The document discusses using a gamification framework to plan gamification projects. It presents a 6 step framework: 1) define objectives, 2) describe players, 3) target behaviors, 4) devise activity loops, 5) ensure fun, and 6) deploy tools. Each step is explained in detail using examples. The framework is applied to developing a sample project. Resources for further learning about gamification and its effective use are also provided.
Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts.
Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/
Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.
Innovation Pioneers Tank Meeting 22 May 2013: GamificationRené Heunen
Materials used at the Innovation Pioneers Tank Meeting at CGI in Stockholm on 22 May 2013, on the subject of gamification. Includes references and links to additional resources by subject authorities.
Create a solid foundation for your social media success. Apply the tried and true marketing techniques of figuring out your key messages, your brand experience, your objectives, your calls to action, the measurements you’ll use, and the way social media fits into your whole marketing strategy. Once these are in place, success is a matter of execution instead of mystery.
Gamification is a technique which UX Designers use to insert gameplay elements in non-gaming settings like Mobile Application and Websites, so they enhance user engagement with a product or service. Let's learn more about it.
5 ways to liven up your corporate trainingBankersLab
Do you want to get the most out of your corporate training budget? How can you make sure employees are learning, engaged, and that the information sticks so they can improve performance? To start, here are 5 simple and effective ways to liven up your corporate training...
Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts.
Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/
Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.
Innovation Pioneers Tank Meeting 22 May 2013: GamificationRené Heunen
Materials used at the Innovation Pioneers Tank Meeting at CGI in Stockholm on 22 May 2013, on the subject of gamification. Includes references and links to additional resources by subject authorities.
Create a solid foundation for your social media success. Apply the tried and true marketing techniques of figuring out your key messages, your brand experience, your objectives, your calls to action, the measurements you’ll use, and the way social media fits into your whole marketing strategy. Once these are in place, success is a matter of execution instead of mystery.
Gamification is a technique which UX Designers use to insert gameplay elements in non-gaming settings like Mobile Application and Websites, so they enhance user engagement with a product or service. Let's learn more about it.
5 ways to liven up your corporate trainingBankersLab
Do you want to get the most out of your corporate training budget? How can you make sure employees are learning, engaged, and that the information sticks so they can improve performance? To start, here are 5 simple and effective ways to liven up your corporate training...
Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device.
It’s distinctive advantages are:
+ Very low risk thanks to the cloud architecture with guaranteed 99.9+% uptime and complete data redundancy
+ Lower cost compared to on-premise configuration
+ High scalability that makes it easy to grow your business
+ Efficient collaboration tools that allow your employees to work together in real time
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
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The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
This guide will help you familiarize yourself with the most common websites errors and mistakes that are committed by business owners, executives, web design and development companies as well as digital agencies.
A selection of gamification frameworks that I have created and use. It includes the GAME design framework, RAMP motivation framework, EEEE User Journey framework and my gamification User Types Hexad
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.
For more gamification resources, visit us at TechnologyAdvice.com
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
Experiencias de aplicación de estrategias de gamificación a entornos deaprend...Alfredo Prieto Martín
El artículo describe experiencias de combinación de flipped classroom, gamificación y just intime teaching en enseñanza universitaria. Se muestran los resultados de las experiencias realizadas en varias asignaturas en los últimos años
Monica Cornetti
Workshop Title and Description
ACCA
September 17, 2015
Gamification 101
Gamification is at the beginning of what will likely become an incredibly successful industry. Organizations will seek designers to help them explore the potential of gaming technology and ideas that produce behavioral and attitudinal change in human resources, talent development, instructional design, and even employee engagement.
Humans like to play, and when there is play involved, we become clever and skillful learners. Add the word “challenge” to any activity, and watch people become intrigued.
As you define the mission, create an epic adventure, add a variety of scenarios for discovery and learning, build a game layer, and tie it all together with aesthetics and design – you’ll get first-hand experience of how gamification design is used to create change within organizations.
You’ll be 100% engaged as you experience gamification for talent development. It’s like getting a gold star for a good job… only better.
For more ideas on the power of gamification and the use of games in learning, get started with a Sententia Level 1 Gamification Certification - enrolling now for online certification.
