Social Media Workshop
•Download as PPTX, PDF•
0 likes•46 views
A general overview of how to use social media to market a business or organization; overview of how algorithms work and social tools, tips & tricks. May 2018
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media Workshop
Similar to Social Media Workshop (20)
More from Plaid Swan
More from Plaid Swan (9)
Recently uploaded
Recently uploaded (20)
Social Media Workshop
- 1. SOCIAL MEDIA WORKSHOP Presented by Plaid Swan
- 2. ROLE OF SOCIAL MEDIA IN OVERALL MARKETIN G MIX Social media is a tool that is designed to communicate and provide the interaction that people look for. • Use social media to personalize your organization. • Create relationships with people. • Makes your organization "real" to people. • Share your personality with them. • Associate with your peers.
- 3. THE RIGHT APPROACH FOR SOCIAL MEDIA It was not designed for straight up promotion or selling. Only you can determine what will work for your organization. Be consistent. Determine your power platform.
- 4. STAYING AHEAD OF THE EVER- CHANGING ALGORITHM S Social media algorithms are a way of arranging posts that appear on a certain social media platform’s feed, based not on the time when they were published, but on their relevancy and engagement instead.
- 5. Prioritizing the content through algorithms is exactly why it’s so hard to stop scrolling down your Facebook, Instagram, or Twitter feed and why you are drawn to come back for more.
- 6. 3 WAYS TO KEEP UP WITH ALGORITHM CHANGES 1. Visit conferences & meet people and share what they have noticed is changing. 2. Google Alerts is a free notification service that will keep you updated on the latest news of your choosing. 3. Read articles on social media algorithm changes.
- 7. SOCIAL MEDIA TOOLS, TIPS & TRICKS
- 8. SOCIAL MANAGEMENT PLATFORM: HOOTSUITE Hootsuite The free plan is decently robust with the ability to: Manage 3 social profiles in one place. Schedule 30 posts in advance. Generate leads with social contests. Offers basic analytics for tracking followers, growth and content statistics.
- 9. VIDEO CREATION & EDITING TOOLS Boomerang app from Instagram It’s a video loop that plays forward for 1 second, then back, then forward, then back…endlessly, for as long as you want to watch it. Cost – FREE! Animoto They offer the ability to choose between templates that reflect a specific goal. Cost – Plans start at $8 per month. Biteable The tools are super user-friendly and offer insane customization options. Cost – FREE!
- 10. IMAGE CREATION & EDITING TOOLS MakeaMeme It includes a library of images you can simply slap on a caption and download after registering. Cost – FREE! Giphy GIPHY indexes their content based on the best and most popular GIFs and search terms across the web. Cost – FREE! Piktochart One of the most popular online tools that allow you to create graphics, presentations and even infographics. Cost – $12.50 per month Canva A nifty image-editing tool, which makes it easy to make professional-looking graphics. Cost – FREE!
- 11. TOOLS FOR LOCATING HASHTAGS RiteTag To find general trending hashtags, RiteTag is a fantastic tool. Their Hashtag Search page provides a full list of the most popular and trending hashtags currently in use. Cost – FREE! Tagboard Tagboard aggregates conversations happening across the web, making it a great tool for finding hashtags that are popular and relevant across all platforms. Cost – FREE! Twitter’s Tailored Trends Twitter Trends gives you a list of topics and hashtags based on a bunch of factors directly related to your account, including: Location, Your interests, and Who you follow Cost – FREE!
- 12. HOW TO SET SOCIAL MEDIA GOALS SMART is an acronym for: Specific: Your goals should be clear, simple and defined. Measurable: This is where analytics come in. You want a goal that has one or more metrics. Achievable: Is it achievable or is it not possible within your resources? Realistic: With your current resources of time and money, is it possible to achieve your goals? Time sensitive: Every goal needs a time frame, whether it’s one year or several months. The key to setting any goal is to be both specific and difficult.
