SlideShare a Scribd company logo
1 of 65
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media?
Name: C. Edward Brice Age: Over 40 Use Social Media: Yes
I am NOT a  Social Media Expert
Social Media
Or Has Social Media  Jumped the Shark? Ashton Kutcher posts shot of Demi on Twitter
What is Social Media?
	“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise that it’s not better.”  	- AvonashKaushik – Analytics Evangelist, Google
Social Media
Social Media is as Old as The Hills George The Medieval Blacksmith
FRICTION
Internet FRICTIONLESS
Social Media is Frictionless Conversation in a Connected Environment
Conversation Desired Traits: Honesty Openness Engaging Interesting Relevant Listening
Why Marketers MUSTUtilize Social Media
The traditional marketing model is being challenged, and (CMOs) can foresee a day when it will no longer work.-McKinsey Quarterly FUTURELAB
Future of Media: Digital & Universally Accessible Global Mobile TV / Offline The Cloud Anytime   -   Any Place   -   Any Tools- Millions of Channels FUTURELAB
14,463,346 auctions 200,000,000 blogs www.ebay.com 21 Nov 2006 Almost 4,000,000 articles (10 languages) >100,000,000 videos (65,000/day) 1.5 million residents “The workers should appropriate the means of production” 33,347,000 profiles FUTURELAB
(cc) Lynette Webb, 2006 FUTURELAB
Monitoring & Measuring Social Media-Agent Wildfire 2009
76% ...of consumers don’t believe that companies tell the truth in advertisements -Yankelowich FUTURELAB
MY FRIENDS – THEIR FRIENDS – and ALL THOSE WE COLLECTIVELY RESPECT THERE IS STILL ONE TRUSTED MEDIUM LEFT IN THE WORLD FUTURELAB
B2B Purchase Influences Source Enquiro Inc 2008
Harvard Business Review When forming an opinion of a company, how credible would the information be from … ,[object Object]
2% reduction in negative word of mouth boosts sales growth by 1%
For the average company,1% increase in word of mouth advocacy equated to $16M extra sales A person like yourself or a peer
RADIO, TV, PRINT, EVENTS, ARE NICE, YET IN MY REALITY MY ECOSYSTEM IS THE BRAND The words they write,  speak, film The Stories They Tell Consumersare beginning in a very real sense to ownour brands and participate in theircreation… Weneed to begin to learn to let go. - A.G. Lafley, CEO and Chairman of P&G FUTURELAB
“Businesses that don't implement Web 2.0 tools will stay behind”  DarkoHerlick, Gartner VP and CIO
“There is only one thing in the world worse than being talked about, and that is not being talked about.”..Oscar Wilde
ROI of Social Media
THE BIG BANG Social  Media Traditional ROI
“What do you want to measure –  the “social” or the “media”?  - David Alston of Radian6
Media Social   Objectives: ,[object Object]
Awareness
Coverage
Continuity  Measures: ,[object Object]
 # of page views
 Time on site
 Conversions
Leads/Subscriptions/SponsorshipsObjectives: ,[object Object]
Advocacy
Trust
Influence
EngagementMeasures: ,[object Object]
 Comments
 Feedback
 Mentions
 ReadershipBusiness Value Increase In Revenue Decrease In Costs
Monitoring & Measuring Social Media-Agent Wildfire 2009
Warning, Warning. Sales & Leads are Nice  But They Are NOT The Objectives
Social Media is Conversational Conversations are NOT About ROI
Conversations are About VALUE
Ed’s Social Media Value Goals Awareness Engagement Listening Innovation Brand SEO Thought Leadership Advocacy Influence Evangelism Sentiment Service Insight Ideation Feedback Collaboration
Ed’s Social Media Value Goals Innovation Listening Value Created Engagement Awareness Time
Ed’s Social Media Value Goals Awareness Engagement Listening Innovation Brand SEO Thought Leadership Advocacy Influence Evangelism Sentiment Service Insight Ideation Feedback Collaboration Evangelism Success KPIs Page views		Replies			Suggestions	 Comments		Inbound Links		Complaints Friends		Press mentions	Traffic Followers		Referrals		Embedded content Registrations		Posts			Syndication
Awareness 2009 Social Media ROI-Egg Co.
Engagement Goals:  ,[object Object]
 Start a dialogue between     company and customers  KPI :  ,[object Object],Results: ,[object Object],  the blog each month ,[object Object],  customer insight from a focus   group Forrester 2009 Value: Equivalent to running a focus group every month at the cost of $15,000 a month, or $180,000 a year.
Innovation 2009 Social Media ROI-Egg Co.
Our Story
Lumension’s History Acquired: July ‘07 Acquired: Feb ‘07 Acquired: April ‘09 Founded in 1991 Established: Sept ‘07 Market-leading patch management First cross-platform and application patch management solution Enterprise-class vulnerability management First credentialed based vulnerability scanner Market-leading device and application control First to introduce whitelisting / patented file “shadowing” technology Compliance and Risk Management. Delivering predefined compliance and control frameworks
Twitter YouTube Community iTunes Blog Facebook
Our Social Value Matrix
Lumension’s Optimal Security Blog Objectives:  ,[object Object]