About the Author: Monica Cornetti Founder and CEO, Sententia www.SententiaGames.com www.monicacornetti.com
A gamification speaker and designer, Monica Cornetti is rated as a #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, writes The Gamification Report blog, and hosts the weekly Gamification Talk Radio program.
Gamification: Silly fad or important trend for marketers?Mike Kujawski
Gamification refers to the integration of game dynamics into a service, community, content or campaign, in order to drive engagement and participation. The technique can be useful to encourage people to perform tasks that they generally considered boring, such as completing reviews, filling out tax forms , driving efficiently or tracking caloric intake. In 2010, organizations spent barely $100 million on gamification, the early days of the trend. However with the emergence of social media, mobility and cloud technologies the gamification industry is expected to touch $2.8 billion by 2016. A major driver of this is the use of gamification to influence behaviour surrounding health and environmental issues. The private sector is catching on, however where are the public and not-for profit sectors in all of this? In this visual presentation Mike covers the basics behind gamification along with the latest trends, statistics and examples from around the globe. Critical viewpoints are presented as well so that participants can decide on their own if this is indeed a trend or just a silly fad.
Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device.
It’s distinctive advantages are:
+ Very low risk thanks to the cloud architecture with guaranteed 99.9+% uptime and complete data redundancy
+ Lower cost compared to on-premise configuration
+ High scalability that makes it easy to grow your business
+ Efficient collaboration tools that allow your employees to work together in real time
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
This guide will help you familiarize yourself with the most common websites errors and mistakes that are committed by business owners, executives, web design and development companies as well as digital agencies.
A selection of gamification frameworks that I have created and use. It includes the GAME design framework, RAMP motivation framework, EEEE User Journey framework and my gamification User Types Hexad
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.
For more gamification resources, visit us at TechnologyAdvice.com
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
Experiencias de aplicación de estrategias de gamificación a entornos deaprend...Alfredo Prieto Martín
El artículo describe experiencias de combinación de flipped classroom, gamificación y just intime teaching en enseñanza universitaria. Se muestran los resultados de las experiencias realizadas en varias asignaturas en los últimos años
Monica Cornetti
Workshop Title and Description
ACCA
September 17, 2015
Gamification 101
Gamification is at the beginning of what will likely become an incredibly successful industry. Organizations will seek designers to help them explore the potential of gaming technology and ideas that produce behavioral and attitudinal change in human resources, talent development, instructional design, and even employee engagement.
Humans like to play, and when there is play involved, we become clever and skillful learners. Add the word “challenge” to any activity, and watch people become intrigued.
As you define the mission, create an epic adventure, add a variety of scenarios for discovery and learning, build a game layer, and tie it all together with aesthetics and design – you’ll get first-hand experience of how gamification design is used to create change within organizations.
You’ll be 100% engaged as you experience gamification for talent development. It’s like getting a gold star for a good job… only better.
For more ideas on the power of gamification and the use of games in learning, get started with a Sententia Level 1 Gamification Certification - enrolling now for online certification.
About the Author: Monica Cornetti Founder and CEO, Sententia www.SententiaGames.com www.monicacornetti.com
A gamification speaker and designer, Monica Cornetti is rated as a #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, writes The Gamification Report blog, and hosts the weekly Gamification Talk Radio program.
Gamification: Silly fad or important trend for marketers?Mike Kujawski
Gamification refers to the integration of game dynamics into a service, community, content or campaign, in order to drive engagement and participation. The technique can be useful to encourage people to perform tasks that they generally considered boring, such as completing reviews, filling out tax forms , driving efficiently or tracking caloric intake. In 2010, organizations spent barely $100 million on gamification, the early days of the trend. However with the emergence of social media, mobility and cloud technologies the gamification industry is expected to touch $2.8 billion by 2016. A major driver of this is the use of gamification to influence behaviour surrounding health and environmental issues. The private sector is catching on, however where are the public and not-for profit sectors in all of this? In this visual presentation Mike covers the basics behind gamification along with the latest trends, statistics and examples from around the globe. Critical viewpoints are presented as well so that participants can decide on their own if this is indeed a trend or just a silly fad.
Beyond Gamification: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.
