This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
The document discusses trends in nonprofit fundraising. It notes that while overall charitable giving is growing slowly since 2007, online giving is increasing much faster than other channels. Retention of donors is a major challenge, as nearly 60% of donors from the previous year do not renew. Email is identified as a very important tool, as it allows for personalized engagement with donors. The document advocates for a diversified fundraising strategy that incorporates online, email, and multichannel approaches to maximize donor retention and lifetime value.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Successis7
1) Using a multichannel approach including direct mail, email, telemarketing, and mobile significantly increased response rates, number of donors, and net income for the American Bible Society's Bibles in China campaign.
2) Adding a handwritten note card to direct mail increased the response rate by 38%, and a pre-campaign voice broadcast call increased response by 19% and net revenue by 29%.
3) The multichannel approach allowed the organization to better engage donors through their preferred communication channels and highlight the urgent message in multiple impactful ways.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)hjc
The document summarizes key points from a presentation on integrated fundraising best practices for universities. The presentation covered surveying universities on their current practices, trends showing a shift to online fundraising, strategies for integrating channels and messaging, and using data to improve donor experiences and staff productivity. It emphasized creating a coordinated organizational structure and balanced scorecard to align metrics and goals across departments.
The document discusses trends in nonprofit fundraising. It notes that while overall charitable giving is growing slowly since 2007, online giving is increasing much faster than other channels. Retention of donors is a major challenge, as nearly 60% of donors from the previous year do not renew. Email is identified as a very important tool, as it allows for personalized engagement with donors. The document advocates for a diversified fundraising strategy that incorporates online, email, and multichannel approaches to maximize donor retention and lifetime value.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Successis7
1) Using a multichannel approach including direct mail, email, telemarketing, and mobile significantly increased response rates, number of donors, and net income for the American Bible Society's Bibles in China campaign.
2) Adding a handwritten note card to direct mail increased the response rate by 38%, and a pre-campaign voice broadcast call increased response by 19% and net revenue by 29%.
3) The multichannel approach allowed the organization to better engage donors through their preferred communication channels and highlight the urgent message in multiple impactful ways.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
Mike Johnston - hjc - Canadian Higher Education Congress 2012 (Annual Giving)hjc
The document summarizes key points from a presentation on integrated fundraising best practices for universities. The presentation covered surveying universities on their current practices, trends showing a shift to online fundraising, strategies for integrating channels and messaging, and using data to improve donor experiences and staff productivity. It emphasized creating a coordinated organizational structure and balanced scorecard to align metrics and goals across departments.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
This document provides tips for non-profits to create a pipeline of donor support. It recommends developing a diversified fundraising plan with multiple streams of income. It also stresses optimizing websites for conversion and creating customized donor journeys through segmentation. Additional tips include focusing on recognition and stewardship of donors, developing engaging content, asking for donations multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events. Data shows non-profits that implement these tactics see increased donations over time. The presentation aims to help non-profits strengthen online fundraising as an important pipeline for growth.
This document provides a summary of a presentation on uncovering integrated fundraising best practices for universities. The presentation was given by Michael Johnston, founder of Hewitt and Johnston Consultants. According to a survey of over 20 universities, most consider direct mail their most important fundraising channel currently, though many believe online will be most important in 10 years. The presentation covered topics like the importance of integration across different fundraising channels and functions, using data to improve fundraising, and the growing role of online and mobile channels.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
This document provides tips for non-profits to create a pipeline of donor support through diversified fundraising strategies. It recommends segmenting donors and targeting communications based on their interests. Non-profits should focus on recognition, stewardship and engaging donors through impactful storytelling. The tips suggest optimizing websites for conversion, asking donors for gifts multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events where donors can participate. Implementing these tactics through an integrated multi-channel plan can help non-profits raise more funds over time from their donor base.
The survey found that:
- 69% of respondents are active on social media daily and spend most of their time on Facebook.
- 71% of active social media users donated to charity in the past year, and 59% donated online.
