Auditing: On-Site Duplicate Content
@MediaWyse + Casey Markee
Content Auditing: Off-Site Duplicate Content
@MediaWyse + Casey Markee
Content Auditing: Off-Site Duplicate Content
@MediaWyse + Casey Markee
Content Auditing: What about “Bad” Content?
@MediaWyse + Casey Markee
Content Auditing: What about Syndicated Content?
@MediaWyse + Casey Markee
Content Auditing: What about Old Content?
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
3. Is your Site Attractive?
“How you look online is very important.”
On-Site Optimization: Excessive Ads are a No-No
@MediaWyse + Casey Markee
Google does not like sites that
“interrupt” the ...
On-Site Optimization: Stop Bleeding PageRank
@MediaWyse + Casey Markee
sitewide external image & text links
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Recipe Rich Snippets – How does Google Generate?
The only ...
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ul...
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Recipe Rich Snippets - https://wordpress.org/plugins/wp-ul...
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Recipe Rich Snippets – So what about on Blogger?
“In order...
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Troubleshooting Rich Snippets and Structured Data:
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Detailed Schema.org CHEAT SHEET from BuiltVisible
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Detailed Schema.org CHEAT SHEET from BuiltVisible
@MediaWyse + Casey Markee
4. Speed is EVERYTHING to Google!
“If you are slow, you will rank lower.”
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
Google Page Speed Insights Tool: Go check your Site right now!
...
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
The AMP module disrupts the search experience by
appearing at t...
@MediaWyse + Casey Markee
5. Mobile Optimization is a Ranking Factor!
“Don’t have a mobile-friendly tag? Ouch!”
On-Site Optimization: Mobile Design
On-Site Optimization: Mobile Design
@MediaWyse + Casey Markee
Use the Google Mobile-Friendly Tool!
@MediaWyse + Casey Markee
Check your Google Search Console
@MediaWyse + Casey Markee
Are you on Wordpress? Use a Plugin
@MediaWyse + Casey Markee
For Websites Check-out DudaMobile.com
@MediaWyse + Casey Markee
For Websites Check-out DudaMobile.com
@MediaWyse + Casey Markee
What about Mobile SEO? Good Question!
@MediaWyse + Casey Markee
Connect with me Online @
Today’s Presenter is…
Become a Fan on Facebook:
http://www.facebook.com/MediaWyse
Follow Casey on...
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
How to Rank Better in Google: Food Bloggers Canada #FBC2015
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How to Rank Better in Google: Food Bloggers Canada #FBC2015

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Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!

