Mobile Trends and Innovations

Mobile Trends and Innovations
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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Marta Rauch
@martarauch
#QConSF
November 3, 2014

Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
2

Oracle Apps Lab
https://www.youtube.com/watch?v=Ta3hKaEUnek

Get ready for the
future of mobile!
Key mobile trends
Wearables
Internet of Things
Location, geofencing, beacons
Augmented reality
Sensors, biometrics, voice
REST APIs
http://www.slideshare.net/MartaRauch

Listen for your top takeaways

Wearables

Mobile 2.0
http://www.informationweek.com/mobile/mobile-business/hows-your-enterprise-wearables-strategy/a/d-id/1316342
https://www.forrester.com/North+American+Consumer+Technographics+Consumer+Technology+Survey+2014/-/E-SUS2564
https://www.apple.com/watch/apple-watch-sport /

Explosive growth
Wearables market
$10M in 2014
$300M in 2018
(Business Insider)
In 2014, 27% of developers surveyed plan to
create apps for wearables
(Strategy Analytics)
http://www.appliedtechnotopia.com/post/69869304265/an-infographic-look-at-apps-
for-wearable-tech-in

Sample wearable apps
Some of my Glassware
On my Moto 360 smartwatch

https://www.google.com/glass/start/what-it-does/
http://moto360.motorola.com/

Be active, stay connected

Be more awesome, hands free
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/

Follow recipes hands free
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.kitchme.com/googleglass

Get hands free cooking assistance

Paint your room
http://colorsnapglass.com/registered/#/features

“I am a New Yorker, a law student, a quadriplegic… With Glass,
paralysis doesn't have to be paralyzing.” - Alex Blaszczuk
https://www.youtube.com/watch?feature=player_
embedded&v=P8GVKqGruOQ
http://alexbtrust.org/
Help for
650 million
people with
disabilities
http://www.un.org/disabilities/convention/facts.shtml

http://getwatchmetalk.com/
www.engadget.com/2013/08/02/dapper-vision-openglass/
Identify objects, get live captions
Live captions for the hearing impaired,
translation for movie watchers and travelers
Identify objects for visually impaired

bits.blogs.nytimes.com/2013/08/16/google-tries-to-make-google-glass-look-fashionable/
http://www.marieclaire.com/blog/nina-garcia-google-glass
http://mashable.com/2013/08/15/vogue-google-glass/
Make a fashion
statement

http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-
me-the-scalpel-please-googleglass-during-surgery/
Train medical school
students

https://www.fidelitylabs.com/content/fidelity-market-monitor-for-glass
Monitor the market

Oracle Apps Lab
http://theappslab.com/

http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-
for-kscope-13/
https://www.youtube.com/watch?v=Ta3hKaEUnek
Engage customers

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://panelpicker.sxsw.com/vote/21626
Enhance your
performance
at work

UX for wearables
Wearables Must Read:
Wearables User Experience
Heuristics for the Enterprise
by Ultan O’Broin
http://www.slideshare.net/uvox/user-experience-heuristics-
for-wearables-in-the-enterprise

UX and content for wearable tech
Useful

Useful
Timely

Useful
Timely
Unobtrusive

Useful
Timely
Unobtrusive
Relevant

Useful
Timely
Unobtrusive
Relevant
Concise

Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward

Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual

Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual
Adaptable

Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual
Adaptable
Accessible

Internet of
Things (IoT)

Hockey stick growth
Units by 2020
26B Gartner
50B Cisco
200B Intel
212B IDC
Market growth
$8.9T by 2020 IDC
$14.4T by 2022 Cisco
http://www.forbes.com/sites/jacobmorgan/2014/10/30/everythi
ng-you-need-to-know-about-the-internet-of-things/

Connected
http://blogs.hbr.org/2014/10/the-sectors-where-the-internet-of-things-really-matters/
wearables
cars
homes
cities
industrial internet
Opportunities
Real-time
Optimization
Customization
Forecasting
http://www.geappliances.com/connected-home-smart-appliances/

Control your Mercedes
http://www.mbusa.com/mercedes/mbrace
http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/

Interact with your Tesla
http://translogic.aolautos.com/2013/07/02/google-glass-app-
gives-tesla-model-s-owners-a-wearable-way-to-co/
https://play.google.com/store/apps/details?id=com.teslamotors.tesla&hl=en

Control the Internet of Things (IoT)
http://glassappz.com/apps/glass-nest/
http://glassappz.com/apps/revolv/
http://revolv.com/revolv-google-glass-the-future-of-home-automation/
https://www.ecobee.com/
http://yourhome.honeywell.com/home/Products/Accessories/Total
+Connect+Comfort+Services/Total+Connect+Comfort+Services.htm