- Personal relationships are a strong motivator for donations, with in-person requests most effective.
- While social media influences some giving, respondents were more likely to increase donations in retail locations than online.
- Social sharing of donations showed mixed results, with 34% unwilling to share but 40% willing.
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
This document provides an overview of online fundraising and engagement strategies. It discusses using online platforms like GlobalGiving to connect organizations to donors, telling compelling stories to attract donors, developing fundraising strategies and goals, identifying and engaging advocacy networks, and utilizing tools like social media, emails and events to recognize donors and keep them informed and engaged. The key is to strategize, identify networks, recognize donors, use outreach to promote the cause and engage networks to expand support.
New parter workshop powerpoint zug (03.11)GlobalGiving
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving
This document outlines an online fundraising workshop presented by Kelly Zug. The agenda includes introductions to GlobalGiving and how it works as an online fundraising platform. It also covers topics like network building, engagement strategies, and how to effectively tell an organization's story online. GlobalGiving is presented as a way for organizations to promote projects, raise funds from over 400,000 donors, and gain additional resources through the platform. The document provides tips on developing an online fundraising strategy, identifying networks, showing appreciation to donors, and the steps to join GlobalGiving.
(1) Donor retention rates are plummeting, with current data showing that over 60% of donors from the previous year do not donate again. (2) Improving donor retention rates by just 10% can increase the lifetime value or total lifetime donations from donors by 150-200%. (3) The two key factors that influence donor retention are donor satisfaction, commitment and trust, which are impacted by donor communications and engagement. (4) Donor communications best practices include timely thank you's, personalized outreach, reporting on impact and involving human connections to nurture the donor relationship.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
The document discusses an online grammar checker called Grammarly and its potential benefits for students and instructors. It notes that university assessments found students' grammar, punctuation, and style to be lacking. Grammarly could help address this issue by providing instant feedback on student papers, improving their final presentation. For instructors, it could free up time allowing them to focus on higher-level content and rhetorical issues rather than grammar. The document also provides links to Grammarly's free online handbook and question/answer resources.
Destination 100%: The evolutionary journey to a total quality concept in the ...HML Ltd
This whitepaper details HML's journey to a total quality concept in the mortgage servicing industry, where the customer is placed at the centre of everything we do. We continue to strive towards a completely safe and fair environment for customers, and we aim to shift our and the industry's mindset to 100%.
The document provides information on the Championz competition for week 21, including:
1) Congratulations to the five teams advancing to the Super Cup Grand Final, including Mohammad Ather and the Dynamic Dolphins, and Daryl Goodwin and the Legends.
2) Recognition of top performers in various categories such as winners' scores, new faces written, and regional awards.
3) Editorial comments from regional managers of the Giants, Gladiators, and Highflyers providing encouragement and recognizing top writers in their regions.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
This document provides tips for non-profits to create a pipeline of donor support. It recommends developing a diversified fundraising plan with multiple streams of income. It also stresses optimizing websites for conversion and creating customized donor journeys through segmentation. Additional tips include focusing on recognition and stewardship of donors, developing engaging content, asking for donations multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events. Data shows non-profits that implement these tactics see increased donations over time. The presentation aims to help non-profits strengthen online fundraising as an important pipeline for growth.
This document provides a summary of a presentation on uncovering integrated fundraising best practices for universities. The presentation was given by Michael Johnston, founder of Hewitt and Johnston Consultants. According to a survey of over 20 universities, most consider direct mail their most important fundraising channel currently, though many believe online will be most important in 10 years. The presentation covered topics like the importance of integration across different fundraising channels and functions, using data to improve fundraising, and the growing role of online and mobile channels.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
This document provides tips for non-profits to create a pipeline of donor support through diversified fundraising strategies. It recommends segmenting donors and targeting communications based on their interests. Non-profits should focus on recognition, stewardship and engaging donors through impactful storytelling. The tips suggest optimizing websites for conversion, asking donors for gifts multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events where donors can participate. Implementing these tactics through an integrated multi-channel plan can help non-profits raise more funds over time from their donor base.