- 13. COMMON & BROAD SOCIAL MEDIA GOALS Increase brand awareness Improve ROI Create a loyal fanbase
- 14. INCREASE BRAND AWARENESS Common metrics for increasing brand awareness on Facebook : Fan count Page and Post Impressions Post Reach Link clicks (if you are linking to your organization’s website or blog) Website analytics for social referrals
- 15. INCREASE SOCIAL MEDIA ROI Common metrics for measuring social ROI include: Conversions from social networks Trials of your product Landing pages and email signups Affiliate marketing with social media influencers For social media ROI to be measured, you’ll first need to add up all of the costs associated with social media marketing. This includes employee hours, advertising spend and social media marketing tools.
- 16. CREATE A LOYAL FANBASE Common metrics of measuring a loyal fanbase on Instagram include: Photos tagged of you Brand hashtags being used Stories that tag you Number of engagements per post Engagements per follower
Editor's Notes
- Integrate with other vehicles of marketing There are no written "right" or "wrong" rules when it comes to social media If you do not plan on being consistent don't do it at all - it's a waste of everyone's time. Jack of all trades, master of none
- Algorithms may be good for social media users, but for social media marketers it’s quite the opposite due to their complexity as well as the constant, rapid changes.
- Simply insert your keywords, and you will receive the latest news regarding social media algorithm changes on your email each time a new article regarding this topic appears on Google.
- Organization is one of the keys to success in marketing, so if you are not managing your social platforms with a social media management tool, that needs to change today! Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on.
- To create a Boomerang, download the app separately or, if you already have Instagram, you can access Boomerang from Instagram Stories. Animoto isn’t over-the-top creative, but they get the job done. Works for any business or organization. They offer a free-trial option that doesn’t require a credit card so you can try before you buy. Biteable claims they are “the world’s simplest video maker” out there. You can make animation videos in minutes. You can easily drag and drop content or upload your own video clips, too.
- With Piktochart all you need to do is to enter your data and choose a template and it automatically does the work for you. They do offer a significant discount for Nonprofit Organizations. MakeaMeme site does not specify if the images are under copyright. It is far safer to use the meme generator, where you can upload your own image or a stock photo for commercial use. With Canva you can choose from pre-set templates or create your own. Choose among the many design options. Some photos and layouts carry a small price tag. They have over 1 million pre-existing images and graphics to choose from. Not necessarily a content creator, rather a search engine for animated GIFs & stickers. Giphy organizes all those GIFs so you can find the good content easier and share it out through your social channels. We also feature some of our favorite GIF artists and work with brands to create and promote their original GIF content.
- RiteTag Click on View Stats to see hourly statistics, usage graphs and more. Type in a keyword and the tool will show you related hashtags broken down by: Good only for Instagram, Hashtags you can use to get seen now, Hashtags to get seen over time, Hashtags you shouldn’t use…because they’re just not popular enough. It’s kind of like your own personal hashtag advisor! Tagboard shows you ACTUAL top posts that use that hashtag on Twitter, Instagram, etc. Tagboard doesn’t provide a way to find new hashtags but it will keep you in the loop in terms of what’s relevant in your niche across the whole social web – and this is invaluable. Because you can see actual posts that use your chosen hashtag, you can easily scout out new and related hashtags…simply by seeing which OTHER hashtags are frequently used on these posts. Tailored Trends: These factors, combined with which tweets are currently trending (not trending yesterday or last week), mean you see tweets that are extremely relevant and popular – right now. If you want to see more details on any specific topic or keyword. Simply click on it and you’ll see all the most recent tweets that use that word or hashtag.
- Time is the most valuable resource you have as a worker. If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? You need goals and analytics to show your leadership that your work is creating results and is aligned with the organization’s vision. Without goals and metrics, you won’t know if what you are doing is working. Start with the broad goals that you’d like to achieve over a year and align them with your organization’s strategic plan or vision.
- Have you noticed how some organizations have fans posting about them without a prompt from the brand? It’s the ultimate goal of marketers to have such loyal fans and advocates talking positively about the brand without any initiation.