D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Commerce by Siddharth Gupta - Notify Vistors

Siddharth@tagnpin.com /sidmarketing
Consulted 500+ Enterprises
Siddharth Gupta
15+ Years of experience
building scalable SAAS
products for Digital.
Founder & CEO
Siddharth@tagnpin.com
+91 9818393398

Omnichannel CDP &
Marketing Automation
for Ecommerce
Connect NotifyVisitors to your ecommerce platform
+ more ecommerce stack integrations
Messages Sent Monthly
10Billion+
Users Tracked Monthly
400Million+
Events Tracked Monthly
60Billion+
+
1.2Million
Cross-Channel Campaigns
+
250Million
Users Engaged Monthly
Enterprise Customers
500+

Why Customer Data Platform?
Capture data across touchpoints Cookie less world
Personalize experience Uplift revenue

AI Powered Customer Data Platform
DATA INPUT AI POWERED CDP ACTIVATION
Optimisation
Landing Page
Personalization
A/B
Testing
PWA
TWA
Journey Builder
One Customer View
RealTime
Segmentation
Predictive Analysis
AI/ML Orchestration
IdentityResolution
Customer Identifier
(NVuid)
Anonymous to known
Deduplication
Cross Device
Digital Activity
Desktop iOS
Android
DataTouchpoint
Personal and Demographic
Transactional Data Marketing
Engagement Data
Customer
Analytics
Cohort
Analysis
Funnel
Analysis
RFM
Analysis
Heatmaps User Session
Replays
Campaigns Whatsapp
Email
SMS Popups
Push
Remarketing Ads
Instagram Google Ads
Facebook
Lead Forms Surveys
NPS
ThirdParty Apps
CRM/Call
Center
s3 /SFTP
Offline
Data

Unlock 15% Off
Sign up for emails to get 15% off your
next purchase
Be the first to hear about our exciting
offers and discounts.
Enter you email
SIGN UP
Enter you name
Receive offers via email
After signing for the newsletter, you will also receive occasional surveys and
special offers from us and our parters via email. We will not sell or distribute your
email address to any third party at any time. View our Privacy Policy.
Subscribers Count
10
0
Jan Feb Mar Apr May Jun July
20
30
40
Active Subscribers New Subscribers
New Subscribers
1.65k 21.35%
Grow your list with
Subscriber Forms
•100+ Targeting Rules basis traffic, geography, technology, session
•Opt-in Verification
•Drag and Drop Editor
•Template Gallery
•Content De-duplication
•Display Rules -Exit Intent, Scroll Percentage, Time Delay
30% increase in
visitor to lead

Barcodes on delivered package to collect
customer data by offering discount on next
purchase
5-10% list
growth

Customer One View
Capture customer data across every
possible activity and interaction. See it
in a single unified view. A cohesive view
helps accurate customer scoring and
analytics. The data you gather lets you
sharpen your marketing strategy to
create personalized and pertinent content.
Giselle Wilson
giselle.wilson@gmail.com
+1-123-456-7890
Devices Used - Mobile
Location - California, USA
Social Media Profile
Total Amount Spent $ 1,234
See Timeline
Mobile
Website
Data
Anonymous
Data
Unique
Identifier
1st ,2nd, 3rd Anonymous Identified Behavioral Engagement Transactional Personal &
party data Data Data Data Data Data Demographic
Data

Heatmaps and Session recordings
for anonymous behavior analytics

Funnels
Conversion Rate = 19.28%
Product Viewed
1789 Users
42.31% Dropout on step 2
Add to Cart
1032 Users
Checkout Started
55.81% Dropout on step 3 456 Users
24.34% Dropout on step 4
Order Place
345 Users
Unlock the congestions in the
User Journey with Funnel
•Source-Level Funnel
•Real-Time Funnel
•Category-Level Funnel
•Geography-Level Funnel

Automation
Framework
Acquisition
Welcome
Search & Browse
Abandonment
Price Drop &
Back in Stock
Cart
Abandonment
First Purchase
Thank You
Review
Replenishment
Upsell/
Cross Sell
Repeat purchase
Thank You
Loyalty &
Rewards
Referral
VIP
Win Back
Reactivation
Repermission
Potential Customers First time Customers Repeat Customers Churning Customers
CONVERT GROW & RETAIN RECOVER

Add Rule
Delay
Customer cart abandonment
Send sms: Get 10% off...
SHOPPING
CENTRE
DID YOU FORGET
SOMETHING?
RETURN TO CART
Cart Value > $100
Send email
Automate customer
drop off interventions
•Welcome series
•Cart Abandonment
•Cross/Upsell
•Price Drop Alert
And many more...
25% uplift in
Conversions

AI Driven Personalised
Product Recommendations
•Best Selling Products
•Most Viewed Products
•Customers Who Bought X Also Purchase Y
•Best Time To Send Campaign
•Preferred Channel To Reach
Turn the cumbersome user journey into an easier one.
Nurture users with personalized content and product
recommendationsto achieve faster goals.
SMS after 1 day
Delay
Purchased
Send Email
Hi Kelly,our new sneakers
collection is finally at our
online store!
You can take a look here:
https://shoppingcentre.com/new
Trigger: Placed order
SHOPPING
CENTRE
WE THOUGHT
You might also like...
Add to cart Add to cart

Automation
Framework
New customers
Welcome
Search & Browse
Abandonment
Price Drop &
Back in Stock
Cart
Abandonment
First Purchase
Thank You
Review
Replenishment
Upsell/
Cross Sell
Repeat purchase
Thank You
Loyalty &
Rewards
Referral
VIP
Win Back
Reactivation
Repermission
CONVERT GROW &RETAIN RECOVER