The survey found that:
- 69% of respondents are active on social media daily and spend most of their time on Facebook.
- 71% of active social media users donated to charity in the past year, and 59% donated online.
- Personal relationships are a strong motivator for donations, with in-person requests most effective.
- While social media influences some giving, respondents were more likely to increase donations in retail locations than online.
- Social sharing of donations showed mixed results, with 34% unwilling to share but 40% willing.
Email Fundraising: Getting, Sending, and Optimizing with TechSoup CanadaBrady Josephson
Sending more quality emails to more qualified people leads to more revenue for your cause. This presentation looks at how you get, send, and optimize your strategy around email fundraising to raise more money.
This document provides an overview of online fundraising and engagement strategies. It discusses using online platforms like GlobalGiving to connect organizations to donors, telling compelling stories to attract donors, developing fundraising strategies and goals, identifying and engaging advocacy networks, and utilizing tools like social media, emails and events to recognize donors and keep them informed and engaged. The key is to strategize, identify networks, recognize donors, use outreach to promote the cause and engage networks to expand support.
New parter workshop powerpoint zug (03.11)GlobalGiving
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving
This document outlines an online fundraising workshop presented by Kelly Zug. The agenda includes introductions to GlobalGiving and how it works as an online fundraising platform. It also covers topics like network building, engagement strategies, and how to effectively tell an organization's story online. GlobalGiving is presented as a way for organizations to promote projects, raise funds from over 400,000 donors, and gain additional resources through the platform. The document provides tips on developing an online fundraising strategy, identifying networks, showing appreciation to donors, and the steps to join GlobalGiving.
(1) Donor retention rates are plummeting, with current data showing that over 60% of donors from the previous year do not donate again. (2) Improving donor retention rates by just 10% can increase the lifetime value or total lifetime donations from donors by 150-200%. (3) The two key factors that influence donor retention are donor satisfaction, commitment and trust, which are impacted by donor communications and engagement. (4) Donor communications best practices include timely thank you's, personalized outreach, reporting on impact and involving human connections to nurture the donor relationship.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
The document discusses an online grammar checker called Grammarly and its potential benefits for students and instructors. It notes that university assessments found students' grammar, punctuation, and style to be lacking. Grammarly could help address this issue by providing instant feedback on student papers, improving their final presentation. For instructors, it could free up time allowing them to focus on higher-level content and rhetorical issues rather than grammar. The document also provides links to Grammarly's free online handbook and question/answer resources.
Destination 100%: The evolutionary journey to a total quality concept in the ...HML Ltd
This whitepaper details HML's journey to a total quality concept in the mortgage servicing industry, where the customer is placed at the centre of everything we do. We continue to strive towards a completely safe and fair environment for customers, and we aim to shift our and the industry's mindset to 100%.
The document provides information on the Championz competition for week 21, including:
1) Congratulations to the five teams advancing to the Super Cup Grand Final, including Mohammad Ather and the Dynamic Dolphins, and Daryl Goodwin and the Legends.
2) Recognition of top performers in various categories such as winners' scores, new faces written, and regional awards.
3) Editorial comments from regional managers of the Giants, Gladiators, and Highflyers providing encouragement and recognizing top writers in their regions.
The document outlines a 14-day trip to Belfast for 3 people. It details the travel plans including flying from Alicante to Belfast for a total of 1278 euros and returning flights. It also lists accommodations at Titanic apartments for 1106 euros total and dining at a restaurant for 60 euros per day. Planned activities include free visits to the city council and Queen's university along with Belfast castle for 6 euros per ticket. The total budget for the trip is estimated to be 2450 euros.
