Gamification_ research
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Gamification involves using game design elements in non-game contexts to motivate and engage users. It was invented in 2007 and gained popularity in 2010. Gamification applies psychological concepts like motivation, ability, and triggers to engage users. It also shares similarities with agile systems through iterative testing. Common game mechanics used in gamification include points, levels, leaderboards, badges, and challenges. Examples include fitness apps, customer loyalty programs, and social media platforms. Gamification can increase engagement and revenues but risks include ignoring product quality, overuse of points/badges, and not addressing underlying business issues.
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Strayer University
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Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry.
General environment
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Five forces of competition
The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.
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8Week 6 Assignment 2April MonkStrayer University.docx
8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components which directly influence the existing company. The world of sports has grown in popularity during the last few decades. This has prompted the growth of a robust industry which focuses on manufacturing and selling sportswear and other accessories. The environment in this industry is highly competitive due to existence of many company which produce similar products. Companies such as Adidas, Puma, and Mikasa among others offer competition to Nike. Therefore, the existence of a highly competitive nature within this industry ranks as the most influential part of the environment. Technological advancement also plays a huge part in influencing this industry. The world of sports has embraced application of new and innovative technologies which improve performance. The company has to adapt to the change in customer preference in terms of the choice of technology. This is because a customer influences the company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.
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Gamification_ research
- 1. Gamification Gamification
- 2. Agenda Introduction Background Gamification and psychology Gamification and agile
- 5. Gamification Background In 2007, the Gamification industry was invented by Bunch Ball . In 2008 , the first document about Gamification was released The actual implementation of Gamification started in year 2010, as the new trend was broadcasted through industry players and conferences .
- 6. Gamification and psychology : Fog's behavioral model three factors: Motivation Ability Trigger Those three factors should be applied to achieve a powerful Gamification technique.
- 7. Maslow’s and Pink’s theories
- 8. Gamification and Agile Both Gamification and agile are built on the idea of iterative system testing.
- 10. Game Design Framework Mechanics Dynamic Aesthetics
- 11. Game mechanics Points Levels Leader boards Badges Challenges On boarding Engagement loops
- 13. Nike + training club app. http://www.youtube.com/watch?v=F_yI bXfLPUU&feature=related
- 14. Foursquare
- 15. Foursquare and Radio shack In August 2010, the two companies made a contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those who Check in RadioShack stores and other Locations RadioShack revenues increased.
- 16. Sales force ..
- 17. American airlines .. In which a progression bar is used to represent user’s current qualification status
- 18. Advantages .. Users engagement Gaining customers loyalty. Increasing revenues
- 19. Pitfalls .. Using Gamification in a broken business • Ignoring the product quality • Bad marketing plan
- 20. Pitfalls .. Pointsification and Badgification
- 21. Conclusion Gamification is not just a game in an online business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business
- 22. References List 1-Anderson ,T.(2011).newcombiz.com website .Retrieved from http://www.newcommbiz.com/could-gamification-replace- management/ 2-Beresford ,T(2011).gamificationofwork.com website .Retrieved from http://gamification.co/2011/02/23/the-science-and-psychology- of-gamification/ 3-Beresford ,T(2011).gamificationofwork.com website .Retrieved from http://gamificationofwork.com/2011/10/how-to-avoid- pointsification-by-using-fuzziness/ 4-Carr D.(2011).Informationweek.com website.Retrieved from http://www.informationweek.com/thebrainyard/news/social_net working_private_platforms/231900162
- 23. References List 5-Chan,A.(2011).Arthurchan.net website .Retrieved from http://sixrevisions.com/user-interface/karma-design- pattern/ 6-Cunningham C. & Zichermann G.(2011).Gamification by design.O'reilly media, Inc,1005Graustein Highway North 7-Edwards, T(2011).blogs.imediaconnection.com webiste .Retrieved From http://blogs.imediaconnection.com/blog/2011/08/03/15- brand-examples-of-gamification/ 8-Jross ,G.(2011).Six Revisions website.Retrieved from http://sixrevisions.com/user-interface/karma-design- pattern/
- 24. Questions ? And thanks for your time !