In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)Lean Analytics
Lean Analytics for Intrapreneurs workshop by Alistair Croll, based on Lean Analytics book and research done with dozens of large organizations on how they're using data, analytics and Lean principles to innovate and improve.
This whitepaper offers an introduction to the world of Gamification. Containing theories and examples, it provides a framework with which the reader can start implementing Gamification in his own organization.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
Gamifying Enterprise e-Commerce Applications
This is based on real time e Commerce Application - which is live and using Gamifications Process in various part in functionalists , process and other part of these application.
Marksman can help to - Gamify your e Commerce business ...
So Go Gamify ..................
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Agile Gurugram 2019 Conference | Playing to Win “Gamification to improve agil...AgileNetwork
Session Title : Playing to Win “Gamification to improve agility and innovation”
Session Overview : The digital revolution has brought massive changes in technology advancement. Organizations are now exploring innovative and often fundamental changes in their business processes to incorporate digital solutions. This process, coined as digital transformation, is a change that companies should explore in order to remain competitive in the digital economy.
According to MIT SLOAN there are three pillars, each with three other elements for digital transformation: customer experience, operational processes and business models. These nine areas are the building blocks for digital transformation. Some common challenges of digital transformation include changing culture and perception, resources, and communication. For large organizations, this transition can be slow, which is can be detrimental.
Leading this digital change requires managers to have a vision of how to transform their company for a digital world. Gamification is a process of integrating game mechanics into a traditional medium, such as a website, training program, or product, to engage users to help solve or drive a business goal.
Can we as project managers achieve the three goals of digital transformation - customer experience, operational processes and business models through gamification? Can gamification help us to address the top challenges with digital transformation? Last but not the least can gamification propel digital transformation ?
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
Why is Gamification Social Responsibility so important? What are its main characteristics? How to achieve a short- and long-term results on the users but also their surroundings? We share our know-how gathered during creating various gamification projects.
Learn more about our solutions: www.sointeractive.pl/en/
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
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Using a Gamification Framework to Start Your Own Gamification Project
1. Using a Gamification Framework
to Start Your Own
Gamification Projects
Marta Rauch
Marta Rauch @martarauch,
@martarauch
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
2. Our Game Plan
• Importance of Best Practices
• Gamification Design Framework
• Your Gamification Project
• Resources
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
2013.
"Using a Gamification Framework to Start Your Own Gamification Projects"
Key Takeaway:
Use a gamification
framework to ensure
the success of your
gamification project!
LavaCon 2013 Copyright
3. The Importance of
Best Practices
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
4. Gamification Can Provide Benefits
Increase customer engagement
Motivate participation
Influence behavior
Drive adoption, learning, loyalty
Improve quality of service
Increase efficiency
Reduce time, costs
Drive profits
Badgeville http://badgeville.com/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
5. But Many Projects Will Fail
“By 2014, 80 percent
of current gamified
applications will fail
to meet business
objectives, primarily
due to poor design.”
-Gartner
http://www.forbes.com/sites/gartnergroup/2013/01/21/thegamification-of-business/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
7. Gamification Design Framework
1. Define business objectives
2. Describe your players
3. Delineate target behaviors
4. Devise activity loops
5. Don't forget the fun
6. Deploy appropriate tools
Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
8. Gamification Framework
Step #1
Define
business
objectives
Why are you gamifying?
How will this benefit your business?
What are your objectives?
What metrics will measure success?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
9. Gamification Framework
Step #2
Describe
your
players
Who will participate in your gamified activity?
What motivates them?
What game elements will be effective?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
10. Know What Motivates Players
http://nikeplus.nike.com/plus/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
11. Gamification Framework
Step #3
Delineate
target
behaviors
What will players do?
How does this align
with your objectives?
How will you measure success?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business Read Social App http://www.readsocialapp.com
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
12. Amy Jo Kim's Social Actions Matrix
http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
13. Gamification Framework
Step #4
Devise
activity loops
How will you onboard new players?
How will players progress in your system?
What type of feedback will you provide?