More Related Content

What's hot

Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The HypeDelvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
Steve Mast
 
Designing for life-changing impact: From bottled water to ending world poverty
Designing for life-changing impact: From bottled water to ending world povertyDesigning for life-changing impact: From bottled water to ending world poverty
Designing for life-changing impact: From bottled water to ending world poverty
Yuan Wang
 

What's hot (20)

Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The HypeDelvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Back
 
Community Building: Driving More Diversity & Inclusion in Tech
Community Building: Driving More Diversity & Inclusion in TechCommunity Building: Driving More Diversity & Inclusion in Tech
Community Building: Driving More Diversity & Inclusion in Tech
 
Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015
 
Designing for life-changing impact: From bottled water to ending world poverty
Designing for life-changing impact: From bottled water to ending world povertyDesigning for life-changing impact: From bottled water to ending world poverty
Designing for life-changing impact: From bottled water to ending world poverty
 
10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
Stop Marketing!
Stop Marketing!Stop Marketing!
Stop Marketing!
 
Center for Non-Profit Success: YouTube 201
Center for Non-Profit Success:  YouTube 201Center for Non-Profit Success:  YouTube 201
Center for Non-Profit Success: YouTube 201
 
How to promote your brand in social networks
How to promote your brand in social networksHow to promote your brand in social networks
How to promote your brand in social networks
 
Yearly Corporate Report 2017
Yearly Corporate Report 2017Yearly Corporate Report 2017
Yearly Corporate Report 2017
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
30 Most Common Business Website Mistakes
30 Most Common Business Website Mistakes30 Most Common Business Website Mistakes
30 Most Common Business Website Mistakes
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Social Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super PeersSocial Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super Peers
 
Social Media Is Big Business
Social Media Is Big BusinessSocial Media Is Big Business
Social Media Is Big Business
 
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
 

Viewers also liked

Turkcell Mobile Marketing & Advertising
Turkcell Mobile Marketing & AdvertisingTurkcell Mobile Marketing & Advertising
Turkcell Mobile Marketing & Advertising
Evrim Dirik
 
Wikileaks freedom of speech on the internet
Wikileaks freedom of speech on the internetWikileaks freedom of speech on the internet
Wikileaks freedom of speech on the internet
Vincy
 
1 What Is The Meaning And Purpose Of Life
1    What Is The  Meaning And Purpose Of Life1    What Is The  Meaning And Purpose Of Life
1 What Is The Meaning And Purpose Of Life
fsweng
 
Stress Management Presentation
Stress Management PresentationStress Management Presentation
Stress Management Presentation
Pk Doctors
 

Viewers also liked (20)

Turkcell Mobile Marketing & Advertising
Turkcell Mobile Marketing & AdvertisingTurkcell Mobile Marketing & Advertising
Turkcell Mobile Marketing & Advertising
 
Freedom of speech case sudy
Freedom of speech case sudyFreedom of speech case sudy
Freedom of speech case sudy
 
Wikileaks freedom of speech on the internet
Wikileaks freedom of speech on the internetWikileaks freedom of speech on the internet
Wikileaks freedom of speech on the internet
 
Motivation presentation
Motivation presentationMotivation presentation
Motivation presentation
 
the meaning of life
 the meaning of life the meaning of life
the meaning of life
 
1 What Is The Meaning And Purpose Of Life
1    What Is The  Meaning And Purpose Of Life1    What Is The  Meaning And Purpose Of Life
1 What Is The Meaning And Purpose Of Life
 
Purpose in life
Purpose in lifePurpose in life
Purpose in life
 
Presentation on motivation
Presentation on motivationPresentation on motivation
Presentation on motivation
 
Freedom of speech
Freedom of speechFreedom of speech
Freedom of speech
 
A project report on retail industry in global environment
A project report on retail industry in global environmentA project report on retail industry in global environment
A project report on retail industry in global environment
 
Stress
StressStress
Stress
 
unusual careers
unusual careersunusual careers
unusual careers
 
The meaning of life
The meaning of lifeThe meaning of life
The meaning of life
 
Skills To Succeed - CodersTrust Presentation at Accenture
Skills To Succeed - CodersTrust Presentation at Accenture Skills To Succeed - CodersTrust Presentation at Accenture
Skills To Succeed - CodersTrust Presentation at Accenture
 
