Digital fundraising is an excellent support channel for nonprofit organizations. There are three digital fundraising fundamentals: strong calls to action, optimized website donation pages, and search engine optimization. Nonprofits should test different digital fundraising tactics like email appeal content, donation page layouts, and language in calls to action. Testing can help nonprofits improve key metrics like conversion rates and donations. Facebook advertising showed promise for generating leads for gifts in wills through videos, with older donors responding well through mobile formats.
Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Amy Vanpouille Padre, Director of Digital Services
Integrating the online channel into your fundraising and communications mix is critical. Amy will cover the basics of an online program such as the components that are the foundation of any online program, how to integrate online with other direct marketing channels, how to build an email list that will stay engaged, some ways to capture data to aid in list segmentation and ask strategies, and how to seize online-only opportunities to engage your audience.
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Amy Vanpouille Padre, Director of Digital Services
Integrating the online channel into your fundraising and communications mix is critical. Amy will cover the basics of an online program such as the components that are the foundation of any online program, how to integrate online with other direct marketing channels, how to build an email list that will stay engaged, some ways to capture data to aid in list segmentation and ask strategies, and how to seize online-only opportunities to engage your audience.
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Holiday Fundraising Tips for Your Search and Display Advertising! RedEngine Digital
Download our presentation from the Engaging Networks conference where we shared tips and strategies for developing strategic and high-response search advertising and integrated display campaigns. Also learn more about the Google Grants program and how you can take advantage of it for your org!
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Holiday Fundraising Tips for Your Search and Display Advertising! RedEngine Digital
Download our presentation from the Engaging Networks conference where we shared tips and strategies for developing strategic and high-response search advertising and integrated display campaigns. Also learn more about the Google Grants program and how you can take advantage of it for your org!
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
Direct marketing case studies that revealed “Gold nugget” learnings for bette...Fiona McPhee
In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs.
If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you.
Don’t waste time and money by trying to communicate to those who have shown little or no affinity to your cause.
Our webinar will examine how to look at your constituents through the filter of your database, thus providing a better understanding of who they are and what they are interested in.
Know your audience…manage your data. Successful fundraising strategies depend upon it!
Jump Start Your Direct Mail (and Annual Fund Program)… NOW!4Good.org
Strategies to inject new life into your annual appeal. By planning, you'll know what your desired result is, by setting a goal and taking steps to attain it and talking to your audience the “right” way.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Life is Never Random … How to Make the Most of Your Data StrategyMerkle
Presentation from this year's Bridge Conference that covers how nonprofit marketers can make the most of their data strategy to drive donor acquisitions.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
The things that determine how fundraising works in a country are more about TRUST and REGULATION and BANKING than they are about culture, language or country.
See how fundraising differs across countries and cultures, and how it is still the same.
Shanelle Newton Clapham is a #digitalfundraising expert from Australia and she's talking about how Australia is a multi-cultural country and we need more diversity in our fundraising communications, segmentation and personalisation.
Learn how to track your digital fundraising campaign conversions back to the source. What that means is the unique ad that delivered the lead or donation, and the target audience as well as the digital channel
PURLS are personalised URLs that you can create to personalise the landing page or donation page experience for your donors.
That means variable text, firstname personalisation, pre-filling forms and dollar amounts.
It's about making it EASY for your donor to give.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
During the corona virus pandemic, many charities have received an influx of calls from donors requesting to cancel their monthly donation - because that's the only way it can be done. Charities are offering donors the option to PAUSE or DOWNGRADE their donation as a first option, in an effort to retain donors. But should non-profit organisations give their donors the option to pause or cancel their donation from the website, without having to call?
In this presentation, Parachute Digital have mocked up 2 different ways this could work for your donors.
See Content & Organic Search case studies from 6 Australian charities that show how organisations benefit from investment in content and search for fundraising and campaigning. Specific examples show higher conversion rates and average donation amounts from people who visit from Google.
People that come from content and organic search (Google) also have higher engagement with content (longer time on site, view more pages) and they do convert to sign their name to petitions, download PDFs and sign up for newsletters.
Case studies from ASRC, WWF-Australia, MS Research Australia, Peter Mac Foundation, Fred Hollows and Cure Brain Cancer Foundation.
Finding the perfect donor match for your charity is hard, even with all the best online targeting. So when you do find a donor who cares about your organisation and cause, you need to onboard them with a digital donor journey to make them feel loved and special.
You already know all the challenges Schools and Universities face when trying to engage their Parents & Alumni in giving.