Este documento presenta la trayectoria educativa de Mayra Villazhañay, incluyendo sus estudios primarios en la Escuelita Alfonso Cordero, sus estudios secundarios en el colegio Herlinda Toral e información sobre su carrera universitaria en Lengua, Literatura y Lenguajes Audiovisuales en la Universidad de Cuenca.
The document is a tribute to fathers for Father's Day that includes:
1) A personal reflection on the author's father who was always supportive and taught him important life lessons about family, friends, and integrity.
2) An introduction to short articles about fatherhood including one about the author's relationship with his father over time and how they grew closer, and one discussing the influence of rivers on families and a personal story about the author's father and grandfather taking a river trip.
3) The document encourages reading the articles to bring up fond memories of one's own father for Father's Day.
Characterizing Verification of Bug Fixes in Two Open Source IDEs (MSR 2012)Rodrigo Rocha
The document characterizes the verification process for bug fixes in two open source IDEs by mining their bug repositories. It finds that around 20% of developers perform over 80% of verifications, which tend to occur in bursts after releases. Most verification comments do not specify the technique used. The analysis risks being biased by mass verifications for cleanup and pseudo-verifications where the label does not truly mean the fix was verified. Future work involves modeling the verification process and its effects as a causal network.
El documento proporciona instrucciones para crear un dormitorio fusionando objetos individuales en un solo documento. Primero, cada objeto como la pared, puerta, ventana y cama se debe crear en documentos separados. Luego, se abre un nuevo documento y se fusionan los objetos individuales uno a uno mediante la herramienta de fusión para crear el dormitorio completo.
This document outlines the table of contents for a research project report on working capital management at ICICI Bank. It includes 4 chapters that cover an introduction to the company and project, research methodology, findings and analysis, and conclusions and recommendations. Chapter 1 provides an overview and objectives. Chapter 2 describes the research methods. Chapter 3 presents the findings, including concepts of working capital, cash management, receivables and inventory management, and financial performance analysis. Chapter 4 will draw conclusions and provide recommendations.
This document lists various categories including transports, art galleries, country passages, and sports. It seems to provide an overview of different areas or topics within a city through short labels and categories. The categories covered include transportation, arts, landscapes, and recreation.
(1) Harvey McKinnon and Mike Johnston presented on integrated fundraising and monthly giving. (2) They discussed barriers to integrated monthly giving such as lack of vision, budget, and skill sets. (3) Examples were provided that showed how non-profits can improve monthly giving through strategic channels, unique benefits, and donor surveys to find larger gifts. (4) New innovations discussed included multi-step monthly conversion and using mobile and texting to engage donors.
6 Simple Breakthrough Ideas for your next Pledge EventPaul Onge
1) The document provides 6 ways to achieve breakthrough results for a pledge event, including using data and key performance indicators (KPIs) to drive the event, leveraging the website and surveys, using social media, segmentation and stewardship, and multi-channel communication.
2) It emphasizes establishing meaningful KPIs such as number of events, participant satisfaction, number of participants, fundraising revenue, team participation, and renewal/attrition rates to benchmark and improve events.
3) Data from past events is shown measuring participants, fundraising, and segmentation of fundraisers to understand donor lifetime value.
FRJ2011 - World Fundraising and Donor DatabasesClive Lam
This document discusses how fundraising organizations can improve donor relationships through unified donor databases and multi-channel marketing. It notes that online donors tend to be younger with higher incomes and give larger gifts than traditional donors. While online donors have lower retention rates, a multi-channel approach can improve retention by reinforcing messaging across channels. Maintaining a unified donor database is important for analyzing donor behavior, targeting campaigns, and providing a personalized experience across interactions.
This document discusses using demographic data to improve segmentation and targeting in direct marketing. It provides examples showing that males and certain age groups tend to be more valuable donors. Specifically, males on average give 46% higher gifts and are 50% more valuable donors. Donors ages 45-54 generate the highest revenue per donor of all age groups. The document recommends testing gender and age-based segmentation, list selection, and messaging to acquire and upgrade more valuable male and certain age range donors.
