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Gamification_ research
Gamification involves using game design elements in non-game contexts to motivate and engage users. It was invented in 2007 and gained popularity in 2010. Gamification applies psychological concepts like motivation, ability, and triggers to engage users. It also shares similarities with agile systems through iterative testing. Common game mechanics used in gamification include points, levels, leaderboards, badges, and challenges. Examples include fitness apps, customer loyalty programs, and social media platforms. Gamification can increase engagement and revenues but risks include ignoring product quality, overuse of points/badges, and not addressing underlying business issues.
Gamification_ research
- 1. Gamification Gamification
- 2. Agenda Introduction Background Gamification and psychology Gamification and agile
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- 5. Gamification Background In 2007, the Gamification industry was invented by Bunch Ball . In 2008 , the first document about Gamification was released The actual implementation of Gamification started in year 2010, as the new trend was broadcasted through industry players and conferences .
- 6. Gamification and psychology: Fog's behavioral model three factors: Motivation Ability Trigger Those three factors should be applied to achieve a powerful Gamification technique.
- 7. Maslow’s and Pink’stheories
- 8. Gamification and Agile Both Gamification and agile are built on the idea of iterative system testing.
- 10. Game Design Framework Mechanics Dynamic Aesthetics
- 11. Game mechanics Points Levels Leader boards Badges Challenges On boarding Engagement loops
- 13. Nike + trainingclub app. http://www.youtube.com/watch?v=F_yI bXfLPUU&feature=related
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- 15. Foursquare and Radioshack In August 2010, the two companies made a contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those who Check in RadioShack stores and other Locations RadioShack revenues increased.
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- 17. American airlines .. Inwhich a progression bar is used to represent user’s current qualification status
- 18. Advantages .. Users engagement Gaining customers loyalty. Increasing revenues
- 19. Pitfalls .. Using Gamification in a broken business • Ignoring the product quality • Bad marketing plan
- 20. Pitfalls .. Pointsification and Badgification
- 21. Conclusion Gamification is not just a game in an online business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business
- 22. References List 1-Anderson ,T.(2011).newcombiz.com website .Retrieved from http://www.newcommbiz.com/could-gamification-replace- management/ 2-Beresford ,T(2011).gamificationofwork.com website .Retrieved from http://gamification.co/2011/02/23/the-science-and-psychology- of-gamification/ 3-Beresford ,T(2011).gamificationofwork.com website .Retrieved from http://gamificationofwork.com/2011/10/how-to-avoid- pointsification-by-using-fuzziness/ 4-Carr D.(2011).Informationweek.com website.Retrieved from http://www.informationweek.com/thebrainyard/news/social_net working_private_platforms/231900162
- 23. References List 5-Chan,A.(2011).Arthurchan.net website .Retrieved from http://sixrevisions.com/user-interface/karma-design- pattern/ 6-Cunningham C. & Zichermann G.(2011).Gamification by design.O'reilly media, Inc,1005Graustein Highway North 7-Edwards, T(2011).blogs.imediaconnection.com webiste .Retrieved From http://blogs.imediaconnection.com/blog/2011/08/03/15- brand-examples-of-gamification/ 8-Jross ,G.(2011).Six Revisions website.Retrieved from http://sixrevisions.com/user-interface/karma-design- pattern/
- 24. Questions ? And thanks for your time !