In this session Shanelle will show you how to use digital channels to tackle the challenges:
Find your alumni (build your donor database - what digital channels to use)
Create active Alumni that ask you how they can be involved (opt in to receive communications)
Connect parents to something bigger than their family (be part of a tribe/ community)
Get Parents to actually want to give and contribute more (increase number of gifts & lifetime value)
Give them an easy way to give (website donation pages, SMS and more).
Email marketing has been the cornerstone of most online marketing and digital fundraising campaigns for the last 15 years. But email response rates are in decline.
Here are 3 clear tactics that you can employ to improve your results from email.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
In this presentation, two Australian Non-Profit Fundraising industry leaders, Shanelle Newton Clapham of Parachute Digital and Ashley Rose of MonDial Fundraising, talk about how charities can get the most out of the using Digital Leads they generate for Regular Giving Donor Acquisition via Telefundraising.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Presentation for our Delicious Digital Breakfast seminar about Writing Webpages That Convert. Learn more about SEO, webpage structure and landingpages.
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Mobile is already a game changer for banking and travel and in the charity sector it must become more important. If organisations want to claim they are donor centric, then they must behave as their donors do.
In this presentation Shanelle Newton Clapham from Parachute Digital gives ideas, inspiration and case studies for how non-profit organisations can Make the Most of Mobile in their marketing and fundraising.
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
More from Shanelle Clapham Digital Fundraising (20)
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
13. Speed is key
Easy is just as important as
fast
Keep form fields to a minimum
Suggest how much to donate (dollar handles)
Give your donors payment options
LOVE your donors and design the experience for THEM (not the org)
14. How to get more web donations?
Keep the form simple
Make it fast
Tell your organisation’s mission and provide the
solution on the donation page
Use visuals to tell your story
Make it secure
Say Thank You well
Build a relationship with your donor
20. Search is the best digital INCOME
channel for all of these orgs (+
more)
1. Search
1. Organic
2. Paid
2. Email
3. SMS
4. Social
Search is
#1 for income
#1 for ROI
#1 for volume
#1 for average gift
21. Spend as much budget in
search as you can – then
delegate to other channels
Organic
Rank #1
#2
#3
#4
#5
#6
#7
Paid #1
#2
#3
#4
24. What you need to do
1. Keyword research
1. Searches by volume (per month)
2. Competition for a search ‘term’
3. Strategy – what you can rank for organically and what you
need to use Paid search for
2. Optimise your website for your “key” words
3. Audit/ Restructure or Set up Google Grant
(if you don’t have it - for brand + ‘owned’ terms)
4. Audit/ Restructure or Set up a PAID Google ads account
5. Assign budget and resource to manage it
6. Set KPIs and actually report on it and look at ROI.
Search is a long game! But worthwhile.
26. Send eDMs to your donors
Researcher:
23.6% Open rate
Only 2% CTR
But 22% CVR
134 donations
31% of total income
Researcher:
19.5% Open
5.5% CTR
33 donations
Amber:
19% Open
2.5% CTR
7 donations
Husband: 19% Open
2.75% CTR
8.9% CVR on send 1
16.5% CVR on resend
58 donations
29. eAppeal Test Strategy
Christmas Appeal Test Plan
2020 Xmas
Appeal
TEST GOALS
Supporters feel positive about the communication
Inform Better Donor Segments for future appeals
More people engaging with the content
More people Clicking to the Donation Page
Increase Donation CVR%
More Donations
30. eAppeal – Test Plan x 6
Test early (first 2 emails) and apply winners
Metrics Context Assumptions & Instructions
Tests A B Winning Objective Hypothesis Outcome/ Results Notes
1 Theme Emotional Case Study
MS Research
(Science focus)
Donations/ Conversion Rate
Click through rate of Emails
Longer term MS Research donors and supporters have a closer connection
to MS as a disease and are more motivated by the research progress than
emotional case studies
Personalise content and ASK by donor
segment
a eDM1 - THANK YOU from Person From Researcher Open & Click through rate Test segment preference assumptions
Score response by segment to inform future
content
b Donations/ CVR %
People will give off a thank you message - but at a lower rate.
