Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
Learn what are the most important elements charities need to include in their digital fundraising strategy to raise more money online. Also case studies on how charities are using digital to prospect for bequestors/ Gifts in Wills.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
In this two hour lunch and learn seminar, Parachute Digital showed Fundraising Directors from Top Australian charities how digital should best be integrated into your overall fundraising mix.
Digital fundraising or online fundraising as many call it, is a growing area within the non-profit sector.
This workshop demystifies online marketing & fundraising strategies, showing Fundraising Directors that the same strategies that they employ offline, for prospect onboarding and donor retention and telling stories, will work online too. It's just a different execution. The strategy is often the same.
Participants were given data homework to do to learn about their donor databases and online/ offline split as well as reading from Shanelle Newton Clapham's book "Attracting Donors Online - Digital Fundraising that works".
What the workshop and presentation covers is:
• Integrating your digital data with your offline database
• Integrating digital into your story-telling
• Integrating digital into your onboarding strategy
• Integrating digital into your retention strategy
• Integrating digital into your donor journey.
Learn what are the most important elements charities need to include in their digital fundraising strategy to raise more money online. Also case studies on how charities are using digital to prospect for bequestors/ Gifts in Wills.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
In this two hour lunch and learn seminar, Parachute Digital showed Fundraising Directors from Top Australian charities how digital should best be integrated into your overall fundraising mix.
Digital fundraising or online fundraising as many call it, is a growing area within the non-profit sector.
This workshop demystifies online marketing & fundraising strategies, showing Fundraising Directors that the same strategies that they employ offline, for prospect onboarding and donor retention and telling stories, will work online too. It's just a different execution. The strategy is often the same.
Participants were given data homework to do to learn about their donor databases and online/ offline split as well as reading from Shanelle Newton Clapham's book "Attracting Donors Online - Digital Fundraising that works".
What the workshop and presentation covers is:
• Integrating your digital data with your offline database
• Integrating digital into your story-telling
• Integrating digital into your onboarding strategy
• Integrating digital into your retention strategy
• Integrating digital into your donor journey.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Amy Vanpouille Padre, Director of Digital Services
Integrating the online channel into your fundraising and communications mix is critical. Amy will cover the basics of an online program such as the components that are the foundation of any online program, how to integrate online with other direct marketing channels, how to build an email list that will stay engaged, some ways to capture data to aid in list segmentation and ask strategies, and how to seize online-only opportunities to engage your audience.
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
BBCON 2016 - Using Google Analytics as a Fundraising PowerhouseSara Hoffman
Presented at the 2016 Blackbaud Conference, Jen Boland and Sara Hoffman presented on combining Luminate Online and Google Analytics together to better track online donations and transactions. The presentation builds from Campaign Tracking into standard eCommerce, into enhanced eCommerce and Internal Promotions
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Amy Vanpouille Padre, Director of Digital Services
Integrating the online channel into your fundraising and communications mix is critical. Amy will cover the basics of an online program such as the components that are the foundation of any online program, how to integrate online with other direct marketing channels, how to build an email list that will stay engaged, some ways to capture data to aid in list segmentation and ask strategies, and how to seize online-only opportunities to engage your audience.
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
BBCON 2016 - Using Google Analytics as a Fundraising PowerhouseSara Hoffman
Presented at the 2016 Blackbaud Conference, Jen Boland and Sara Hoffman presented on combining Luminate Online and Google Analytics together to better track online donations and transactions. The presentation builds from Campaign Tracking into standard eCommerce, into enhanced eCommerce and Internal Promotions
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
GIVINGtrax for Auto Dealers - Cloud Software for Giving BackGIVINGtrax
GIVINGtrax helps auto dealers manage & share community giving, sponsorships and We Care Programs. Add GIVINGtrax to your Facebook page or company website in 5 minutes.
GIVINGtrax for Community Engagement & We Care ProgramsGIVINGtrax
GIVINGtrax helps brands manage & share community giving, sponsorships and We Care Programs. Add GIVINGtrax to your Facebook page or company website in 5 minutes.
Red Stampede User Guide: Crowdfunding-Fundraising-Ecommerce suiteHFT
A complete toolkit for you and your supporters – find and recruit new donors to your organization while raising money through your website, social networks, email, events, personal fundraising pages, money-bombs, and on-line donor contests.
