https://bloomerang.co/resources/webinars/ Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.

1. ‘Best Of’ Digital
Fundraising Examples:
45 Slides In 45 minutes
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Before we get started »

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https://bloomerang.co/demo/video

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Our guest presenter »
Rachel Clemens
@rachelclemens
• Chief Marketing Officer,
Mighty Citizen
• 11 years experience running her
own strategic communications
firm, working with orgs like
United Way, Habitat for Humanity,
The University of Texas
• Frequent speaker at local and
national conferences and events.

5. “Best of” Digital
Fundraising Examples
BLOOMERANG

6. Rachel Clemens
Chief Marketing Officer
Mighty Citizen
▪ Fundraising Communications
▪ Branding
▪ Websites & Technology
▪ Data & Analytics

8. By the End, You’ll Know:
▪ How to use creativity and interactivity to engage
donors and supporters
▪ What makes these examples successful
▪ Takeaways to share with your team to create real
change at your organization

9. Why This Matters

10. Poll
What percentage of your
donations are received online?
a. Less than 10%
b. 10% – 25%
c. 25% or more

11. Percentage of Total Fundraising
from Online Giving
(via Blackbaud’s Charitable Giving Report)

12. Percentage of Online Donations
Made From a Mobile Device
(via Blackbaud’s Charitable Giving Report)

13. United Way for
Greater Austin
$15M budget

14. Goal
Let local donors know the money they give in Austin
stays in Austin.

15. It started with a concept

16. Can be used for a variety of messages

17. Online advertising and emails

18. Social media

19. Extended social media graphics

21. The campaign encouraged donors and supporters to participate

22. And extended to events and thank you notes

23. Targeted impressionsIncrease in people talking about
UWATX on Facebook
Increase in employee
giving campaign
Increase in online donations
+1200% +10%
+600% 4M
The Results

24. Takeaways
▪ Invite others in to participate in your brand/campaign
▪ The best campaigns make donors feel powerful/special
▪ Creativity goes a long way

25. Literacy First
$3M budget

26. Goal
Diversify income by increasing the number of
individual donors to the organization.

28. Email communications for 4 weeks before giving day

29. Social outreach during the event

30. Board materials

31. Day-in-life videos brought the mission home

32. Thank yous all over the place!

33. Thank you videos

34. Thank yous on social and in voicemail

35. New donors
Of campaign revenue raised by
one board member
Increase in online donations
over last year
+50% 20%
50%
The Results

36. Takeaways
▪ Tap into your board’s fundraising potential by giving
them the assets they need to fundraise on your behalf
▪ Video does not have to cost a lot of money
▪ Thank and thank and thank again

37. Poll
Is your organization using
Snapchat as part of your
fundraising efforts?
a. Yes
b. No

38. World Wildlife Fund
$280M budget

39. Goal
Raise awareness among young audiences and increase
donations for endangered animals.

41. Matching the platform to the audience

42. Using Snapchat’s unique qualities

43. Extending to other social platforms

44. News headlines about the
campaign ran in 6 languages
Time it took to reach the WWF
fundraising goal for the month
Twitter users that saw it in one week,
reaching 50% of all active Twitter users
Twitter users that posted
it in one week’s time
40,000 120M
3 days 6
The Results

45. Takeaways
▪ You can run a very specific campaign for a very specific
audience and see great success from it
▪ Match your platform to your audience
▪ Use your medium to help convey the message

46. Habitat for Humanity
Greater San Francisco
$18M budget

47. Goal
Have an authentic conversation.
Fill a fundraising gap.

49. Launched using social, web, and email

50. Email and digital should mirror one another in image and message

51. Drive traffic to your website so you can track results

52. Focused on 7 Weeks of Action
1. Intro email – with social media shares
2. Local advocacy – taking a stand for our neighbors
3. Acts of kindness – connecting through kind gestures
4. Emergency preparedness – protecting our neighbors
5. Environmental awareness – preserving our beautiful communities
6. Celebrating diversity – learning about our neighbors and their
perspectives
7. Summary email – with donation ask and invitation to share what
they love most about their neighborhood

53. Open rateVolunteers participated
New donorsRaised above goal
50% 38%
42% 29.63%
The Results

54. Takeaways
▪ Have actionable items besides giving
▪ Engage new donor bases: volunteers
▪ Don’t be afraid to try out new language

55. Poll
Have you taken a risk / been
bold with your fundraising
communications?
a. Yes
b. No

56. Animal Protective
Association of Missouri
$2M budget

57. Goal
Increase senior dog adoptions.

58. Launched with an an adult happy hour

59. Shared on social far and wide

60. Shared on social far and wide

62. Posters for sale

63. T-shirts for sale

64. Post engagement on FacebookIncrease in Facebook page followers
Reach on Facebook in 10 daysSocial shares in 10 days
30K 500,000
+254% +84%
The Results

65. Takeaways
▪ Don’t be afraid to be bold and take risks
▪ Creativity goes a long way
▪ Content is what makes people care
▪ You might get overwhelmed!

66. Recap
▪ Speak to your audiences in their voice
▪ Be creative
▪ Help others fundraise for you
▪ Be ready to go when a crisis arises
▪ Thank and thank again
▪ A little risk-taking can go a long way

67. Questions?
Get the Slides:
mightycitizen.com/bloomerang
Bonus tools and templates including:
● Marketing Campaign Strategy Template
● Fundraising Campaign Metrics Template
mightycitizen.com/tools

68. Thank You!
Rachel Clemens, CMO
rclemens@mightycitizen.com

69. https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides

70. Upcoming free webinars »
5/17, 1pm eastern
How to Attract, Cultivate, and Wow Corporate Sponsors
Joanna Hogan
https://bloomerang.co/resources/webinars