The document discusses 5 key things organizations can do with a CRM:
1. Use analytics of donor data like giving scores to target fundraising more effectively.
2. Focus on donor acquisition through various online and offline engagement opportunities to build the donor base.
3. Implement a donor lifecycle approach to cultivate donors through coordinated multi-channel communications.
4. Leverage integrated online surveys and petitions to uncover new donor prospects like legacy or major gift leads.
5. Analyze reporting to determine the most effective fundraising activities and allocate limited resources accordingly.
Social Media Innovation in Friends Asking FriendsBlackbaud
Blackbaud Friends Asking Friends is a peer-to-peer fundraising platform that has raised over $1.3 billion for nonprofit organizations. It allows participants to create personal fundraising pages, send emails to friends asking for donations, and utilize social media and mobile tools to expand their reach. Event managers can use the platform's reporting and analytics features to track participant behavior, fundraising goals and results, and make data-driven decisions to improve future events. Understanding participant data helps nonprofits create targeted fundraising plans and cultivate long-term donor relationships.
The document summarizes strategies for non-profits to increase email list size and online revenue. It discusses trends showing online giving is growing faster than offline. Effective strategies include using a multi-channel approach to engage constituents across different platforms like email, mobile, and social media. Case studies show how Blackbaud clients have successfully expanded their donor bases and increased fundraising through integrated digital campaigns and special event promotions.
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
The document provides an overview of key online metrics for websites, email, fundraising, and social media. It discusses what each metric measures and why they are important. Benchmark data is also presented to help organizations understand how their performance compares. The key takeaway is that metrics help understand what is working and not working, provide insights, and are essential for effective management if objectives can be measured.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
This document summarizes a presentation on 9 essential elements for online success in 2011. It discusses personalization, customization, integration, analytics and multichannel fundraising. Personalization involves making communications and the website relevant to individual users. Customization allows users some control over their experience. Integration is about having a unified view of supporters across online and offline interactions. Analytics involve tracking metrics like website traffic and donations. Multichannel fundraising has higher retention and revenue than single channel approaches. The presentation provides examples and recommendations for non-profits to start implementing these elements.
This document discusses strategies for moving donors to higher levels of support through a focus on mid-level donors. It begins by showing how most organizations have a "giving gap" with little focus on mid-level donors between annual giving and major gifts. The benefits of a mid-level strategy include increased lifetime donor value, improved fundraising efficiency and higher revenues. An effective mid-level strategy is donor intelligence-driven, personalized, and uses multi-channel communications appropriately. It also discusses how to implement such a strategy, including determining donor interest, developing tailored cultivation pathways, and establishing goals and accountability.
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesBloomerang
This document discusses strategies for improving donor retention rates, which are falling for many nonprofits. It begins by noting that less than 45% of fundraisers know their organization's retention rate. The presentation then addresses why improving retention is important by showing how attrition rates increase over time. It identifies listening to donors, sharing outcomes, surveys, recognition, social media, and personalized approaches as ways to build donor loyalty. Key decisions for improving retention include evaluating costs versus revenues, average donor lifetime, retention rates, and database tools. The presentation concludes that striving for donor satisfaction, commitment, and trust can double lifetime donor value through improved retention.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
The document discusses trends in nonprofit fundraising. It notes that while overall charitable giving is growing slowly since 2007, online giving is increasing much faster than other channels. Retention of donors is a major challenge, as nearly 60% of donors from the previous year do not renew. Email is identified as a very important tool, as it allows for personalized engagement with donors. The document advocates for a diversified fundraising strategy that incorporates online, email, and multichannel approaches to maximize donor retention and lifetime value.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
This document discusses trends in fundraising and engaging donors. It notes that donors now prefer to receive information through multiple channels like email and social media, rather than a single channel. Additionally, donors may prefer different channels for receiving communication versus making donations. The document advocates using a multichannel approach to fundraising to provide the best experience for donors and maximize lifetime value. This involves coordinating asks across channels and giving donors various easy options for donating or engaging.
