The document outlines strategies for designing gamified surveys to enhance data collection and engagement. It features insights from industry leaders about integrating game elements into surveys, sharing best practices, and using interactive components like quizzes and social media sharing. The conclusion discusses the evolution of gamification, emphasizing the importance of personalization and community building in future implementations.

1. How
to
Design
a
Gamified
Survey
April
30,
2014

2. Now
Presenting
Gina
Yeagley
Director
of
Marketing
Survey
Analytics

3. Agenda
• Introduction
• Game
Components
in
Research
• Surveys
and
Research
Games
• Best
Practices
and
Examples
• Ideas
to
Get
Started
• Q&A
Session

4. Introduction
Betty
Adamou
President
and
Founder
Research
Through
Gaming
Gina
Yeagley
Director
of
Marketing
Survey
Analytics
John
Johnson
Chief
Growth
Officer
Survey
Analytics
Game
based
research
methodologist,
keynote
speaker,
concept
design
and
artist
4
years
in
leading
software
marketing
programs
and
demand
generation
Customer
Success
Team
at
Survey
Analytics,
12
years
in
qualitative
and
quantitative
market
research

5. About
Survey
Analytics
We
help
companies
listen
and
learn
through
multiple
platforms
and
channels.
!
As
Seen
in:

6. About
Research
Through
Gaming
Research
Through
Gaming
specializes
in
making
games
for
research.
These
ResearchGames™
are
strategically
designed
to
produce
more
accurate
data
through
a
more
engaging
environment.
As
Heard
at:
Awards
Received:

7. Now
Presenting
Betty
Adamou
President
and
Founder
Research
Through
Gaming
Follow
along
with
Betty’s
presentation:
http://prezi.com/em-­‐eiascrq5h/how-­‐to-­‐design-­‐a-­‐gamified-­‐survey-­‐7-­‐things-­‐you-­‐need-­‐to-­‐do/

8. Now
Presenting
John
Johnson
Chief
Growth
Officer
Survey
Analytics

9. New
to
This?
Start
Simple!
If
you
are
doing
surveys
yourself,
you
don’t
have
to
jump
and
make
a
game
just
yet.
That’s
what
the
experts
(just
like
Betty)
are
here
for.
!
Taking
small
steps
is
the
key
to
your
success
when
incorporating
gamification
to
your
surveys.

10. Try
Rewording
Your
Questions
Before
!
What
is
your
favorite
video
or
computer
game?
!
After
!
If
you
could
only
play
one
video
game
for
the
rest
of
your
life,
what
would
it
be?
!

11. Make
Your
Surveys
More
Interactive
Little
tweaks
in
the
theme
and
question
types
you
use
can
improve
the
user
experience
and
flow
of
your
survey.
!
✓ Interactive
Sliders
✓ Star
Ratings
✓ Smileys,
Thumbs
up/down
✓ Drag
and
Drop
Ranking
✓ Images,
Videos,
Sounds

12. Try
Turning
a
Survey
Into
a
Quiz
Use
what
you
know
to
your
advantage!
Set
up
a
quiz.
You
get
the
information
you
need
and
the
respondents
get
a
tangible
answer
in
return
as
an
incentive.
!
Survey
Example
Link:
http://
srvy.nl/QFtrHg

13. Encourage
Social
Media
Sharing

14. The
Conflict
Between
Surveys
and
Games
There
is
an
essential
conflict
between
a
survey
and
a
true
game.
In
a
true
game
there
is
usually
an
expectation
that
player
will
play
more
than
once.
There
is
usually
an
expectation
that
players
will
change
their
responses
in
order
to
go
through
the
next
level.
Ray
Poynter
Director
of
Vision
Critical
University

15. Think
Long
Term
and
Win
Instead
of
just
a
survey,
Sierra
Nevada
built
their
own
gamified
community
to
continuously
have
an
easier
way
test
new
flavors
entering
the
market…

16. Panel
and
Community
Building
101
1. Define
and
build
profile
info
based
on
a
typical
craft
beer
consumer
!
2. Tap
existing
database
for
Sierra
Nevada
Beer
Camp:
Brewing
with
other
craft
breweries
in
the
US
!
3. Deployment
plan:
sending
beer
surveys,
profiling
surveys,
hold
online/in
person
discussions
on
new
flavor
ideas,
etc

17. Panel
and
Community
Building
101
(con’t)
4. Recruit
via
social
media,
bottles,
coasters,
target
geographic
locations,
etc.
!
5. Points
and
Rewards:
Sierra
Nevada
iPhone
bottle
openers
to
all
who
sign
up
for
the
community.
!
6.
Decide
what
kind
of
reports
should
be
generated
for
brewers
vs.
consumers

18. Points
and
Rewards
Screenshot:
Mindsight
Strategies
White
Labeled
Mobile
Survey
App
(Opinion
It)
Certain
actions
give
points
and
points
lead
to
rewards.
!
Over
60%
of
businesses
use
gift
cards
for
incentivizing.
!
✓ Easy
to
Administrate
✓ Broad
Coverage
and
Appeal
✓ Cost
Effective

19. Badges
and
Achievements
Badges
are
powerful
for
behavior
change
and
act
as
a
guide
to
achieving
end
goals.
!
First
you
must
learn
and
focus
on
the
needs
of
users
and
what
drives
their
interactions
to
make
badges
stick.
!
It’s
important
to
consider
badges
part
of
a
gamification
system
and
not
the
whole
experience.

20. Other
Gamified
Community
Features
✓ Personalized
Member
Portals
✓ Cross-­‐Platform
Compatibility
✓ Push
Notification
Delivery
✓ Embedded
RSS
News
Feeds
✓ User
Discussion
Boards
✓ Social
Sharing
and
Referrals

21. Now
Presenting
Gina
Yeagley
Director
of
Marketing
Survey
Analytics

22. Conclusions
Gamification
1.0
(What
We
See
Today)
Example:
Rewards
Catalog
Is
the
novelty
rubbing
off?
!
✓ Very
Little
Personalization
✓ Points-­‐Based
Economy
✓ Mixed
and
Questionable
Success
Gamification
2.0
(Future
Projections)
!
How
can
we
increase
effectiveness?
!
✓ Panel
and
Community
Building
✓ User
Personas
or
“Player
Types”
✓ Game
Elements
and
Game
Play
✓ Social
Collaboration

23. Questions?
!
Follow
us
on
Twitter
!
@SurveyAnalytics
@RTG_LTD
!
www.surveyanalytics.com
!
www.researchthroughgaming.com
!