Gamification is the use of game-like elements in non-game contexts to encourage engagement and desired behaviors, like earning points for everyday tasks. Predictions indicate that by the end of 2014, over 70% of global organizations will implement gamified applications, with the market expected to reach $5.5 billion by 2018. Key concepts include user feedback, badges, leaderboards, and social recognition, with applications across various sectors such as banking, sales, and project management.

1. Aravind Gogineni

3. More about it
If you want to get people to do something that
they might no do otherwise, make it a social
game.
Because games are fun

4. Games # Gamification
application of gaming concepts to non-game
experiences in order to drive desired behaviour
from an audience

5. Simpler Terms
Gamification takes the characteristics we like
about games and adds them to everyday actions
in order to make them more interesting.
Think about receiving points for filing
paperwork, or brushing your teeth.

6. Gartner- Predictions
• End of 2014, over 70% of global 2000 organizations
will have at least one "gamified" application
• By 2015, >50% of organizations that manage
innovation processes
• “Gamification is positioned to become a significant
trend in the next five years."
• The gamification market is expected to reach $5.5B
in 2018
• 70% of Global 2000 companies will adopt
gamification by the end of 2014.

7. Jargon
• USERS
Anyone who participates in a gamification
platform. Customers or employees
• FEEDBACK
Immediate, positive feedback makes us feel
good about completing something and
motivates us to do it again.

8. • BADGES
Badges are usually awarded for actions the user
has just completed.
visual display of achievement than points.

9. • LEADERBOARDS
Ranking top performing users on a leaderboard
broadcasts who’s getting the most out of the
game.

10. • PROGRESS
Pulled from the level system of video games,
progress in gamification can be as simple as
telling a user when they’ve completed a
required action or as a complex as moving
through multiple stages of an extensive process.

11. • REWARDS
Incentives and Rewards are a crucial piece in the
engagement puzzle providing optimal
motivations for driving engagement

12. • SOCIAL RECOGNITION
Integrating social media platforms with
gamification software, businesses can empower
users to share their experiences and show off
their rewards.

13. Use Cases

15. Visiting, reviewing products, watching videos, and participating in user-generated Q&As

16. Linkedin

17. Treehouse

19. Gamification Gurus-Leader Board

26. Gamification in…
• Banking
• Sales
• Marketing
• Project Management
• Software Delivery
…..etc

27. Banking
• BankFusion –a financial education game into
the core system it sells to retail financial
institutions.
• CIMB YOUth –Facebook-based app, credits
called “FUNds” issued for getting accounts and
promoting the bank.
• Foursquare Check-Ins –DBS Bank in Asia and
Dupaco Credit Union rewards – frequent
branch visits

28. Development & Maintenance teams

31. Code Quality & Performance-Improvement

33. Project Management-RedCritter

36. Sales

38. Sales Gamified Dashboard

39. Yammer

40. Design Framework
• Know your player
• Identify the mission
• Understand human motivation
• Apply mechanics
• Manage, monitor and measure
Efficiency Effectiveness Satisfaction Engagement
User-centred design

41. Certificate Course