Gamification in user experience involves integrating game elements into non-gaming contexts to enhance user engagement and enjoyment. Key components include challenges, points, badges, leaderboards, and onboarding processes, which motivate users while providing instant feedback. While gamification can lead to increased user engagement and enjoyment, it also has drawbacks such as high development costs and potential diminishing returns over time.

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Gamification
In User Experience
By: Ketan Darji

2. Gamification in UX
• What is Gamification?
• Why Gamification?
• Gamification Types
• Pros & Cons
• Conclusion

3. What is Gamification?
Gamification is a technique which UX Designers use to insert gameplay elements in non-
gaming settings like Mobile Application and Websites, so they enhance user engagement
with a product or service.
It’s not about transforming user interfaces into games. Instead, you use it to inject fun
elements into applications and systems that might otherwise lack immediacy or
relevance for users.

4. Why Gamification?
The appropriate use of the gamification and well suited game mechanism can become more
valuable tools for the UX Designer to increase user engagement and conversation rates of the
application.
Gamification brings elements of fun in the application/product so people enjoy the process of
fun, challenges and competitive environments such as the video games so they are more
encouraged to come again to use the application to perform more tasks and spend more time
on the product/application.

5. Gamification Needs
• Competition
• Curiosity
• Imagination
• Learning
• Winning
• Collecting
For most games to work, one or most of below needs must get fulfilled,

6. Gamification Types
• Challenges
• Points
• Badges & Stickers
• Leaderboards
• Journey or User Onboarding
• Constraints

7. Challenges
By nature of humans, always take the
challenge and prove that they are able to
handle that challenge. Challenge is one of
the most competitive game elements which
motivates users to take action. We can make
some enhancement in the challenge to add
some kind of rewards so users' motivations
chances are higher.

8. Points
Measuring the player's success, many game
applications use the point system, UX Designers can
apply the same mechanism as the gamifiled element in
their application which helps users as well as
stakeholders.
For this, users can measure their achievements and
stakeholders can measure the engagement of the users
in application/product.
Points will not be kind of just numbers but it can be
considered as a number of check-ins and video views.

9. Badges & Stickers
When users complete the challenge or earn
a few points, they can be awarded for the
badges and stickers.

10. Leaderboards
Making the challenge more interesting for the people
is the competitions. Not many things can motivate the
users better like to be a leader.
The list of the players ranked in the order who got
more points can increase the users motivation and
enthusiasm, somehow it will fail due to lower ranked
users got demotivational so it can be applied very
carefully.

11. Journey or User Onboarding
This game mechanism makes the users
understand the product easily. Users feel that
they have started their personal journey of
product usage.
Journey disclose the features progressively as
the users become more experienced with the
products/application, using these users to avoid
making the errors and using the product
seamlessly. We can provide some information
about the feature to inspire users to continue.

12. Constraints
Constraints is another mechanism which is
applied in gamification to make people react
faster and motivate them to take action right
here and how.

13. Lets see other examples but our main goal is that the product should not become more
playful if we are not applying gamification successfully.

14. Facebook Likes
How many of us engage in regular
collection of this exciting social currency
called Likes?
What’s it's worth?

15. Profile Strength in Social Media App
In this it demonstrates the your profile
strength. If you provide more
information about your profile than your
level will be increased.

16. Pros & Cons
Pros :
• Increasing learners engagement
• Provide instant feedback
• Boost motivation with features such as Badges, Points etc.
Cons :
• High cost of development
• Diminished value over time

17. Conclusion
Gamification is quite a new technique which is now on the path of active proving its reliability as an effective
design method. Nevertheless, its popularity is growing really fast so it has good chances to become the leading
approach in a short time.

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Sales: sales@aimdek.com
General: hello@aimdek.com
AIMDek Technologies Inc.
+1 647-243-6116
Sales: sales@aimdek.com
General: hello@aimdek.com
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