More people will click through with a soft ask (hyperlink only, no mention of
giving) than with "donate" button CTA
Insight into behaviour
c1
Funraisin Donation Page
(CARDS Layout)
from Person From Researcher Donations/ CVR %
Longer term MS Research donors and supporters have a closer connection to
MS as a disease and are more motivated by the research progress than
emotional case studies
Personalise LP and ASK by donor segment
c2 50/ 50 Layout Cards Layout Donations/ CVR % See below Test 2/ eDM2 Score response by segment to inform future LP
d
eDM2 - YOUR/ DONOR
IMPACT
from Person From Researcher Donations/ CVR % Personalise content and ASK by donor segment
2 Donation page Layout 50/ 50 Layout Cards Layout Donations/ CVR %
eDM2 - YOUR/ DONOR IMPACT from Person From Researcher Donations/ CVR %
3 Suggested ASKs No $ amount Personalised $ Asks
Donations/ Conversion Rate
Click through rate of Emails
Based on previous testing with other organisations, making a generic ASK
TO DONATE without a suggested amount, generated higher ave gifts than
when suggesting the gift array amounts based on their last gift
Score response by segment to inform future
email + LP tactics & personalisation
eDM3 - URGENT Research
timeline
4 Tone & Imagery LACK IMPACT Donations/ CVR %
Less "Happy" imagery and tone that shows the LACK of funding/ the
PROBLEM will perform better for Donations and income
eDM4 - We Need YOU Email Click through rate
Less "Happy" imagery and tone that shows the LACK of funding/ the
PROBLEM will perform better for Email click rates, as well as Donations and
income
5 # of emails sent
5 + resends
to unopens
3 - resend only
on key emails
Likelihood to donate improves
Insight into behaviour. Set future fundraising
approach & "rules"
P2P
MSRA Donors
RGs
GIW
Newsletter
Researchers
Channel
TEST
6 SMS Donations/ CVR %
A "conversational SMS" approach will deliver more donations than the
standard broadcast send approach
Validate the opportunity the SMS channel
offers to fundraising
SMS has performed poorly in the last 2 appeal tests. By trying a new tactic we want
to see if it’s a reluctance in the channel, or the approach?
Campaign Monitor Segments Why? These segmentswill get ALL communications
MSRA Christmas Appeal Test Plan
Tactic
Tactic
Insight into behaviour. Set future fundraising
approach & "rules"
2020 Xmas Appeal
TEST GOALS
Element
Very SOFT ask
The 50/ 50 Large image layout will work better for an emotional case study
The CARDS layout with more copy will work better for a research focused
audience
Supporters feel positive about the communication
Inform Better Donor Segments for future appeals
More people engaging with the content
More people Clicking to the Donation Page
Increase Donation CVR%
More Donations
MS Research - Christmas Appeal 2020
- Overall test is to understand donor segment preferences for type of content.
- Test approach by segment in first couple of communications to set baseline
- Use THANK YOU message with soft ask as a gentle way to launch the appeal and
test content approach with donor segments
- Remylination MS Research is the case for support
- Using Kaylene as Researcher and AMBER as person with MS case study
-
CARDS Layout has been used for the past 2 appeals and will set CVR benchmark.
Testing 50/ 50 layout goes nicely with the emotion vs science test.
Tactic
Conventional fundraising wisdom tells us that donors give more when the PROBLEM
or LACK is more pronounced (than if we show the positive solutions).
This can go against MS Research's brand and comms approach and needs to be
rigorously testing to set future Fundraising guidelines and philosophy.
Appeal
CONTENT
TEST
2020 Tax Appeal showed that more emails sent / opened increased the likelihood of a
person to donate. We want to re-test this, being mindful of insights of more
established donor segments not being used to high volumes of comms.
Longer term MS donors will respond better with less communications.
However, for the MAJORITY of people in the database - the more asks
made/ emails opened, will increase the overall likelihood to donate
Tactic
Conventional fundraising wisdom (in DM) is that suggested dollar amounts increase
conversions - but testing in digital does not confirm this
Score response by segment to inform future
LP
1. Person vs Research
2. Donation page
3. Tone & imagery
4. Dollar handles/ Ave $
5. # of emails/ comms
6. SMS
31. Test approach = BIG YoY Growth
MS Research Email income YoY Growth
Funraisin eAppeal
Xmas 2019 Tax 2020 Xmas 2020
YoY
Growth
Appeal Income $ 13,226.60 $17,383.25 $ 55,082.24 316%
# of Donations 100 149 416 316%
Ave Gift $ $ 132.27 $ 116.67 $ 132.41 0%
Conversion Rate %
6.0% 5.9% 12.4% 107%
38. Proof of Concept – YES
Benchmarks set - YES
.
• Confirm call to action and medium
• ACF Mission & Vision
• Long-form video
• Lead Conversion Rate
• Cost per lead
• Validate target audience – 77% of leads were age 65+
• Validate channel strategy
• 95% of leads came from Facebook (not Instagram)
• Older donors ARE using mobile – 0.75% desktop leads VS 99.25%
mobile leads
39. That’s it! We’re done
Thank you
Shanelle Newton Clapham
Shanelle@parachutedigital.com.au
0406 691 030
www.parachutedigital.com.au