The Nitty-Gritty -Technology Best Practices for Hybrid Eventsrunsignup
The nuts-and-bolts: key settings and features for managing dual options and optimizing both events. Senior Account Managers Matt Sinclair and Sean Callahan walk through the top recommendations from our team.
Multi-Channel Madness! Same Donors. Different Strategies: Bridge Conference 2014Heather Marsh
How to manage multi-channel integration for non-profit organizations presented by Cathy Grams, The Wilderness Society, Heather Marsh, ABD Direct with data support from Andrew Griffen, Integral.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
Does your nonprofit use Greater Giving's fundraising platform? Do you want to integrate company specific matching gift information into your donation pages?
Use this guide to help your organization incorporate Double the Donation's (http://doublethedonation.com) matching gift plugin into Greater Giving's platform.
Presentation slides from our April 8, 2009 webinar.
GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.
Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!
The things that determine how fundraising works in a country are more about TRUST and REGULATION and BANKING than they are about culture, language or country.
See how fundraising differs across countries and cultures, and how it is still the same.
Shanelle Newton Clapham is a #digitalfundraising expert from Australia and she's talking about how Australia is a multi-cultural country and we need more diversity in our fundraising communications, segmentation and personalisation.
Learn how to track your digital fundraising campaign conversions back to the source. What that means is the unique ad that delivered the lead or donation, and the target audience as well as the digital channel
PURLS are personalised URLs that you can create to personalise the landing page or donation page experience for your donors.
That means variable text, firstname personalisation, pre-filling forms and dollar amounts.
It's about making it EASY for your donor to give.
During the corona virus pandemic, many charities have received an influx of calls from donors requesting to cancel their monthly donation - because that's the only way it can be done. Charities are offering donors the option to PAUSE or DOWNGRADE their donation as a first option, in an effort to retain donors. But should non-profit organisations give their donors the option to pause or cancel their donation from the website, without having to call?
In this presentation, Parachute Digital have mocked up 2 different ways this could work for your donors.
See Content & Organic Search case studies from 6 Australian charities that show how organisations benefit from investment in content and search for fundraising and campaigning. Specific examples show higher conversion rates and average donation amounts from people who visit from Google.
People that come from content and organic search (Google) also have higher engagement with content (longer time on site, view more pages) and they do convert to sign their name to petitions, download PDFs and sign up for newsletters.
Case studies from ASRC, WWF-Australia, MS Research Australia, Peter Mac Foundation, Fred Hollows and Cure Brain Cancer Foundation.
Finding the perfect donor match for your charity is hard, even with all the best online targeting. So when you do find a donor who cares about your organisation and cause, you need to onboard them with a digital donor journey to make them feel loved and special.
You already know all the challenges Schools and Universities face when trying to engage their Parents & Alumni in giving.
In this session Shanelle will show you how to use digital channels to tackle the challenges:
Find your alumni (build your donor database - what digital channels to use)
Create active Alumni that ask you how they can be involved (opt in to receive communications)
Connect parents to something bigger than their family (be part of a tribe/ community)
Get Parents to actually want to give and contribute more (increase number of gifts & lifetime value)
Give them an easy way to give (website donation pages, SMS and more).
Email marketing has been the cornerstone of most online marketing and digital fundraising campaigns for the last 15 years. But email response rates are in decline.
Here are 3 clear tactics that you can employ to improve your results from email.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
In this presentation, two Australian Non-Profit Fundraising industry leaders, Shanelle Newton Clapham of Parachute Digital and Ashley Rose of MonDial Fundraising, talk about how charities can get the most out of the using Digital Leads they generate for Regular Giving Donor Acquisition via Telefundraising.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Presentation for our Delicious Digital Breakfast seminar about Writing Webpages That Convert. Learn more about SEO, webpage structure and landingpages.
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Mobile is already a game changer for banking and travel and in the charity sector it must become more important. If organisations want to claim they are donor centric, then they must behave as their donors do.
In this presentation Shanelle Newton Clapham from Parachute Digital gives ideas, inspiration and case studies for how non-profit organisations can Make the Most of Mobile in their marketing and fundraising.
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
Parachute Digital is all about helping non-profit organisations make more money online by giving their supporters a better experience.
In this email marketing presentation Shanelle Newton Clapham shares very specific tactics to get people to open emails, to click on emails and how to motivate them to donate to charities and not-for-profit organisations.
This is a very specific guide that will help you improve your email marketing.
