The document discusses the significance of augmented reality (AR) and Google Glass, highlighting its features, user experience, and various enterprise applications. It emphasizes AR as a crucial element in content strategy and its potential across multiple sectors such as medical, education, and automotive, with projections of substantial revenue growth. The author encourages trying Google Glass to experience its capabilities firsthand.

1. Augmented Reality
and Google Glass
Marta Rauch
@martarauch
STC Silicon Valley
September, 2013

2. • The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
• Try them on!
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
What We’ll Look At
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Augmented reality
is a valuable tool in
your content
strategy tool kit!

3. The importance of
Augmented Reality (AR)
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

4. "AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
additional content that
enhances the experience."
- Marta Rauch
The Language of Content Strategy,
by Scott Abel and Rahel Bailie.
Available soon from
O’Reilly Media http://oreilly.com/
What is augmented reality?
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.pbs.org/mediashift/2013/06/how-
newspapers-make-augmented-reality-sexy-profitable/

5. • 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020
AR is everywhere
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://camicusdotorg.wordpress.com/2013/06/01/augme
nted-reality-car-repair-a-google-glass-app/
http://www.semico.com/content/augmented-reality-
envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images
/hype-cycle-pr.png;pv4a3db6f9c029a4db

6. By the end of 2016, revenue of $600 billion
It is big money
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup

7. • Publishing
• Repair
• Automotive
• Mobile
• Translation
• Medical
• Education
• Advertising, manufacturing, navigation, television,
tourism, military, gaming, construction…
It's influencing many fields
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://en.wikipedia.org/wiki/Augmented_reality
http://venturebeat.com/2013/08/22/augmented-reality-gives-
surgeons-a-virtual-look-at-real-world-organs-during-operations/

8. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.autoblog.com/2013/08/13/2015-audi-a3-
augmented-reality-app-owners-manual-video/
AR is replacing manuals

9. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.bitrebels.com/technology/a
ugmented-reality-car-repair-app/
AR car repair
guide

10. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
AR printer setup
and repair manuals

11. Augmented reality apps are being developed
for Google Glass
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
How does Google Glass fit in?
http://glassappz.com/apps/field-trip/
http://www.youtube.com/watch?v=yyRJG2rrw0E#t=21
http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-real-
hud-for-your-car-via-google-glass/

12. A Glass Explorer’s
Perspective
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

13. What’s Hype

14. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

15. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

16. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

17. http://www.google.com/glass/start/what-it-does/Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

18. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Confessions of a Google Glass Explorer.by Gary Shteyngart
http://www.newyorker.com/reporting/2013/08/05/130805fa_f
act_shteyngart
What’s Real

19. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Glass UX

20. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Glass UI

21. What’s Cool!

22. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get traffic information

23. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Post on social networks

24. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Read email

25. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get reminders

26. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Get birthday greetings

27. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
Translate your voice

28. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
Interact with your Mercedes

29. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://translogic.aolautos.com/2013/07/02/google-glass-app-gives-
tesla-model-s-owners-a-wearable-way-to-co/
Interact with your Tesla

30. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-the-
scalpel-please-googleglass-during-surgery/
Train medical
school
students

31. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
www.engadget.com/2013/08/02/dapper-vision-openglass/
Identify objects

32. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://abcnews.go.com/Technology/google-glass-changing-
quadriplegics-life/story?id=19918986 http://alexbtrust.org/
“I am a New Yorker, a law student, a quadriplegic…
With Glass, paralysis doesn't have to be paralyzing.”
- Alex Blaszczuk

33. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
bits.blogs.nytimes.com/2013/08/16/google-tries-to-make-
google-glass-look-fashionable/
http://www.marieclaire.com/blog/nina-garcia-google-glass
http://mashable.com/2013/08/15/vogue-google-glass/
Make a
fashion
statement

34. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Nintendo Glass!
David Lee,
https://plus.google.com/114726514710
206373980/posts/5NAFe7aLjBg

35. A Sample of Current
Glass Apps
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

36. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Some of my Glassware…

37. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list
http://glass-apps.org/voicebuyer-for-amazon-google-glass-app
Shop

38. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://www.kitchme.com/googleglass
Cook

39. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Watch news
http://www.theverge.com/2013/5/20/4339446/google-glass-
apps-everything-you-can-do-right-now

40. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glassappz.com/apps/glassfit/
http://glassappz.com/apps/camelbak-thirst/
http://news.cnet.com/8301-17938_105-57597301-1/camelbaks-
new-google-glass-app-aims-to-keep-you-hydrated/
Work out

41. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. https://medrefglass.appspot.com/
Care for ER
patients

42. Enterprise Use Cases
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

43. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://panelpicker.sxsw.com/vote/21626
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

44. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://theappslab.com/2013/06/20/messing-around-with-glass-
and-fusion-crm-for-kscope-13/
Engage
customers
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

45. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glassappz.com/apps/glass-nest/
http://glassappz.com/apps/revolv/
http://revolv.com/revolv-google-glass-the-future-of-home-automation/
http://glassappz.com/apps/glass-tesla/
Control the Internet of Things (IoT)

46. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
https://www.fidelitylabs.com/content/fidelity-
market-monitor-for-glass
Monitor the
market

47. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list
Track finances

48. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/trulia-google-glass-app
Buy or sell a house

49. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list
Monitor Social Networks

50. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://glass-apps.org/google-glass-application-list
Be productive

51. Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. http://silicalabs.com/#product
Meet up

52. Selected Resources
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

53. • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/
• Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos
• Scott Abel & Rahel Bailie, The Language of Content Strategy (available soon from O’Reilly Media;
includes Marta Rauch's Augmented Reality content strategy topic)
• Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515
• Mez Breeze, How Augmented Reality Will Change the Way We Live,
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
• Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/
Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8
Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines
Google Glass Best Practices, https://developers.google.com/glass/guidelines
Google Mirror API QuickStart, https://developers.google.com/glass/quickstart/index
Playground, https://developers.google.com/glass/playground
• Installable Glassware, http://glass-apps.org http://glassappz.com
• Ultan Ó Broin, Project Glass, http://www.slideshare.net/uvox/project-glass-13818470
• Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13,
http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/
• Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/
• Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626
Selected Resources
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

54. • The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
• Try them on!
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
What We Looked At
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Augmented reality
is an valuable tool
in your content
strategy tool kit!

55. And Now…
Try on Glass
yourself!
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.

56. • @martarauch
• Marta Rauch
• +Marta Rauch
• Marta Rauch
• Marta Rauch
Connect
with me
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013.
Thank You!

57. Marta Rauch enjoys using Google Glass as a Glass explorer,
and is looking at use cases for gamification and enterprise.
A senior principal information developer at Oracle, Marta leads cloud
and mobile projects, and participates in initiatives for gamification and Glass.
Marta has been interested in augmented reality for several years, and was a beta
tester for two AR apps for iPad and Android.
Marta’s augmented reality topic is featured in The Language of Content Strategy, by
Rahel Bailie and Scott Abel, available soon from O’Reilly Media. Her article on
augmented reality will appear in a future issue of STC Intercom.
An STC Associate Fellow, Marta is a frequent presenter for conferences and
webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center
for Information Development Management Best Practices. She has received 15
STC awards for individual and team projects at the regional and international level.
Marta holds a BA from Stanford University, a teaching credential, and a certificate
from UC Extension in Managing the Development of Technical Communication.
About the Speaker
Marta Rauch @martarauch, "Augmented Reality and Google Glass" STC SVC, 9/2013 Copyright 2013. The statements and opinions expressed here are the author’s own
and do not necessarily represent those of Oracle Corporation.