Similar to Finalfinal blackbaud and hjc session may 31 2012 mwj (2) (20)
Luminate Online Marketing provides an integrated, multi-channel approach to digital engagement and fundraising. It helps non-profits connect with supporters across online channels to drive engagement and fundraising. Luminate uses strategies like multiple touchpoints, triggered pathways, and analytics to get the right message to supporters at the right time and place. It also provides tools to personalize interactions, automate campaigns, and analyze results to improve performance over time. Customers are achieving fundraising growth, especially in areas like sustainers and repeat donors, by taking a long-term, multi-channel relationship approach to engagement.
Raheel Gauba, the Brand Leader and Creative Director at Blackbaud, gave a presentation on how nonprofits can improve their websites. He stressed the importance of designing websites that are audience-centric, mobile-friendly, and focus on visual and shareable content to engage supporters. Gauba also highlighted the need for websites to clearly communicate organizational accomplishments and impact to motivate support.
Hjc bb seminar - blackbaud presentation vancouver draft one sept 6 2012Ashley Donald
The document discusses how databases and customer relationship management (CRM) systems can help nonprofit organizations improve fundraising. It provides examples of how integrating different fundraising channels and touchpoints, like email, direct mail, and online campaigns, can increase donations. The document also examines trends in generational giving and how nonprofit organizations can tailor their fundraising approaches to different age groups. Overall, the key message is that having a centralized CRM system to track constituent data and integrate fundraising programs can help nonprofits better engage donors and increase revenues.
The document discusses peer-to-peer fundraising through an online platform called Friends Asking Friends. It highlights how the platform allows participants to fundraise through their networks by creating personal fundraising pages, sending emails, and using social media. The platform provides tools for event management and reporting. Pricing options include Starter, Essentials, and Pro tiers, with costs ranging from $2,250 to $6,750 depending on features. The platform aims to empower participants, reach broader networks, and allow easier management of fundraising events.
The document discusses The Raiser's Edge (RE), a fundraising CRM solution. It provides an agenda for a presentation on RE's positioning and marketing. The presentation covers RE's core positioning as a one-stop fundraising solution for nonprofits. It describes RE's functionality, who it's good for, value propositions, and bundled services like hosting, payment processing, and training.
The Financial Edge is an accounting software designed for nonprofits. It allows nonprofits to easily budget, track programs and expenses, and generate fast, flexible reports. This helps nonprofits focus on their mission rather than struggling with software. The Financial Edge also offers affordable pricing options and integrates with other Blackbaud products. It provides benefits like automatic closing entries, budgeting across years and departments, and indirect cost allocation.
Blackbaud NetCommunity is an integrated suite of online fundraising and marketing tools for nonprofits, including a web content management system. It allows organizations to leverage donor data from The Raiser's Edge to personalize the online experience and increase engagement. NetCommunity has three product tiers - Spark for basic email and forms, Grow for additional features like content management and strategic services, and Pro for full customization. It seamlessly integrates with The Raiser's Edge to clean data and improve efficiency. Referral partners can earn commissions by referring leads to Blackbaud and receive additional resources and discounts.
The document summarizes a webinar on making better fundraising decisions presented by Nowshad Ali on August 14, 2012. The webinar explored key elements of strong decision making, components of effective organizations, fundraising strategies, and how to improve results through better information. Attendees learned a simple process for decision making and were reminded of the importance of operating from a sound financial base, clear roles, effective use of resources, understanding their environment, and constant focus on their mission through communication.
This document summarizes a presentation about Blackbaud's fundraising tools and analytics. It discusses the importance of multi-channel fundraising and how Blackbaud's integrated systems support this approach. Specific tools are highlighted, including the Giving Score for identifying top donors, mobile apps, and analytics for benchmarking and measuring performance.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
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Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
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3. Take our survey at the end of
the session!