More from Shanelle Clapham Digital Fundraising (20)
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Raise more Money Online with Australian Digital Fundraising Platforms
1. Raise more money online
> How to leverage your digital
fundraising platform for better
results
Tania Ahmed
Marcos Sastre
Shanelle Newton Clapham
2. Learn how to leverage your
digital fundraising platform to:
Stand out from the other orgs
Improve your conversion rate %
Increase your fundraising income $.
7. Appealing to the public for
a capitol campaign
Easy giving process + PR + Social Proof
= Success
8. Donation Pages
PayPal as a payment option
PURLs + Personalisation
Social Proof +
Customisation of platforms
Crowdfunding
9. Make giving easier – add PayPal
1. Make online giving faster and simpler,
especially with mobile devices
2. Speeds up the donation process
3. PayPal is an option provided on
the Raisley platform
for single cash gifts.
11. Add PayPal to your donation
pages
Tested PayPal
payment option for
tax appeal in 2019
12. The Result
24% of online donations were
made through PayPal
Supporters can quickly and
safely donate using mobile
Expanded payment options
for existing and new supporters.
13. Does my platform offer
PayPal?
Features
PayPal ✅ ⚙️ ✅ ✅
⚙️ =
Possible, but it requires
Customisation
14.
15. Personalisation gets better results
PURLs = Personalised URLs
By using PURLs, charities can see their donation page
conversion rates triple.
It’s a fundraising fundamental to
personalise the donor experience:
• Firstname Personalisation
• Variable text for each donor segment
to acknowledge their giving history/
type/ lived experience
• Personalised donation ask amounts
• Pre-fill the donation form
16. How to Personalise your donation page
PURLs = parameter or query string added to your
website donation page URL
19. Personalised ask arrays for each
donor via email & into Donation
page
Personalise
d
ask
amounts
20. PURLs increase
ave. gift $ and donation
conversion rate %
Personalise
anywhere on the
donation page
via email and SMS
Resulting in an increase in
average gift and
conversions.
21. Test & Segment:
Dollar handles by donor group
Segment A: 4 x dollar amounts starting at $69
Segment B: 3 x dollar amounts starting at $99 (removed $69)
$170 ave. gift >>
<< $85 ave. gift
A
B
22. The impact of using PURLs
and personalised asks
Donation conversion rate unbelievable 70% for FoodBank
Conversion rate doubled for MSRA
Average gift doubled when removing lowest dollar amount
Income was 10X higher went asks were personalized.
23. Features
PURLs (personalisation + ask
amounts + pre-filled forms)
⚙️ ✅ ✅ ⚙️
Conditional content based on
URL parameter
⚙️ ✅ ✅ ✅
⚙️ =
Possible, but it requires
Customisation
Does my platform offer
PURL?
25. Social Proof to build trust
Phenomenon where other people’s actions and opinions
influence someone else
87% of consumers read online reviews*, which
indicates that the behavior of others matters when
making decisions online
that involve spending,
like donating.
*https://www.brightlocal.com/research/local-consumer-review-survey/
26. Live Donation Stream
Other people’s
experience with the
organisation
Reinforce the visual cues
for matched donations
Proof that other
people are doing it
27. Features
Show Comments/ message
stream from donors
✅ ✅ ✅ ✅
Live donation ticker/ stream ✅ ✅ ✅ ✅
⚙️ =
Possible, but it requires
Customisation
Does my platform offer
Donations Stream &
donors' comments?
31. The impact of customising
your donation experience
Show the need and the impact with an image gallery
Starship raised $250k in 2 weeks with dollar matching
Make your donors feel part of a tribe with
Live donation ticker
Donor message stream
Create a sense of urgency with
Counters & tallies (more than a progress bar)
Pledges and rewards.
32. Features
Fundraising progress bar ✅ ✅ ✅ ✅
Image gallery ⚙️ ✅ ❌ ✅
Video on landing page ✅ ✅ ✅ ✅
Show Comments/ message
stream from donors
✅ ✅ ✅ ✅
Live donation ticker/ stream ✅ ✅ ✅ ✅
⚙️ =
Possible, but it requires
Customisation
Does my platform allow these
donation page features?
34. Friend get Friend
People who do an activity, event or challenge with a friend,
or in a group, participate at higher volumes and fundraise
more.