Freedom of speech
Freedom of speechFreedom of speech
Freedom of speech
 
Purpose of life
Purpose of lifePurpose of life
Purpose of life
 
Stress management ppt
Stress management pptStress management ppt
Stress management ppt
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
 
Stress
StressStress
Stress
 
Stress Management Presentation
Stress Management PresentationStress Management Presentation
Stress Management Presentation
 

Similar to The Greatest Question Since the Meaning of Life: What is the ROI of Social Media

Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8
maypornpun
 

Similar to The Greatest Question Since the Meaning of Life: What is the ROI of Social Media (20)

www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Introduction to social media - Shahnawaz Karim
Introduction to social media - Shahnawaz KarimIntroduction to social media - Shahnawaz Karim
Introduction to social media - Shahnawaz Karim
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
Zarakolclientkeynote
ZarakolclientkeynoteZarakolclientkeynote
Zarakolclientkeynote
 
Zarakol Client Keynote
Zarakol Client KeynoteZarakol Client Keynote
Zarakol Client Keynote
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
iFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex SassiFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex Sass
 
Online / digital PR
Online / digital PROnline / digital PR
Online / digital PR
 
Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club Presentation
 
social media
social mediasocial media
social media
 
Got Clout? Social Influence for the International Executives Association Lea...
Got Clout?  Social Influence for the International Executives Association Lea...Got Clout?  Social Influence for the International Executives Association Lea...
Got Clout? Social Influence for the International Executives Association Lea...
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentation
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media Secrets
 
Wikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social WebWikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social Web
 

More from Lumension

Using SCCM 2012 r2 to Patch Linux, UNIX and Macs
Using SCCM 2012 r2 to Patch Linux, UNIX and MacsUsing SCCM 2012 r2 to Patch Linux, UNIX and Macs
Using SCCM 2012 r2 to Patch Linux, UNIX and Macs
Lumension
 
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
Lumension
 
Careto: Unmasking a New Level in APT-ware
Careto: Unmasking a New Level in APT-ware Careto: Unmasking a New Level in APT-ware
Careto: Unmasking a New Level in APT-ware
Lumension
 
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
Lumension
 
2014 Data Protection Maturity Survey: Results and Analysis
2014 Data Protection Maturity Survey: Results and Analysis2014 Data Protection Maturity Survey: Results and Analysis
2014 Data Protection Maturity Survey: Results and Analysis
Lumension
 
Windows XP is Coming to an End: How to Stay Secure Before You Migrate
Windows XP is Coming to an End: How to Stay Secure Before You MigrateWindows XP is Coming to an End: How to Stay Secure Before You Migrate
Windows XP is Coming to an End: How to Stay Secure Before You Migrate
Lumension
 
Adobe Hacked Again: What Does It Mean for You?
Adobe Hacked Again: What Does It Mean for You? Adobe Hacked Again: What Does It Mean for You?
Adobe Hacked Again: What Does It Mean for You?
Lumension
 
Real World Defense Strategies for Targeted Endpoint Threats
Real World Defense Strategies for Targeted Endpoint Threats Real World Defense Strategies for Targeted Endpoint Threats
Real World Defense Strategies for Targeted Endpoint Threats
Lumension
 
APTs: The State of Server Side Risk and Steps to Minimize Risk
APTs: The State of Server Side Risk and Steps to Minimize RiskAPTs: The State of Server Side Risk and Steps to Minimize Risk
APTs: The State of Server Side Risk and Steps to Minimize Risk
Lumension
 
2014 Ultimate Buyers Guide to Endpoint Security Solutions
2014 Ultimate Buyers Guide to Endpoint Security Solutions2014 Ultimate Buyers Guide to Endpoint Security Solutions
2014 Ultimate Buyers Guide to Endpoint Security Solutions
Lumension
 
Java Insecurity: How to Deal with the Constant Vulnerabilities
Java Insecurity: How to Deal with the Constant VulnerabilitiesJava Insecurity: How to Deal with the Constant Vulnerabilities
Java Insecurity: How to Deal with the Constant Vulnerabilities
Lumension
 

More from Lumension (20)

Using SCCM 2012 r2 to Patch Linux, UNIX and Macs
Using SCCM 2012 r2 to Patch Linux, UNIX and MacsUsing SCCM 2012 r2 to Patch Linux, UNIX and Macs
Using SCCM 2012 r2 to Patch Linux, UNIX and Macs
 
2015 Endpoint and Mobile Security Buyers Guide
2015 Endpoint and Mobile Security Buyers Guide2015 Endpoint and Mobile Security Buyers Guide
2015 Endpoint and Mobile Security Buyers Guide
 
Top 10 Things to Secure on iOS and Android to Protect Corporate Information
Top 10 Things to Secure on iOS and Android to Protect Corporate InformationTop 10 Things to Secure on iOS and Android to Protect Corporate Information
Top 10 Things to Secure on iOS and Android to Protect Corporate Information
 
2014 BYOD and Mobile Security Survey Preliminary Results
2014 BYOD and Mobile Security Survey Preliminary Results2014 BYOD and Mobile Security Survey Preliminary Results
2014 BYOD and Mobile Security Survey Preliminary Results
 
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
Using SCUP (System Center Updates Publisher) to Security Patch 3rd Party Apps...
 