Control drones
https://flynixie.com/
http://spectrum.ieee.org/automaton/robotics/aerial-robots/
cyphy-works-pocket-flyer-drone
Nixie wearable unfolds to create a quadcopter that flies,
takes photos or video, then comes back to you
Pocket Flyer fits in your pocket,
unfolds to take 2 hours of aerial video

Location
Geofencing
Beacons

Location and geofencing
Apple patent
for accessory control
using geofencing
http://www.patentlyapple.com/patently-apple/2014/10/apple-granted-
44-patents-today-covering-vehicle-geo-fencing-an-idevice-e-reader-mode-
a-spiral-glass-staircase-more.html

Uber geofencing at LAX
https://www.uber.com/
http://www.bsminfo.com/doc/uber-provides-a-lesson-in-geofencing-fleets-0001
Optimizes
Traffic
Dispatches
Management
Routes
Accountability
Productivity
Fleet
Service

Indoor location
Beacons use Bluetooth
low-energy (BLE) wireless
http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations/
https://www.youtube.com/watch?v=wtBERi7Lf3c
https://www.youtube.com/watch?v=wtBERi7Lf3c

Contextual awareness
https://www.youtube.com/watch?v=JrRS8qRYXCQ
Wireless sensors
broadcast
radio signals
that your
smartphone
can interpret

Nearables
Microlocation
http://www-03.ibm.com/press/us/en/pressrelease/43310.wss
http://ibmresearchnews.blogspot.com/2012/06/your-personal-shopping-assistant.
html

Augmented
Reality
AR

What is augmented reality?
"AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
additional content that
enhances the experience."
- Marta Rauch
http://www.pbs.org/mediashift/2013/06/how-newspapers-make-
augmented-reality-sexy-profitable/
The Language of Content Strategy by Scott Abel and Rahel Bailie
O’Reilly Media http://oreilly.com/

AR for wearables
http://www.psfk.com/2013/10/google-glass-running-app.html
http://www.crunchwear.com/tomtom-releases-smartwatch-aimed-golfers/
http://www.crunchwear.com/glassy-pro-one-smartwatch-surfer-dudes-dudettes/
Golf
Surfing
Running

864M phones AR enabled in 2014
103M cars AR enabled by 2020
AR is everywhere
http://camicusdotorg.wordpress.com/2013/06/01/augmented-reality-car-repair-a-google-glass-app/
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db

By the end of 2016, revenue of $600 billion
AR is big money
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup

AR is influencing many fields
Medical
Manufacturing
Repair
Automotive
Mobile
Translation
Navigation
Aviation
Construction, advertising, publishing, television, tourism, military, gaming…
http://en.wikipedia.org/wiki/Augmented_reality
http://venturebeat.com/2013/08/22/augmented-reality-gives-surgeons-a-virtual-look-at-real-world-
organs-during-operations/

AR can treat phobias like fear of spiders
http://www.bbc.com/news/technology-27186022
https://www.youtube.com/watch?v=vaF4alLlC-E
https://itunes.apple.com/us/app/phobia-free/id627935349?mt=8

http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app-
owners-manual-video/
AR is replacing manuals

Use AR to repair your car
Copyright © 2014, Oracle and/or its affiliates. http://www.bitrebels.com/technology/augmented-reality-car-repair-app/ Marta Rauch @martara Aulcl hri g h "tCs orensteernvte dS.t r |a tegy for Augmented Reality and Wearable Technology" Copyright 2014.

Volkswagen’s MARTA service guide
http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0
http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-augmented-
reality-ipad-repair-app-video

AR printer setup
and repair guides
https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/

Get real-time information – Google Now

https://blogs.oracle.com/databaseinsider/entry/
experience_oracle_database_12c_with
Oracle
augmented
reality
app

Sensors
Biometrics
Voice

Shipments
doubling
in 2014
466 million units
to ship in 2019
The demand for sensors is growing
Nearly 600%
growth in 2014
Typical wearable
will have 4 sensors
in 2019
http://digitimes.com/news/a20141021PR204.html

https://moto360.motorola.com/

Flyfit, waterproof ankle wearable for fitness, cycling, swimming
Track fitness
https://www.kickstarter.com/projects/522669502/flyfit-unique-ankle-tracker-for-fitness-cycling-an

Intel Make it Wearable $500,000 competition
https://makeit.intel.com/
https://makeit.intel.com/finalists

Blocks – choose your sensor
https://makeit.intel.com/
http://www.chooseblocks.com/#overview

NOKIA Sensing X Challenge
$2.25 M
Competition
http://sensing.xprize.org/about/overview

Mobile biosensors predict diabetes, heart disease
https://www.nokiasensingxchallengevoting.org/base/nokiasen
singxchalleng?region_id=us-en&content_id=53&tab_id=3
MIT Media Lab
eyeMITRA

