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Blogging Best Practices
The document outlines best practices for blogging, emphasizing the importance of posting regularly, using engaging images and videos, and targeting the appropriate time for audience engagement. It suggests that longer blog posts (300-600 words) generally perform better in terms of social shares and SEO, while also recommending diverse topic types such as listicles and how-tos. Key strategies for increasing traffic include posting consistently, utilizing social media, and incorporating attractive headlines.
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Blogging Best Practices
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- 2. The Office Video https://www.youtube.com/watch?v=Vmb1tqYqyII&feature=youtu.be
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- 7. What Is ABlog? A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites
- 9. You Have AChoice
- 10. What Would KeanuReeves Do?
- 11. Why Your CompanyShould Be Blogging According to a HubSpot survey, 60% of businesses that blog acquire more customers Establishes your company as experts Increases business visibility You can share your blog to social media Able to attract new customers
- 12. Images Blogs withimages get 94% more total views than articles without You should use one photo per 350 words Out of the 100 of the highest-ranking blogs on the internet, there was at least one image for every 350 words When using Google images: caption the photo where you found it You can find free images at Pixabay and Unsplash
- 13. Videos Video is4X as engaging as written text In a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016 Pages with video are 53x more likely to rank on the first page of Google search results Video already makes up 64% of all internet traffic It’s forecast to grow to 80% of all traffic by 2019
- 14. Marketing & MimosasVideo https://www.youtube.com/watch?v=dL1o4thJOcQ
- 15. When Should YouBe Posting? 70% of blog readers say they read blogs in the early afternoon The average blog gets the most traffic around 11:00AM The average blog usually gets the most traffic on Monday The average blog usually gets the most comments on Saturday Social media platforms blogs get posted on the most: 1. Facebook 2. Twitter 3. Google+ 4. Pinterest 5. LinkedIn 6. Other social media platforms people use to post their blogs are Reddit and Tumbler
- 16. How Often Should YouBe Posting? The more blogs you post per month, the more traffic to your website Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts Try starting to publish 2 blogs a week Remember, always be consistent
- 17. Blog Length Alwaysshould be more than 300 words, otherwise your post will have too few words in order to rank in the search engines 300-600 Words: The standard blogging length, recommended by many “expert” bloggers. Good middle-ground for social shares and comments 2,000+ Words: Tend to get the most social shares, rank well on search engines, but the least read- through rates Summary: It depends what you’re going for. Longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments and read through rates.
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- 19. Listicles An articlewhose core is a list of items Examples: “10 Top Ways To Do X” or “5 Things You Need To Know About Y.” Commonly used by Buzzfeed Shareable, visual, fun, and trendy
- 20. How Tos HowTo Increase Your Blog Traffic How To Create a Marketing Plan How To Promote Your Company on Social Media How To Write a Killer Press Release
- 21. How To PutOn Your Makeup: Entertaining Video Blog https://www.youtube.com/watch?v=JP6ZDMaVyVI
- 22. People Features Featurecoworkers Excellent way to ad personality to your blog Allows you to create a sense of connection Still to this day one of the most popular blogs ever is “Humans of New York.” Good idea to add in photos, videos, and quotes
- 23. Productivity Advice Wewant to get things done faster, and more efficiency Always looking for tools, technology, or tips to do just that It’s the bread and butter of blogs. Get to spreading! “5 Steps to Increase Productivity at Work” OR “7 Steps to Beat Procrastination”
- 24. Pop Culture Peoplelove movies and TV shows We love pop culture We love talking about it, quoting it, and even reading it By mentioning things that are going on in the word and relating it back to your business you can improve your readership
- 25. GIFs & Memes Meme: a humorous image, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users Gif: a graphic image on a Web page that moves Give people a similar experience to a video Funny and entertaining
- 26. How To IncreaseYour Blog Traffic
- 27. Leave Thoughtful Commentson Other Companies Blogs
- 28. Guest Post onSomeone’s Blog
- 29. See Where PostsOriginate Watch Watch to see where visits originate Track Track this by using Google Analytics Promote Promote that outlet more
- 30. Use Attractive Headlines Using attractive headlines attracts more traffic Use https://coschedule.com/headline- analyzer (the #1 headline analyzer) This shows you how well your headlines look and gives you tips on how to improve them
- 31. Participate In Q&A Sites Popular services include Yahoo! Answers, Answers.com, and Quora Answer the ones you know, dealing with your field Leave a comment telling them to also check out your blog
- 32. Email Signature Haveeveryone’s email signature promote the blog, have the link included Say something along the lines of, “Check out are blog at: www.plaidswan.com/blog.”
- 33. Key Takeaways PostBlogs Monday at 11:00AM Post to Social Media Incorporate Images & Videos The More You Post the Better – Start with Posting Two Blogs a Week Ideal Blog Length: 300-600 words (can be longer), always more than 300 Topics: Listicles, How Tos, People Features, Productivity Advice, Pop Culture Include GIFS & Memes Increase Blog Traffic By: Guest Blog, Use Attractve Headlines, See Where Posts Originate, Participate in Q&A Sites, Email Signature
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- 35. Haley Corkery Public RelationsSpecialist Plaid Swan Inc. haley@plaidswan.com www.plaidswan.com