Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
Learn what are the most important elements charities need to include in their digital fundraising strategy to raise more money online. Also case studies on how charities are using digital to prospect for bequestors/ Gifts in Wills.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Recording: http://www.youtube.com/watch?v=TaE2pBrjXzg
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
CanadaHelps is offering a FREE webinar!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
Learn what are the most important elements charities need to include in their digital fundraising strategy to raise more money online. Also case studies on how charities are using digital to prospect for bequestors/ Gifts in Wills.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Recording: http://www.youtube.com/watch?v=TaE2pBrjXzg
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
CanadaHelps is offering a FREE webinar!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Presentation slides from our February 11, 2009 webinar.
Now that your charity has signed up with CanadaHelps, check out this slideshow on how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Kimbia: Sustaining Giving Made Easy With TechnologyKimbia, Inc
Our fundraising experts Miriam Kagan and Taylor Shanklin will walk you through the different features that will keep sustainers happy such as: Ask arrays and donation forms, Simple pay option for prior one-time donors, Automated data capture and pre-filled information, Payment types (ACH, CC, checks)
2010 Visit Indiana Leaf Cam/Foursquare Case Study presented at the 2010 Visit Indiana New Media Workshop on Nov. 17, 2010 by Troy Burk (Right On Interactive) and Jeremy Williams (Indiana Office of Tourism Development)
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Presentation slides from our February 11, 2009 webinar.
Now that your charity has signed up with CanadaHelps, check out this slideshow on how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Kimbia: Sustaining Giving Made Easy With TechnologyKimbia, Inc
Our fundraising experts Miriam Kagan and Taylor Shanklin will walk you through the different features that will keep sustainers happy such as: Ask arrays and donation forms, Simple pay option for prior one-time donors, Automated data capture and pre-filled information, Payment types (ACH, CC, checks)
2010 Visit Indiana Leaf Cam/Foursquare Case Study presented at the 2010 Visit Indiana New Media Workshop on Nov. 17, 2010 by Troy Burk (Right On Interactive) and Jeremy Williams (Indiana Office of Tourism Development)
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
B2B B2C Marketing Strategies That Work for BothSilverpop
The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Presentation slides from our April 8, 2009 webinar.
GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.
Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
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How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
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-Case studies examples
3 ways to diversify your online fundraising in 2014FirstGiving
Don’t put all your eggs in one basket! Learn to diversify your online fundraising.
Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.
Perry and Dan will discuss:
- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising
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Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Yea...FirstGiving
Join Jeremy Haselwood as he presents Survivor: Fundraising Mountain. The digital fundraising landscape is riddled with traps, wild animals, and random elements. This webinar will explore digital strategies, tactics, and tips to survive year-end giving. Make it through the important holiday season and set your organization up for fundraising success into the next year.
Come January 1, will your strategy get you voted off Fundraising Mountain? In other words, will donors give to another organizations instead of yours? Don't let that happen. Find out how your organization can acquire and cultivate more passionate donors and finish this year strong.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
New to FirstGiving or just need a refresher? Join us for an overview of your premium nonprofit account so that you can make the most of your fundraising. We’ll cover:
- Customizing your nonprofit start page
- Creating an event
- Viewing and managing your reports
...and much more!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.FirstGiving
It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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Ethnobotany and Ethnopharmacology:
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3. Fundraising solutions
Peer-to-Peer Donor
Fundraising Pages Analytics and
Online Donations and Event Market
Registrations Research
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
4. Key
Takeaways
to
increase
income
• Integrating
an
online
fundraising
platform
&
recognition
gift
program
for
maximum
income
• Impact
of
Income
Triggered
Email
Campaigns
(ITEC)
on
income
• Impact
of
gift
program
on
income
• Learn
how
other
organizations
have
succeeded
with
similar
integration
5. What
does
Turnkey
do?
• Recognition gift programs to increase
fundraising
• Marketing campaigns about the
recognition gift programs deployed
both inside and outside of Blackbaud
6. CLIENTS
Include
• Alzheimer s Association
• American Cancer Society
• American Lung Association
• Autism Speaks
• Hydrocephalus Association
• Melanoma Research Foundation
• National Psoriasis Foundation
• One Home Many Hopes
• Special Olympics
• Susan G. Komen
8. Best
prac#ces
to
produce
results
• Online fundraising platform
• Pre event marketing
• Ongoing, personal communication
• Timely fulfillment of the promise
• Evaluate and adjust
9. Data
is
the
fuel
ITEC
Recruitment
and
Data
Cer*ficates
Reten*on
Collec*on
Analysis
10. Participant Experience
Register
• Via event online platform to collect data
Fundraise
• Receive encouraging ITEC managed by Turnkey
EVENT DAY
Redeem Gift
• Receive coded certificate (email/postal) managed
by Turnkey
Receive Gift
• Delivered by Turnkey with thank you insert
11. #1 Key Component
1. Robust communications and marketing
2. Personalized, direct delivery
certificates
3. Branded product and timely fulfillment
4. Evaluate and adjust annually
12. Marke#ng
a
recogni#on
program
• Posters
• Fliers
• Sample kits
• Word of mouth
• Social media
• Email marketing directly to
fundraisers
13. Income
Triggered
Email
Campaign
• ITEC = Most important element
• Direct to participant communication = key
• Timed and personal
• We dangle the carrot to motivate
• Opt out rates = practically zero
• Turnkey managed or within online platform
14. ITEC Open Rate Example
• 1,810 emails sent on 5/14/10
• 63% of all recipients opened email
• 85% clicked a link
• 0.34% (6) unsubscribed
15. ITEC
Impact
on
Fundraisers:
Special
Olympics
–
Virginia
Polar
Plunge
• Online participants only
• Control group did not receive ITEC
• Test group received ITEC
• 6 week, pre-event campaign
16. $100,000
$80,000 21% more
money
$60,000
from ITEC
$40,000
group!