At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 2 WINNERS to receive
complimentary 1-hour Canadian health-related organization
integrated fundraising consulting session
http://www.surveymonkey.com/s/WQJMGCB
4. The current reality – what you
told us
• Over 30 organizations answered the
questionnaire
• Here’s what you’ve told us – and your
peers
5. Online – it’s still early days
What best describes the ratio of individual donations your
organization receives online versus offline?
7%
14%
3%
I don't know 14% 7%
0% online / 100% offline
5% online / 95% offline
10% online / 90% offline
15% online / 85% offline
20% online / 80% offline
55%
6. You are slightly higher than other
verticals
What is the average size of indiviudal donation to your
organization?
11%
Is this a middle
4% 26%
donor gift
$10-$49 opportunity?
11%
$50-$99
$100-$149
QUESTION ONE:
$200-$249
How many of you
$250 or more
have a middle
donor program?
48%
7.
8.
9. A hospital’s mid-level donor file four years
after beginning . . .
Number of active donors increased: 58%
Number of annual gifts increased: 66%
Average gift increased: 27%
Revenue per donor increased: 34%
Revenue increased: 111%
10. Two surprises...
Through which of the following sources does your
organization receive donations? Select all that apply.
100%
90%
?
80%
70%
?
60%
50%
40%
30%
20%
10%
0%
Recurring monthly giving Planned giving Special events Peer-to-peer fundraising Annual/regular giving
campaigns
11. Maximizing peer 2 peer
• third party event portals
• memorial/tribute/honour giving
• virtual galas to compliment real galas
18. You are lower than other verticals
What is closest to the average size of your recurring monthly
gifts?
4% 8%
11% 4%
I don't know
Less than $10
$10 $10
15%
$15
31%
$20
$25
$35 or more
Question 2: How
27%
many of you use the
phone to upgrade
your monthly donors?
19. You are lower than some other
verticals
Approximately what percent of your annual fundraisinig
revenue comes from recurring monthly giving?
4%
19%
31%
I don't know
0%-5%
6%-10%
31% or more
46%
20. Create a visual monthly giving
program brand and use it
consistently
• Make it mission and brand related – not
generic monthly giving
23. You are ‘punching under weight’
Approximately what percent of your annual fundraisinig
revenue comes from planned gifts?
4%
14% 23%
I don't know
0%-5%
6%-10%
11%-20% 18%
21%-30%
31% or more 23%
18%
24. Turbo Charging your planned gifts with an integrated
approach...
The cultivation survey:
• Sent to 57,400 donors
• 3 key segments: Monthly, Active & Lapsed
• 5,530 responses (response rate of 11%)
• Raised $17,574 – a bonus!
• Reactivated 30 donors
• Found 85 expectances and 292 legacy leads
• 143 middle and major donor leads!
• Key: shared budgeting!
26. The goals of the survey
1. Collect personal preferences of donors for targeted
marketing appeals
2. Collect demographic data for marketing purposes –
and connect it automatically to the database!
3. Build a deeper relationship with donors – give them a
platform to be heard
4. Uncover leads for other forms of giving – including
legacies, middle gifts, and major donor gifts
27. Events are important – but how can
you do them more effectively?
What percentage of your annual fundraising is done through
events?
7% 10%
17%
I don't know
0-19%
20-39%
31%
40-59%
60% or more
35%
30. 1. Average raised per committee
member: $17,129.83
2. Top 3 committee fundraisers raised
$189,252
30
Proprietary and Confidential
31. You are a very traditional channel
vertical
Which channel is most important to your annual/regular
giving program?
4%
4%
3%
7%
Direct Mail
Face-to-face
Phone 11%
Radiothon
Online
Events
71%
32. HOLIDAY 2011 CAMPAIGN
The campaign featured a landing page, which displayed
“messages of hope”, left by constituents when they
were making donations.
They wanted to better combine traditional direct mail
with online to improve results.
33.
