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New parter workshop powerpoint zug (03.11)
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
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Similar to New parter workshop powerpoint zug (03.11)
New parter workshop powerpoint zug (03.11)
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- 2. Agenda Introductions Online Fundraising Whatis it? Why is it important? How do we do it most effectively? Network Building and Engagement What attracts a donor? How do you maximize your impact and donor networks? GlobalGiving – How to Join Where do I go from here?
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- 4. Introductions! Would your currentdonors and community describe your organization the same way? 4 Who are you? What do you do? Why is it important? What is your core mission? Imagine if you had to explain your organization to a potential funder in a clear and concise way.
- 5. An online fundraisingplatform that helps connect charitable organizations (like YOURS) around the world to a large network of individual and corporate donors to raise awareness and funds to support their impact in their communities.
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- 7. 400,000+ Individual and CorporateDonors $160+ Million Since 2002… Have given…. To… 11,000+ projects with organizations like YOURS Through…
- 8. 2002 GlobalGiving Founding Year 60+ Corporate Partners 2,400+ Organizations aroundthe world 149 Different Countries
- 9. Project Locations • Countries receiving dona5ons so far in 2013: 129!
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- 12. Corporate Partners Gift Cards& Employee Giving Ÿ Cause-Marketing Ÿ International Vetting Disaster Relief Ÿ Facilitation of Grants
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- 14. What does GlobalGivingdo? 14 • Provides access and visibility of your organization and its projects to potential donors around the world For all sizes of organizations and all charitable areas of society • Provides your organization with resources and tools Tools and training blog & Feedback and donor management tools Frequent webinars & Strategizing help for fundraising and campaigns 1-on-1 consultations & Network of funds, ideas, information, & tools Outreach for driving awareness and donors to our platform Multiple bonus days during the year • Transparent, reliable, easy-to-use website
- 15. 15 GlobalGiving Sustainability 15% Fee 2% Administration Fees Keeps GlobalGiving sustainable as a nonprofit to provide for you Reliable connection with worldwide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations 10% Resources and Access that Directly Benefit your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active Continuous Innovation
- 17. 17 2% AdministrationFees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations The majority of our donors cover at least a portion of the fee as they complete their donation. Averages to 9% Fee 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active Continuous Innovation
- 18. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANKAND IMPROVE OUTREACH: EXERCISE AND PROMOTE ENGAGE AND EXPAND NETWORK
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- 20. What is OnlineFundraising? One additional tool to the fundraising strategies you already use Manage and grow your network of support Increase donor engagement & trust Boost funds for your meaningful impact Share ideas, tools, and resources to make worldwide charitable organizations more effective! 20
- 21. Online Giving isIncreasing! $190 Million donated online to 100,000 charities in 2013! 21 Source: Network for Good
- 22. Difference between Offlineand Online Goals are still the same: Creating and maintaining relationships Building trust Delivering a message Giving people a reason to give Continuing to increase and share your impact!
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- 24. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANKAND IMPROVE OUTREACH: EXERCISE AND PROMOTE ENGAGE AND EXPAND NETWORK
- 25. What to ConsiderBEFORE Strategizing: 25 Past accomplishments Capabilities & background of staff Level of awareness and trust within your community A strong sense of your organization’s identity, purpose, & action plan Evaluation of your present and potential network
- 26. Developing Your Strategy PLAN! Online Fundraising doesn’t just happen. Set realistic goals and quarterly benchmarks Create an annual calendar with promotions & campaigns Create a communications plan Identify accountable staff and advocates
- 27. Setting SMART CampaignGoals Set realistic goals • Get 50 additional Facebook likes by a certain date • Get 3 additional donors by next month • Send out a monthly newsletter • Create 2 Facebook posts a week Importance of campaigns • Creates a sense of urgency • Focused on awareness, new ideas, impact, & funding • Helps prevent donor fatigue 27
- 28. Create a senseof urgency The last 3 months of the year accounted for more than 1/3 of 2013’s overall giving! Online giving in December is more than 18.8% of total year’s giving. 28
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- 30. How to presentyour story online? 30 The motivation The people The idea The problem The place
- 31. Telling your story… 31 Brevity is key. Put the important things FIRST! Make it about the cause Make it so your audience can identify with it Evoke empathy, not sympathy Use powerful and hopeful visual imagery A picture is worth a thousand words! Be specific on how a donation will make an impact
- 32. What are yourtools? Photos Videos Personal anecdotes Beneficiary stories Statistics
- 33. Compelling Project Page Specific, action – oriented Description Easy to understand, jargon-free, project specific Close-up, High-resolution photo Tangible, realistic, varied goals
- 34. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANKAND IMPROVE OUTREACH: EXERCISE AND PROMOTE ENGAGE AND EXPAND NETWORK
- 35. Working for Engagement Awareness Engagement Donation
- 36. Working for Engagement Awareness Engagement Donation OUTREACH RESEARCH KNOWLEDGE ACCOUNTABILITY BRAND TRUST
- 37. Expanding your Network Identifying your network & its potential Create a communications plan Find accountable staff members and “play to each of their strengths” Identify advocates to help you spread the word!