Google’s wearable device will detect cancer earlier
Google X
http://www.bbc.com/news/technology-29802581
http://gizmodo.com/google-x-wants-to-track-cancer-with-nanoparticles-
and-w-1651874772
http://www.slate.com/blogs/future_tense/2014/10/28/google_
x_nanoparticles_project_a_pill_to_detect_cancer_and_heart
_disease.html

Do a mobile voice search
55% teens
41% adults
http://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals-
teens.html

Oracle Voice User Experience
Technical considerations
Voice to text
Natural language processing, NLP
Understanding users’ context
UX design insights
Clear UI
Short interactions
Most frequent tasks
Natural speech
Personality
https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user
https://www.youtube.com/watch?v=65VXoqVIXuY

REST APIs

APIs are growing quickly
http://www.programmableweb.com/api-research 72

Finance and Enterprise are the fastest growing API categories
http://www.programmableweb.com/api-research
73

90% of new APIs are REST APIs
Oracle Confidential – Internal/Restricted/Highly Restricted 74
http://blog.soa.com/raml-birth-api-description-language-fit-enterprise/

REST = REpresentation State Transfer
An architecture for client-server web communication
Growing rapidly, industry standard
Fast, scalable, reliable
Great for mobile, analytics, SEO
Web Technologies, APIs, SOAP, REST - 2014
75

Cloud UA for modern REST APIs – UX mockup
76
Responsive design for tablets and smartphones
UX mockup from Oracle OpenWorld 2014

Go mobile with REST APIs
http://www.oracle.com/us/corporate/oracle-openworld-news/thomas-kurian-keynote/
index.html

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://medianetwork.oracle.com/video/player/3630043914001
Tablet and mobile apps
https://itunes.apple.com/us/app/oracle-enterprise-performance/id845082117
https://play.google.com/store/apps/details?id=oracle.epm.mobile.OracleEPM&hl=en

Responsive design
http://www.oracle.com/webfolder/ux/middleware/alta/index.html
https://developers.google.com/web/fundamentals/layouts/rwd-fundamentals/
http://alistapart.com/topic/responsive-design

Selected
Resources

Gartner’s Hype Cycle for Emerging Technology, 2014
http://www.gartner.com/newsroom/id/2819918

Selected Resources
Marta’s presentations, publications
Marta’s SlideShare, http://www.slideshare.net/MartaRauch
Marta’s Pinterest boards on mobile, wearables, geofencing, and augmented reality, http://pinterest.com/martarauch/
Marta Rauch, Wearable Technology and Google Glass – Why It Matters
Mobile and Wearable Trends
Oracle Apps Lab innovations, https://www.youtube.com/watch?v=Ta3hKaEUnek
Gartner’s Hype Cycle for Emerging Technologies, 2014 http://www.gartner.com/newsroom/id/2819918
Mary Meeker, Internet Trends 2014, http://www.kpcb.com/internet-trends
Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your
Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/
Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/
Noel Portugal, Augmented Reality Translation and Wearables: Sit Up and Take Notice, http://www.multilingualblog.com/augmented-reality-translation-and-wearables-sit-up-and-take-notice/
Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626
Joe Welinske, Developing User Assistance for Mobile Apps
Internet of Things Everything You Need to Know about the Internet of Things, The Sectors Where the Internet of Things Matters
Location, Beacons http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations
Augmented Reality
Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic)
Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner, https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with
Sensors, Voice Nokia Sensing X Prize, Designing the Oracle Voice UX https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user
REST APIs, responsive design Programmable Web, Google's Responsive Web Design Basics, A List Apart

Key mobile trends
Wearables
Internet of Things
Location, geofencing, beacons
Augmented reality
Sensors, biometrics, voice
REST APIs
Get ready for the
future of mobile!

Share a top takeaway

Thank you!
• @martarauch
• Marta Rauch
• +Marta Rauch
• Marta Rauch
• Marta Rauch
Connect
with me

About the Speaker @martarauch
Marta Rauch works in a development team at Oracle, where she architects and leads mobile,
cloud, and REST API projects. She participates in internal design jams and developer
challenges for beacons, IoT, augmented reality, and wearable technology.
Marta advocates for mobile usability, and provides UX and beta feedback for mobile apps and
wearable tech. Google invited her to be one of the first Google Glass Explorers.
A frequent presenter for conferences and webinars, Marta has published articles for IEEE, HCII,
Springer, STC, and CIDM. She contributed information to Developing User Assistance for Mobile Apps,
by Joe Welinske. Her augmented reality topic appears in The Language of Content Strategy by Scott
Abel and Rahel Bailie.
Marta is an STC Associate Fellow, a member of the Nominating Committee, and VP of the
Silicon Valley chapter. She earned a certificate from the University of California Extension and
graduated from Stanford University.
Find Marta’s slides on SlideShare: http://www.slideshare.net/MartaRauch

Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
87

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