The “Friend get Friend” functionality is built into the
Funraisin platform – and is used to great effect by
36. The impact of the
‘Friend get Friend’ feature
2/3 of K’s for R U OK? registrations were organic via
the “invite friends” feature
9,000 extra people signed up to the May50K 2020
via the “add a friend” feature
37. Fundraiser QR codes
integrate online with offline
• Personalised dashboard with
stages of impact
• Download Unique QR poster for
every fundraiser.
38. Features
Friend get Friend sign up for
P2P
⚙️ ✅ ⚙️ ⚙️
⚙️ =
Possible, but it requires
Customisation
Does my platform offer
‘Friend get Friend’?
40. Lead Generation
A LOT of organisations are running 2-step lead generation
campaigns
How and Where to capture the data are big ticket items
Having data in fewer systems, is better.
43. The impact of having a
‘Lead Gen’ feature
VERY quick to concept and get live
Low cost to implement
Data flows via BAU process to CRM
Few platforms in the ‘ecosystem’.
44. Features
Ability to use for lead
generation
✅ ⚙️* ❌ ✅
⚙️ =
Possible, but it requires
Customisation
Does my platform offer
‘Lead Generation’?
* Funraisin do have a lead gen page template, but it does not allow the level of
content and customisation that many orgs will want and need.
46. Now you know how to leverage
your digital fundraising platform to:
Stand out from the other orgs (Cool Stuff)
Improve your (donation) conversion rate %
Increase your fundraising income $.
47. Features
PayPal ✅ ⚙️ ✅ ✅
PURLs (personalisation + ask
amounts + pre-filled forms)
⚙️ ✅ ✅ ⚙️
Conditional content based on
URL parameter
⚙️ ✅ ✅ ✅
Friend get Friend sign up for
P2P
⚙️ ✅ ❌ ⚙️
Show Comments/ message
stream from donors
✅ ✅ ✅ ✅
Live donation ticker/ stream ✅ ✅ ✅ ✅
Fundraising progress bar ✅ ✅ ✅ ✅
Ability to use for lead
generation
✅ ⚙️ ❌ ✅
Image gallery ⚙️ ⚙️ ❌ ✅
SMS within system ⚙️ ⚙️ ✅ ⚙️
Video on landing page ✅ ✅ ✅ ✅
Custom Components ⚙️ ⚙️ ❌ ⚙️
Platform Features Overview
⚙️ =
Possible, but it requires
Customisation
55. Virtual gifts shown
in real time
Supporters choose to
‘Give a Gift’ or ‘Create a Tree’
- ‘Give a Gift’ enables the donor
to choose a bauble or present for
the tree
- ‘Create a Tree’ creates a P2P
fundraising page with their own
tree to decorate with donations.
60. Peer 2 Peer events
Gamification badges
Choose your own adventure
Quiz
Value exchange
61. Hero the IMPACT of the
funds raised – for the
Fundraiser & their
donors.
Shifting the focus from
amount raised, to the
impact – saw the ave. gift
increase.
Showcase the impact
62. Participants walk 24 miles
over 12 days of Christmas.
Entrants choose from 3
levels of difficulty.
Each 2 miles logged triggers
a new ‘mission’ to solve.
The fundraisers’ profile page
had a unique virtual medal
and confetti to celebrate the
end.
Choose your
own P2P adventure
63. Gamification Badges
Personalised event participation
medal for each fundraiser,
pulling their their individual stats,
tier, motivational messages from
donors & more.
64. Logged in users can take a tour of their fundraising
dashboard that prompts them to complete keys tasks.
P2P
Fundraisers
’Wizard
66. Engaging donors
Imagine if you were able to capture a lead, nurture that prospective
donor and ask them to give all in the same platform?
The more touch-points your supporter engages with, the higher the
likelihood they will convert to a donor.
By creating ‘engagement objects’, your user can CLICK, ENGAGE
and be scored for prioritizing them for an ask.
69. The impact of having
‘Engagement Objects’?
Give your donors something to DO at each touch-point.
RG Donors who are kept active on a nurture journey
retain at 83% at 3 months, instead of 65-70% without.
Provide a second ask/ opportunity to capture data for
personalisation and segmentation
Score their engagement and propensity to give.
70. Features
Custom Components ✅ ✅ ❌ ✅
⚙️ =
Possible, but it requires
Customisation
Does my platform offer
custom components to create
‘Engagement Objects’?