How will you keep experienced players motivated?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
14. Game Techniques in Gamification
Game dynamics – motivate behavior
Examples: scenario, rules, progression
Game mechanics – help achieve goals
Examples: teams, competitions, rewards, feedback
Game components – track progress
Examples: quests, points, levels, badges, collections
Badgeville http://badgeville.com/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
16. Tie in to Social Networks
https://www.facebook.com/LevelUpForPhotoshop
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
17. Gamification Framework
Step #5
Don't
forget
the fun
Will players enjoy your
gamified system?
Would they want to
participate without rewards?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
18. Gamification Framework
Step #6
Deploy
appropriate
tools
Will you use a web site, mobile app, or social network?
Will you use intrinsic or extrinsic rewards?
Will you develop in house or hire a vendor?
How will you deploy your system?
How will you measure its success?
Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
20. Incorporate Accessibility
If your product is required to be accessible, ensure that it
conforms to corporate accessibility guidelines.
http://www.includification.com/
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
21. Plan for Localization
Localizing games involves more than translation. Allow extra time.
Consider the country and culture.
Examples:
• Rewards: What motivates one
culture may not appeal to others
• Leaderboards: In some cultures,
being #1 is not desirable
• Quests: Customize to
country and corporate culture
• Feedback: Consider societal norms
• Legal: Be aware of privacy laws
http://schedule.gdconf.com/sessions/track/localization-summit
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
22. Gamification Design Framework
1. Define business objectives
2. Describe your players
3. Delineate target behaviors
4. Devise activity loops
5. Don't forget the fun
6. Deploy appropriate tools
Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
23. Your Gamification
Project
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
24. Your Gamification Project
1. What are my objectives and success metrics?
2. Who are my players? What motivates them?
3. What behaviors do I want to encourage?
4. What activity loops will I set up?
5. How is this fun for my players?
6. What tools will I use?
Game dynamics – motivate behavior
Examples: scenario, rules, progression
Game mechanics – help achieve goals
Examples: teams, competitions, rewards, feedback
Amy Jo Kim http://amyjokim.com/2012/09/19/socialengagement-whos-playing-how-do-they-like-to-engage/
Game components – track progress
Examples: quests, points, levels, badges, collections
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
25. Resources for
Learning More
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
26. Selected Resources
• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, Gamification is Here: Build a Winning Plan, STC Intercom,
http://intercom.stc.org/2012/12/gamification-is-here-build-a-winning-plan/
• Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business,
http://wdp.wharton.upenn.edu/books/for-the-win/
•
•
•
•
Gamification course by Kevin Werbach via Coursera: https://www.coursera.org/course/gamification
Gamification in the Enterprise blog, https://blogs.oracle.com/Gamification/
@GamifyOracle on Twitter: https://twitter.com/GamifyOracle
For the Win: What’s the big deal about Bartle’s Player Types? http://gamifyforthewin.com/2012/08/whats-the-big-dealabout-bartles-player-types/
• Richard Bartle, “Hearts, Clubs, Diamonds, Spades: Players Who Suit MUDs”
http://www.mud.co.uk/richard/hcds.htm
• Amy Jo Kim, Gamification 101: Design the Player Journey Social Engagement: Who's playing, how do they like to engage?
• Bringing Gamification to Adobe’s Digital Marketing Suite http://venturebeat.com/2011/11/16/bunchball-bringsgamification-to-adobes-digital-marketing-suite/
• Game Accessibility http://www.game-accessibility.com/index.php?pagefile=visual
http://www.gameaccessibilityguidelines.com/guidelines/full-list/
• Game Localization, http://gamelocalisation.wordpress.com/
• Gabe Zichermann and Joselin Linder, The Gamification Revolution: How Leaders Leverage Game
Mechanics to Crush the Competition, http://www.amazon.com/Gamification-Revolution-Leverage-MechanicsCompetition/dp/0071808310/ref=la_B002W1MUQW_1_1?ie=UTF8&qid=1366931862&sr=1-1
• Rajat Paharia, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data
and Gamification, http://www.amazon.com/Loyalty-3-0-Revolutionize-Engagement-Gamification/dp/0071813373
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
27. Game On!
Your goal: Learn gamification skills to prepare for new projects and
enhance your career.
Your strategy: Gain skills by completing quests and progressing
through levels. Demonstrate mastery when you complete Level 6.