Published in: Internet

How to Rank Better in Google: Food Bloggers Canada #FBC2015

  1. 1. Get this Presentation @ Slideshare: @MediaWyse + Casey Markee
  2. 2. Who is this Casey guy? • Head of Online Support for Planet Ocean • Lead SEO Consultant w/ Search Engine News • President & Owner of SEO Firm Media Wyse • Author of 200+ Search Engine News Articles • 12+ Years actual Working SEO Experience • Klout score of 65! (1000’s of SMO subscribers) • Dozens of Link Bait Pieces at the Top of Google • Head of Online Support for Planet Ocean • Lead SEO Consultant w/ SearchEngineNews.com • Founder of SEO Consultancy Media Wyse • Author of 500+ SEO & SMO articles • 17+ years actual working SEO Experience • Has conducted 300+ site audits! • Trained SEO teams on five continents • Co-Author of the “Unfair Advantage Guide to Winning the Search Engine Wars” • Contributor to “The Web Untangled: The Handbook for Building an Online Business” • Bacon and Craft Beer Aficionado! @MediaWyse + Casey Markee
  3. 3. To Google: Rankings = Relevance @MediaWyse + Casey Markee
  4. 4. On-Site Optimization: Relevance @MediaWyse + Casey Markee
  5. 5. @MediaWyse + Casey Markee 1. META Tags and Data “Page Titles are SUUUPER Important.”
  6. 6. On-Site Optimization: Meta Tags/Data @MediaWyse + Casey Markee
  7. 7. On-Site Optimization: Meta Tags/Data @MediaWyse + Casey Markee
  8. 8. On-Site Optimization: Meta Tags/Data @MediaWyse + Casey Markee
  9. 9. On-Site Optimization: Image Optimization @MediaWyse + Casey Markee
  10. 10. On-Site Optimization: Meta Tags/Data @MediaWyse + Casey Markee 1. Title Tags are THE most important SEO Metric: 60-65 Characters Max. Use your Blog Post Titles and put your Blog name at the END. 2. Fill-out a Custom 155 Max META Description (or use a SERP pixel tool) . Describe your blog post or article. Write for the user, not the search engine! 3. Fill-out both the Alt Tags and Title Tags on all your post images. 4. Each page should have ONE H1 tag. You can have as many H2-H5 tags as you like. But only ONE H1 tag! 5. Keep images below 80KB in size, use Tinyjpg to optimize before load-in. And download the https://wordpress.org/plugins/tiny-compress-images/ plugin. 6. Automate on-page Blogging SEO with the Yoast SEO plugin.
  11. 11. @MediaWyse + Casey Markee 2. Google LOVES Content “Long form evergreen content is King!”
  12. 12. Content Auditing @MediaWyse + Casey Markee
  13. 13. Content Auditing: Implement “Adjusted Bounce Rate” @MediaWyse + Casey Markee Google Analytics defines bounce rate as the percentage of visitors who exited your site from the entrance page without interacting with it. 1. clicks on the “back” button 2. closes a tab or a window 3. types a new link in this browser window 4. clicks on an external link which opens in this tab. 5. is not interacting/ doing nothing for over 30 minutes (there is a session timeout)
  14. 14. Content Auditing: Implement “Adjusted Bounce Rate” @MediaWyse + Casey Markee Google “bounce rate” does not take into account “dwell time” – how long someone spent finding EXACTLY what they wanted, then left.
  15. 15. Content Auditing: WP Plugins to Implement ABR @MediaWyse + Casey Markee
  16. 16. Content Auditing: On-Site Duplicate Content @MediaWyse + Casey Markee
  17. 17. Content Auditing: Off-Site Duplicate Content @MediaWyse + Casey Markee
  18. 18. Content Auditing: Off-Site Duplicate Content @MediaWyse + Casey Markee
  19. 19. Content Auditing: What about “Bad” Content? @MediaWyse + Casey Markee
  20. 20. Content Auditing: What about Syndicated Content? @MediaWyse + Casey Markee
  21. 21. Content Auditing: What about Old Content? @MediaWyse + Casey Markee
  22. 22. @MediaWyse + Casey Markee 3. Is your Site Attractive? “How you look online is very important.”
  23. 23. On-Site Optimization: Excessive Ads are a No-No @MediaWyse + Casey Markee Google does not like sites that “interrupt” the user experience, especially by putting excessive ads on, around, or between content
  24. 24. On-Site Optimization: Stop Bleeding PageRank @MediaWyse + Casey Markee sitewide external image & text links
  25. 25. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  26. 26. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  27. 27. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  28. 28. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  29. 29. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  30. 30. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  31. 31. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  32. 32. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  33. 33. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  34. 34. On-Site Optimization: Site Appearance @MediaWyse + Casey Markee
  35. 35. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Recipe Rich Snippets – How does Google Generate? The only required property is the “name,” but Google notes that rich snippets are currently only shown for recipes that include at least two of the following properties: •At least one of prepTime, cookTime, totalTime or ingredients. •NutritionInformation •Image. •Review.
  36. 36. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
  37. 37. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
  38. 38. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Recipe Rich Snippets – So what about on Blogger? “In order to generate a Rich Snippet in Google, Blogger owners must physically mark-up their content with the name of the dish, a photo, and how long it takes to make.” – Google Support
  39. 39. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Troubleshooting Rich Snippets and Structured Data:
  40. 40. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Detailed Schema.org CHEAT SHEET from BuiltVisible
  41. 41. + Casey Markee On-Site Optimization: Structured Data @MediaWyse Detailed Schema.org CHEAT SHEET from BuiltVisible
  42. 42. @MediaWyse + Casey Markee 4. Speed is EVERYTHING to Google! “If you are slow, you will rank lower.”
  43. 43. @MediaWyse + Casey Markee On-Site Optimization: Page Speed
  44. 44. On-Site Optimization: Page Speed @MediaWyse + Casey Markee
  45. 45. On-Site Optimization: Page Speed @MediaWyse + Casey Markee
  46. 46. On-Site Optimization: Page Speed @MediaWyse + Casey Markee Google Page Speed Insights Tool: Go check your Site right now! https://developers.google.com/speed/pagespeed/insights/
  47. 47. @MediaWyse + Casey Markee On-Site Optimization: Page Speed
  48. 48. @MediaWyse + Casey Markee On-Site Optimization: Page Speed
  49. 49. @MediaWyse + Casey Markee On-Site Optimization: Page Speed The AMP module disrupts the search experience by appearing at the top of the SERP and pushing everything else down. The most obvious impact for sites that don’t opt into AMP will be a decrease in impressions and clicks, even with a top organic position.
  50. 50. @MediaWyse + Casey Markee 5. Mobile Optimization is a Ranking Factor! “Don’t have a mobile-friendly tag? Ouch!”
  51. 51. On-Site Optimization: Mobile Design
  52. 52. On-Site Optimization: Mobile Design @MediaWyse + Casey Markee
  53. 53. Use the Google Mobile-Friendly Tool! @MediaWyse + Casey Markee
  54. 54. Check your Google Search Console @MediaWyse + Casey Markee
  55. 55. Are you on Wordpress? Use a Plugin @MediaWyse + Casey Markee
  56. 56. For Websites Check-out DudaMobile.com @MediaWyse + Casey Markee
  57. 57. For Websites Check-out DudaMobile.com @MediaWyse + Casey Markee
  58. 58. What about Mobile SEO? Good Question! @MediaWyse + Casey Markee
  59. 59. Connect with me Online @ Today’s Presenter is… Become a Fan on Facebook: http://www.facebook.com/MediaWyse Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Circle Casey on Google+: https://plus.google.com/+CaseyMarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA

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