GAMIFICATION
101
5 P R OV E N WAY S TO C R E AT E C H A N G E W I T H
G A M I F I C AT I O N
@monicacornetti
#gamification
GAMIFICATION
t h e u s e o f
GAME ATTRIBUTES
t o d r i v e
GAME -LIKE PL AYER
BEHAVIOR
i n a NON -GAME CONTEXT.
@monicacornetti
#gamification
FUN!
@monicacornetti
#gamification
GENERATIONS
@monicacornetti
#gamification
Candidates on average spend 5-10 minutes on PwC career page vs. spending
up to 1 ½ hours playing Multipoly prior to the job interview!
DEVELOPING
SKILLS
@monicacornetti
#gamification
LIFESAVER
GAMIFICATION
• Interactive Scenario
• Character and Story
• Learn by Doing
• Beat the Clock
• Dynamic Feedback
CHANGE
BEHAVIORS
@monicacornetti
#gamification
LOWERS THE
BARRIER TO
ENTRY
@monicacornetti
#gamification
http://www.perigee.se/seven.php
GAMIFICATION
Seven delivers extra motivation
with positive reinforcement
FAIL!
@monicacornetti
#gamification
GAMIFICATION
t h e u s e o f
GAME ATTRIBUTES
t o d r i v e
GAME -LIKE PL AYER
BEHAVIOR
i n a NON -GAME CONTEXT.
@monicacornetti
#gamification
GAMIFICATION
101
5 P R OV E N WAY S TO C R E AT E C H A N G E W I T H
G A M I F I C AT I O N
@monicacornetti
#gamification

ACCA Gamification 101 September 17 2015