Careto: Unmasking a New Level in APT-ware
Careto: Unmasking a New Level in APT-ware Careto: Unmasking a New Level in APT-ware
Careto: Unmasking a New Level in APT-ware
 
Securing Your Point of Sale Systems: Stopping Malware and Data Theft
Securing Your Point of Sale Systems: Stopping Malware and Data TheftSecuring Your Point of Sale Systems: Stopping Malware and Data Theft
Securing Your Point of Sale Systems: Stopping Malware and Data Theft
 
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
2014 Security Trends: SIEM, Endpoint Security, Data Loss, Mobile Devices and ...
 
2014 Data Protection Maturity Survey: Results and Analysis
2014 Data Protection Maturity Survey: Results and Analysis2014 Data Protection Maturity Survey: Results and Analysis
2014 Data Protection Maturity Survey: Results and Analysis
 
Greatest It Security Risks of 2014: 5th Annual State of Endpoint Risk
Greatest It Security Risks of 2014: 5th Annual State of Endpoint RiskGreatest It Security Risks of 2014: 5th Annual State of Endpoint Risk
Greatest It Security Risks of 2014: 5th Annual State of Endpoint Risk
 
Windows XP is Coming to an End: How to Stay Secure Before You Migrate
Windows XP is Coming to an End: How to Stay Secure Before You MigrateWindows XP is Coming to an End: How to Stay Secure Before You Migrate
Windows XP is Coming to an End: How to Stay Secure Before You Migrate
 
Adobe Hacked Again: What Does It Mean for You?
Adobe Hacked Again: What Does It Mean for You? Adobe Hacked Again: What Does It Mean for You?
Adobe Hacked Again: What Does It Mean for You?
 
Real World Defense Strategies for Targeted Endpoint Threats
Real World Defense Strategies for Targeted Endpoint Threats Real World Defense Strategies for Targeted Endpoint Threats
Real World Defense Strategies for Targeted Endpoint Threats
 
APTs: The State of Server Side Risk and Steps to Minimize Risk
APTs: The State of Server Side Risk and Steps to Minimize RiskAPTs: The State of Server Side Risk and Steps to Minimize Risk
APTs: The State of Server Side Risk and Steps to Minimize Risk
 
2014 Ultimate Buyers Guide to Endpoint Security Solutions
2014 Ultimate Buyers Guide to Endpoint Security Solutions2014 Ultimate Buyers Guide to Endpoint Security Solutions
2014 Ultimate Buyers Guide to Endpoint Security Solutions
 
Data Protection Rules are Changing: What Can You Do to Prepare?
Data Protection Rules are Changing: What Can You Do to Prepare?Data Protection Rules are Changing: What Can You Do to Prepare?
Data Protection Rules are Changing: What Can You Do to Prepare?
 
Java Insecurity: How to Deal with the Constant Vulnerabilities
Java Insecurity: How to Deal with the Constant VulnerabilitiesJava Insecurity: How to Deal with the Constant Vulnerabilities
Java Insecurity: How to Deal with the Constant Vulnerabilities
 
BYOD & Mobile Security: How to Respond to the Security Risks
BYOD & Mobile Security: How to Respond to the Security RisksBYOD & Mobile Security: How to Respond to the Security Risks
BYOD & Mobile Security: How to Respond to the Security Risks
 
3 Executive Strategies to Reduce Your IT Risk
3 Executive Strategies to Reduce Your IT Risk3 Executive Strategies to Reduce Your IT Risk
3 Executive Strategies to Reduce Your IT Risk
 
The Evolution of Advanced Persistent Threats_The Current Risks and Mitigation...
The Evolution of Advanced Persistent Threats_The Current Risks and Mitigation...The Evolution of Advanced Persistent Threats_The Current Risks and Mitigation...
The Evolution of Advanced Persistent Threats_The Current Risks and Mitigation...
 

Recently uploaded

Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
Wonjun Hwang
 

Recently uploaded (20)

How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 

The Greatest Question Since the Meaning of Life: What is the ROI of Social Media

Editor's Notes

  1. When we start looking at value creation versus just hard ROI we can begin to see a different context and in my view relationship start to emerge
  2. When we start looking at value creation versus just hard ROI we can begin to see a different context and in my view relationship start to emerge
  3. When we start looking at value creation versus just hard ROI we can begin to see a different context and in my view relationship start to emerge