•Browsing History
•Purchase History
•Traffic Source
•Demography
•Geography
•User Profile
Create realtimeupdated user's
segments based on user's personal
and behavioural data.
Segments
Location US
New Jersey
3.7k
Customers
View
Platform Ecommerce
Shopify
768
Customers
View
Subscription Active
3 months
2.1k
Customers
View
SHOPPING
CENTRE
New Season
We just launched our new collection.
SHOW NEW ARRIVALS
Cart Value > $100

Can’t Lose Them Loyal Customers
Champions
Hibernating
Need
Attention
Potential Loyalist
Lost About
to Sleep
Recent Users
Promising Price
Sensitive
Refer & Earn! Refer a friend and get
ﬂat 50% oﬀ on your next purchase.
REFER NOW
now
SHOPPING CENTRE
Let's catch up and let this coupon
code strengthen our relationship.
GET COUPON
now
SHOPPING CENTRE
RFM analysis for Customer
Segmentation
•Can’tLose Them
Apply RFM analysis to analyze the customer
behavior and Segment customers into
homogeneous groups.
•Champions
•Potential Loyalists
•New Customers
•At Risk Customers

Retention Framework
Audience Segmentation Personalization Analytics & Insights
Campaign Optimization Journey Orchestration
Cross-Channel Messaging
Email SMS Push WhatsApp
25% Digital
sales

Personalize landing page of campaign &repeatvisitor experience
SHOPPING
CENTRE
Hi Sofia!
Use code DIS50 &
get Flat 50% off on
your nextorder.
Shop Now
Text
Heading
Font 40px B I U #F8862C
code DIS50
Hi Sofia, Use &get Flat
50% off on your next order.
Hi Sofia!
Use code DIS50 &get Flat 50% off
on your next order.
9:41
Monday, January 11
SHOPPING CENTRE 7 min ago
Shopping Centre 7 min ago
Hi Sofia, Use code DIS50 &get Flat 50% off on
your next order.
S

•Revenue Tracking
•Campaign Metrics
•Schedule Reports
•Clickmaps
•Campaign Label
Analyse campaign
performance

Jan
1k
2k
3k
5k
4k
Feb Mar Apr Jun Jul
CONTROL VARIATION
23.7%
Campaign
A 5.43%
Conversion
Delivered: 1693
Opened: 639
Clicked: 92
Campaign
B 8.74%
Conversion
Delivered: 1693
Opened: 876
Clicked: 148
Campaign Optimization
•Send Time Otimization
•Channel Optimization
•Smart A/B Testing
•Campaign Booster
Unlock the full potentialof your campaigns
using smart features like preferred channel to
reach,and preferred time to send, conduct smart
A/B testing, and supercharge your results with the
campaign booster feature.

Control Groups
Control group enables you to understand the actual impact of your
campaigns. You can simply send the campaigns to the target group.
Compare control group with the target group to measure the efficacy
of your campaigns.
Frequency Capping
Frequencycapping is an easy way to avoid spamming users.
Itlets you define the frequency of the messages users will receive
within a specific period. i.e.in a day,a month, or a week. You can specify
a time gap between the successive campaigns.
Set Up Frequency Capping:
Limit the amount of campaign show to the same user ?
One visitor will see each campaign
2 times per 1day Email
Save Limit
TargetGroup
Receive
Campaign
Don’tReceive
Campaign
Control Group
Control
Groups
Conversions
Target
Groups
Uplift

How would you rate this product?
Powered by NotifyVisitors
Great Product!
How satisfied are you after using the
product for that long?
Powered by NotifyVisitors
0 1 2 3 4 5 6 7 8 9 10
Not satisfied Very satisfied
Net Promoter Score
NPS is a metric used to measure customer
satisfaction and loyalty.
•Followup Questions
•Logical Conditions
•AI Driven Sentiment Analysis
•Customer Segmentation
•Word Cloud

Automation
Framework
Loyal customers
Welcome
Search & Browse
Abandonment
Price Drop &
Back in Stock
Cart
Abandonment
First Purchase
Thank You
Review
Replenishment
Upsell/
Cross Sell
Repeat purchase
Thank You
Loyalty &
Rewards
Referral
VIP
Win Back
Reactivation
Repermission

Referral and Loyalty Program
Build customized rewards & referrals programs to
engage existing customers and reach new ones.
•Comprehensive Segmentation
•Analytics &Reports
•Customized Deployment
•Omni – channel
•Automated Rewards
•Customer Management

Automation
Framework
churning customers
Welcome
Search & Browse
Abandonment
Price Drop &
Back in Stock
Cart
Abandonment
First Purchase
Thank You
Review
Replenishment
Upsell/
Cross Sell
Repeat purchase
Thank You
Loyalty &
Rewards
Referral
VIP
Win Back
Reactivation
Repermission

Siddharth Gupta
Founder & CEO
Siddharth@tagnpin.com
+91 9818393398
Scan
me for
Thank You

D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Commerce by Siddharth Gupta - Notify Vistors

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Commerce by Siddharth Gupta - Notify Vistors

Similar to D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Commerce by Siddharth Gupta - Notify Vistors (20)

More from D2C Insider

More from D2C Insider (20)

Recently uploaded

Recently uploaded (16)

D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Commerce by Siddharth Gupta - Notify Vistors