Power ups:
After you complete each level, you earn a badge. After
you level up to Level 6, you are ready to work on gamification projects!
Badges and levels:
Level 1
Newbie
Level 2
Level 3
Apprentice Gamer
Marta Rauch @martarauch,
Level 4
Enterprising
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 5
Designer
LavaCon 2013 Copyright 2013.
Level 6:
Guru!
28. Level 1: Journey Begun
Your quest
Attend this presentation and listen for tips.
Level 1
Newbie
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 6
LavaCon 2013 Copyright 2013.
29. Level 2: Gamification Technology
Your quest
Learn about gamification providers.
Check out Gamificationco’s list of vendors.
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 2
Apprentice
Level 6
LavaCon 2013 Copyright 2013.
30. Level 3: Deeper Understanding
Your quest
• Play games to understand game mechanics,
dynamics, onboarding, leveling up, rewards,
language, aesthetics
• Become familiar with game concepts and
terminology
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 6
LavaCon 2013 Copyright 2013.
Level 3
Gamer
31. Level 4: Involved
Your quest
• Learn about gamification projects at your company.
Suggest ways gamification can address business needs.
• Connect to gamification communities via social media.
• Read gamification articles and posts.
• Attend gamification events and conferences
like GSummit.
• Get certified!
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 6
LavaCon 2013 Copyright 2013.
Level 4
Enterprising
32. Level 5: Design and Playtest
Your quest
Design a gamification system.
1. Pick an enterprise problem suitable for gamification
that addresses business needs.
2. Understand your players, learn what motivates them.
3. Plan business objectives, game dynamics, mechanics,
components, player journey, feedback, intrinsic rewards.
4. Create a storyboard and mockup. Make it fun!
5. Invite players to playtest the game.
6. Confirm that players are motivated to reach goal,
game meets business objectives, and is fun.
7. Incorporate feedback, iterate, measure success.
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 6
LavaCon 2013 Copyright 2013.
Level 5
Designer
33. Level 6: Mission Accomplished!
Your quest
• Hold an internal Gamification Summit. Collaborate to
gamify your company’s products and communities.
• Hold a focus group to understand player motivation
and how to enhance experience with gamification.
• Design game systems that are fun and meet
business needs using internal motivation.
• Measure success. Do playtesting and iterations.
• Enjoy increased customer engagement, learning,
motivation, satisfaction, loyalty, and retention.
Level 1
Marta Rauch @martarauch,
Level 2
Level 3
Level 4
Level 5
"Using a Gamification Framework to Start Your Own Gamification Projects"
Level 6
LavaCon 2013 Copyright 2013.
Level 6
Guru
34. You are developing gamification skills, and are on track
for 2015, when 50% of enterprises will gamify innovation,
and 70% will have at least one gamified product.
Following the tips in this presentation will help you achieve your goal.
You’re in the game!
Best wishes for success with your
gamification project.
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
35. Mission Accomplished
• Importance of Best Practices
• Gamification Design Framework
• Your Gamification Project
• Resources
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
Key Takeaway:
Use a gamification
framework to ensure
the success of your
gamification project!
LavaCon 2013 Copyright 2013.
36. Thank You!
•
•
•
•
@martarauch
Marta Rauch
+Marta Rauch
Marta Rauch
Marta Rauch @martarauch,
Connect
with me
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.
37. About the Speaker
Marta Rauch is a senior principal information developer and team lead at Oracle,
where she participates in corporate gamification initiatives.
She has worked at two game companies, completed the 2012 Gamification
course via Coursera and Kevin Werbach of the Wharton School, and is a
Certified Gamification Designer.
An STC Associate Fellow, Marta is a frequent presenter for conferences and
webinars, and has published articles for IEEE, STC Intercom, and the Center for
Information Development Management Best Practices. She has received 15 STC
awards for individual and team projects at the regional and international level.
Marta holds a BA from Stanford University, a teaching credential, and a certificate
from UC Extension in Managing the Development of Technical Communication.
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
Marta Rauch @martarauch,
"Using a Gamification Framework to Start Your Own Gamification Projects"
LavaCon 2013 Copyright 2013.