$20,000 Group
1
( control)
Group
2
(test)
$0
Money
Raised
17. ITEC Impact on Donations
Special Olympics – Iowa Over the Edge
• Online participants only
• Reviewed donation activity
• Reviewed donation dollars
• 14 total ITEC messages
20. #2 Key Component
1. Robust communications and marketing
2. Personalized, direct delivery
certificates
3. Branded product and timely fulfillment
4. Evaluate and adjust annually
21. Personalized,
Direct Delivery Certificates
• Data submitted in electronic format
• Personalized to participant
• Certificates via email or postal
• Multiple attempts to deliver(3)
22. Higher redemption rates
Certificate
Division Delivery % Redeemed Likelihood of Delivery
OH EMAIL 37% High
CA EMAIL 38% High
GW EMAIL 40% High
OH Postal 41% High
CA Postal 41% High
GW Postal 34% High
OH Non-Personalized 2% Low
CA Non-Personalized 3% Low
GW Non-Personalized 7% Low
23. Measurable ROI
NON- REDEEMER
Redeemers REDEEMER Average gift
Average Average investment REDEEMER
Division Fundraising Fundraising (6%) ROI
CA10 $610 $844 $51 358%
GW10 $832 $1,162 $70 371%
OH10 $908 $1,065 $64 145%
24. #3 Key Component
1. Robust communications and marketing
2. Personalized, direct delivery
certificates
3. Branded product and timely fulfillment
4. Evaluate and adjust annually
25. Gifts
Branded – Limited - Restricted
• Trophy value
– Logo ties to emotion
– Limited choice defines meaning
– Restricted availability increases value
• Recruitment and event growth
• Appropriate
26. Timely Fulfillment
• Certificate distribution within 1 week
• Stocked gifts ship within 10 days
• Manage participant customer service
• Reputable carrier
27. ITEC and Branded Gifts =
Higher Income & New Fundraisers?
Susan G. Komen - Kansas City
¡ Online fundraising participants only
¡ Gift earning participants only
¡ Two (2) year comparison
28. Fundraisers & Income increased!
234% Increase in 103% Increase in
Fundraisers Fundraiser Income
29. Redeemers
raise
more
Avg
Dollars
per
Fundraiser
$1,200
$1,000
$982
$800
$600
Avg
Dollars
per
Fundraiser
$400
$200
$253
$0
Redeemers Non-‐Redeemers
30. #4 Key Component
1. Robust communications and marketing
2. Personalized, direct delivery
certificates
3. Branded product and timely fulfillment
4. Evaluate and adjust annually
31. How’s
it
possible
• Data
collection
• Online
fundraising
platform
• Personalized,
coded
certificates
• Certificate
delivery
direct
to
participant
32. Top
10
things
you
can
do
to
make
your
incen#ve
program
produce
measurable
ROI
1. Use your recognition program as a recruitment tool.
2. Push all registrants onto Blackbaud, for communications channel.
3. Communicate using the fundraiser s name, and info about them.
4. Learn and use all features your org owns in BB to communicate.
5. Drink this Kool-Aid – high fundraisers want recognition gifts
regardless of how they answered the survey question.
6. Recognize early and often to impact fundraising behavior. Avoid your
program morphing into a thank you gift.
7. Consider recognizing at individual, team and team captain levels.
8. Select recognition gifts branded to your organization.
9. Use data comparing fundraiser redemption behavior to fundraising
income of each individual to develop ROI measure.
10. Use email drop calendar and donor activity to analyze campaign.
34. Connect with FirstGiving in our social spaces
Facebook: facebook.com/firstgiving
Twitter: twitter.com/firstgiving
FirstGiving Insights blog:
http://insights.firstgiving.com
Online Fundraising blog:
http://blog.firstgiving.com
35. Thank you!
Interested in learning more about FirstGiving?
Contact:
Amber Williams
Online Fundraising Consultant
Email: Amber.Williams@firstgiving.com
Telephone: 617-542-5123