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- 39. If you neededto get an urgent message out, how many people could you reach? How? Draw your network map. Group Discussion
- 41. Did you thinkof these people? Family and current friends Past colleagues and jobs University peers and professors Neighbors Committee members Church members Interest group members Friends of friends Childhood friends and teachers 41
- 42. Close relationshipto you or the organization Influential person Ability to reach into new networks Willingness to spread the word Time commitment 42 How do you choose an advocate?
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- 44. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANKAND IMPROVE OUTREACH: EXERCISE AND PROMOTE ENGAGE AND EXPAND NETWORK
- 45. Working for Engagement Awareness Engagement Donation
- 46. Working for Engagement Awareness Engagement Donation Time Commitment Social Media Local Events Pictures & Videos Emails & Blog Posts Thank You Notes Show! Don’t just tell. Giving credit to all Planning the ASK
- 47. Effective Outreach Knowyour audiences Personalize and tailor communication & emails Sort lists of donors by demographics, interest level, region, past donations or reasons for giving Do not spam. Always include an opt out link in every email Make donors feel like a crucial part of your organization and an integral part of its success Give donors a clear idea of what money is being used for 47
- 48. No Shortcuts toDonor Loyalty & Engagement Organizations are not entitled to donor loyalty and trust, they must initially earn it and maintain it Focus on building long lasting relationships Ask donors questions, keep them connected & informed Listen to beneficiaries, donors, and all players involved 48
- 49. Online tools facilitateengagement! Email à Newsletters, Updates Email is still the largest drive of online giving at 33% Facebook à Create a community Twitter à Create a conversation Blogs à Update and engage Share your successes and setbacks with donors
- 50. Keep Up withYour Donors 50 Project Reports Holiday Campaigns Bonus Days Photo & Video Competitions
- 51. Ideas to EngageCommunity Donors Trivia and Karaoke Nights Walk for Awareness Cause Seasonal or themed event Public Message Boards Eat for a Cause, Bake Sale Research and learn about what other organizations are doing to earn trust 51
- 52. Online Methods of Engagement • Video & Photos • Interviewing beneficiaries • Start online tradi5ons • Join the conversa5on around the cause • Collaborate with similar organiza5ons • Online fundraising campaigns • Promo5on of events • Story telling
- 53. Working for Engagement Awareness Engagement Donation Timing the ASK Avoiding Donor FaOgue
- 54. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANKAND IMPROVE OUTREACH: EXERCISE AND PROMOTE ENGAGE AND EXPAND NETWORK
- 55. Donor Appreciation 46%of donors stop giving because they feel like their donations are not recognized or appreciated! Send thank you notes as soon as possible and personalize them Share photos and beneficiary stories in project reports Make it an achievement for everyone involved, not just for your organization!
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- 59. Activity: Let’s create astrategy… 1. Raise $5000 from 40 donors in 1 month online 2. Map out communication plan to announce the campaign and your month’s strategy 3. Include when to use Twitter, Facebook, Email, and any other resource you plan to use 4. Think about things you could do to build awareness in your community too 5. Remember to send thank you notes to donors!
- 60. Raise $5,000 inone month from (at least) 40 donors BEFORE - Drive awareness - Community events - Outreach - Social Media engagement - Sense of urgency 60 DURING - Get committed/closest contacts to donate early - The timing of the ASK - Create sense of urgency - Spread the message AFTER - Thank you notes - Follow up with progress
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- 62. How to JoinGlobalGiving
- 63. How to JoinGlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
- 64. How to JoinGlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
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- 66. How to JoinGlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
- 67. Documents to Completean Application Certification of Government Registration Letter of Reference Program Materials Founding Document (with dissolution clause) Disbursement Information Financial Documents (2 years of financial statements and a current year budget) Names of senior staff and board members GlobalGiving’s Terms and Conditions We accept Google Translate as an acceptable English translation of these forms. Please send questions to applications@globalgiving.org
- 68. How to JoinGlobalGiving Submit Application Due Diligence Processing Pass through the Open Challenge! Post a Project!
- 70. How to JoinGlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
- 71. Succeed in anOpen Challenge Test your online fundraising skills! Succeed and become a permanent partner with GlobalGiving! Open Challenges occur multiple times a year! Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 month Next Open Challenge: June, 2015 Last day to Register: April 24, 2015 At least one matching day during the 1 month period. Email questions to challengehelp@globalgiving.org "
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- 73. Questions? Email furtherquestions to inthefield@globalgiving.org Free 1-on-1 Consultation with a GlobalGiving staff member 73