34. HOLIDAY 2011 CAMPAIGN – MORE
ONLINE IN SUPPORT OF DIRECT
MAIL
The campaign was active for about three
weeks, ending on December 31, 2011.
It included:
1. Google AdWords Search Network (Paid Account)
2. Google AdWords Display Network
3. Google AdWords Search Network (Google Grant
Account)
4. Email – 4 waves
36. RESULTS AND LEARNINGS
Overall Revenue: 1,272 gifts, $275,003, $216.20
average gift
1. Big Breakthrough #1: Google Search, Adwords -
$2,500 spent with a return of $58,000.
2. Big Breakthrough #2: Integration across channels
worked
3. Big Breakthrough #3: More emails, with
personalization and e-cards, led to more money
online
4. 60% increase in revenue from the year before by
combining direct mail and online – with the data
used from RE
37. You see a changing future...
Which channel do you think will be most important to your
annual/regular giving program in 10 years?
4%
7%
Online 14%
Events
Face-to-face
Direct Mail
Phone 61%
14%
38. And the data backs up your
projections about online
• Charitable web site traffic growth in 2011:
38.9% in Canada vs. 11.1% in US
• Charitable email open rates in the US
were 18.4% vs. 29.2% in Canada
• 33% of online donations in Canada are
monthly (and monthly is growing online
at 7.4% last year)
• But in many ways, we are play ‘catch up’
with our US counterparts
Data above from Blackbaud:Convio 2012 Online Benchmark
Study - http://www.convio.com/2012benchmark
39. Ambivalent on hand helds?
How interested are you in using mobile giving to raise money?
21%
25%
Very interested
Somewhat interested
Not Interested
54%
40. Very, very early days
Do you currently use mobile giving?
3%
14%
No
Yes
I don't know
83%
43. Newer, not older web sites?
How many years ago did you last redesign your website?
3%
4%
7%
Less than 2 years
3-4 years 17%
5-6 years
7 or more years
I don't know
69%
45. Opportunity for more intimate
contact?
On average, how far do your donors live from your main
healthcare facility?
3%
28% 21% Question 3: How many
Less than 5 kilometers of you have KPIs for
5-9 kilometers visits for larger gift
10-14 kilometers giving?
15-19 kilometers
20+ kilometers
I don't know 17%
21%
10%
48. New ways to get community
support...
St Joseph’s Health Care Centre Foundation in Toronto is using
professional direct dialogue services to help secure: event
pledge participants and local business commitments to make
their upcoming Fall event success e.g. Direct Dialoguers going to
shops and knocking on doors, etc
49. Take our survey!
At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 2 WINNERS to receive
complimentary 1-hour Canadian health-related organization
integrated fundraising consulting session
http://www.surveymonkey.com/s/WQJMGCB
Letter is from Robbie Shaw, not “The Office of the President & CEO.”Short opening sentence. Short paragraphs.Seven “yous” in the first three paragraphs.
The writer introduces a technical term, defines it, and explains it (unlike the writer of the Ottawa Hospital letter, who introduces “Oncolytic JX-594” in the Johnston Box but does not explain it.Variable copy personalizes the ask and shows that the hospital knows this donor in particular.
***Content from HJC presentation***
ChrisBlackbaud offers a mobile experience for both supporters/donors and staff.- Supporters/Donors access a mobile-optimized version of your website- Staff accessed an optimized version of The Raiser’s Edge on their mobile device.
ChrisData PortabilityOptimized presentation of constituent information for smartphoneUp-to-date information for constituent profiles—no more printing static copiesAccess recent gift dataNo more lugging around binders or laptopsAdd constituents as Favorites for offline access Leverage native smartphone functions like click-to-call, mapping, email, textEase of UpdateMeets users where they are used to workingAdd/edit notes and call reports on the road—right into the constituent recordComplete your assigned actions and add new actionsConstituent RecordEasy to read contact informationEmail, call or text right from the constituent recordSee Details, Giving, Notes, Actions, Relationships