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Brand Engagement 2.0
- 1. Engagement 2 0 dot From consumers to advocates 1 © PS2 Media Group Inc. 2013
- 3. traditional advertising does not work Consumers expect more 3 © PS2 Media Group Inc. 2013
- 4. 58% do not trust the brand 50% act 4 © PS2 Media Group Inc. 2013
- 5. 84% trust their friends 84% act 5 © PS2 Media Group Inc. 2013
- 6. 3x – 9x higher conversion with content Unique content 6 © PS2 Media Group Inc. 2013
- 7. Content needs to be deep and rich to be relevant Google Hummingbird 7 © PS2 Media Group Inc. 2013
- 8. Content marketing is top priority for marketers Adobe digital intelligence briefing 8 © PS2 Media Group Inc. 2013
- 9. Marketing Impact Engage UGC Doubt Trust SoMe Traditional Passive 9 © PS2 Media Group Inc. 2013
- 10. the content for your content marketing From the consumers 10 © PS2 Media Group Inc. 2013
- 11. Rights Managed Authentic With rewards Real time 11 © PS2 Media Group Inc. 2013
- 12. Scoopshot App A camera with meaning 12 © PS2 Media Group Inc. 2013
- 13. Scoopshot App Capture content price & send photos Receive tasks View and respond to tasks Share View streams, and learn 13 © PS2 Media Group Inc. 2013
- 14. Media store For Scoopshot Subscribers 14 © PS2 Media Group Inc. 2013
- 15. Media store Manage content, video, tasks, widgets, authenticity, account Buy & Reward Photos, videos, mobile & Freelance photographers 15 © PS2 Media Group Inc. 2013
- 16. Pro Assign Freelance photographers in minutes 16 © PS2 Media Group Inc. 2013
- 17. Scoopshot.com The first public on demand photo service in the market 17 © PS2 Media Group Inc. 2013
- 18. Scoopshot.com Create Tasks Buy & Reward Manage widgets Pay per Task 18 © PS2 Media Group Inc. 2013
- 19. The Crowd 345,000 mobile photographers at your fingertips 69827 38773 38221 16946 16225 14911 13872 12545 10239 9212 8963 8527 8288 8098 7725 19 © PS2 Media Group Inc. 2013
- 20. Let s make it relevant Cases 20 © PS2 Media Group Inc. 2013
- 21. Media “MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data 21 © PS2 Media Group Inc. 2013
- 22. Media Today I quit smoking 22 © PS2 Media Group Inc. 2013
- 23. Engagement: Your Heineken moment 795 photos 23 © PS2 Media Group Inc. 2013
- 24. Heineken moment 24 © PS2 Media Group Inc. 2013
- 25. Engagement: Prettiest smile in Sweden City Dental 25 © PS2 Media Group Inc. 2013
- 26. Content Marketing: Blog Lumia 1020 launch Dim-light photos 26 © PS2 Media Group Inc. 2013
- 27. Lumia 1020 27 © PS2 Media Group Inc. 2013
- 28. Branding: Best cameras, new or old? 1 543 photos 28 © PS2 Media Group Inc. 2013
- 29. Consumer Insight: Vogel’s How do you use iPad at home? 29 © PS2 Media Group Inc. 2013
- 30. Content Channel: Gannett – USA Today Fully branded UGC feed for High School Sports content 30 © PS2 Media Group Inc. 2013
- 31. Summary SCOOPSHOT.COM Open Platform Create Tasks Engage Crowd Get Content MEDIA STORE Subscription Based Fully manage the crowd, your tasks, and content 31 PRO Part of Media Store Assign Freelance photographers in minutes © PS2 Media Group Inc. 2013
- 32. Engagement 2 0 dot From consumers to advocates 32 © PS2 Media Group Inc. 2013
- 33. Thank you! 33 © PS2 Media Group Inc. 2013