Year_Round_Fundraising_Bloomerang_Academy.pptx.pdf

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Housekeeping

Housekeeping
We will share the slides and recording of this session with you via email later
today.
The resources mentioned in the session will be linked on the
Resources slide at the end of this presentation.
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
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support@bloomerang.com. Our support team is amazing!

Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Year-Round Fundraising

+ With Qgiv for over 4 years and a marketing professional for over 7!
+ Digital marketing and optimizing the user journey are my areas of expertise.
+ I have 3 animals: 1 dog and 2 cats.
Justin Cook, Director of Demand Generation
Meet the Speaker

What We’ll Cover
+ Why is year-round fundraising important?
+ Tools and events styles to include
• Donation forms
• Seasonal events
• Text fundraising
+ Top tips on engagement strategy
+ Donor stewardship to boost retention
+ Bloomerang’s integration with Qgiv
+ Resources and how Qgiv can help
+ Q+A

Poll: What statement
describes your year-round
fundraising strategy the best?
A. I have a solid year-round fundraising plan in place.
B. I’ve been using the same tactics for a while and
need some new ideas.
C. I’m kinda new to the nonprofit world and am here to
take it all in.

+ It creates a stable flow of funding.
+ Consistent engagement keeps your mission top of mind.
+ Create a buzz around your mission!
+ Relying on just one campaign or event to hit your goals is
risky—diversify to reach your entire community.
+ What activities or campaigns can be ongoing? What
events should you layer in?
+ It’s important to plan in advance!
+ Make sure you have the digital tools you need to
fundraise.
Year-Round Fundraising is Important!

How to Support Your
Mission Year-Round

+ Most basic tool you’ll need for collecting
year-round donations.
+ Online processing is convenient for staff
and donors.
+ Reach your donors where they are!
+ Make sure your forms are mobile
optimized—Our data show 52% of
donors choose to give via mobile
device.
+ It’s predicted 75% of internet users
will be mobile-only by 2025.
Donation Forms

-4.42%
Speed impacts conversion rates
Speed directly correlates to improved conversion rates and more funds for
your organization.
Page speed has a major impact: The length of your form matters too:
for every additional second of load
time, conversion rates drop by
4.42% on average
0-2
second
s
The highest conversion rates occur
on pages that load between 0-2
seconds
Long forms are visually overwhelming
Splitting the donation process into pieces
makes it easier for people to stay focused
https://blog.hubspot.com/marketing/page-load-time-conversion-rates

Improve donor retention through
personalization
Personalization engages donors and builds deeper, meaningful relationships.
Donors want to feel valued!
13% of donors stop giving because they
weren't thanked.
Donors are more likely to stay engaged
with your organization. 36% stop giving
because they start giving to another.
Personalization builds connections with
donors. 18% of donors stop giving
because of poor service or
communication.
Study by Adrian Sargeant

+ Have a good-looking form!
+ Good form design reduces
anxiety, removes friction, and
builds trust.
+ Cohesive branding is important.
+ Your main donation form should be
embedded on your website if
possible.
+ Make it easy to donate from your
main page.
Donation Form Best Practices

+ Tell your story!
+ Implement donation images and
impact statements.
+ Be intentional with donation
amounts—what’s the tangible
impact?
+ Focus on speed
• Remove excess fields
• "Mobile first" strategy
• Minimize total number of images
+ Add personalization throughout the
giving process
• On forms, on confirmation pages,
and in thank you emails
Increase Conversion Rates and ROI

Donation Form
Example on Browser

Events

Event Ideas to Engage
Supporters Year-Round
+ Socially distanced in-person, virtual, or
hybrid events
+ Special programs, payments, class
registrations—other ways to engage the
community
+ Sponsoring an individual, memberships,
purchases
+ Chance drawings/raffles for goods and
services
+ Consider hosting monthly drawings.
+ Theme these with holidays or special
awareness days.
+ Tons of ideas on our blog
+ Other best practices?
+ Promo codes and early bird specials

Peer-to-Peer

+ 39% — Of Americans say they’ve
donated to charity based on a request
from a friend or family member.
+ 33% — Percentage of nonprofits
worldwide who are using a
peer-to-peer fundraising platform.
+ $391 — Average amount raised online
for participants who set up personal
fundraising pages in 2020.
+ $91 — The average gift made through
participant fundraising pages for
peer-to-peer fundraising events in
2020.
Why Peer-to-Peer
Fundraising?

Engage Your Community with DIY Events and
Network Fundraising
+ You don’t need to have an event with your campaign
but if you can, it’s more exposure.
+ Need ideas? Visit our blog!
+ Try a celebration model and encourage participants
to create their own events.
+ Challenge local celebrities or board members to
outraise each other in network fundraising
competitions or special races.
+ Gamification and incentives, digital and tangible.
+ Seasonal fundraisers during Spring and Fall but
fundraising efforts can be promoted all year long.
Need ideas? Visit our blog!

+ Retention is important for year-round
engagement for these 2 key groups.
+ Set your participants up for success by
coaching them.
+ Provide turn-key tools to help them!
+ Send key communications before, during,
and after your campaign.
+ Leverage recurring donations and matching
gifts. Educate your donors and participants!
+ Consider year-round merchandise sales.
Engage Peer-to-Peer
Participants and Donors

Peer-to-Peer Browser
Example

Auctions

+ Host virtual, hybrid, or in-person auctions.
+ Versatile and adaptable to fit within existing events.
Don’t be afraid to get creative!
+ Increase mission awareness by asking for auction items
and sponsorships.
+ Reach supporters that may not have otherwise known
about your organization.
+ Consider hosting mini-auctions throughout the year and
having at least 1 larger event with an auction
component.
+ Incorporate an honorary chair and fund-a-need
opportunities.
Auctions as Part of a
Strategy

Text Fundraising

+ 96.1% of Americans own a smart
phone.
+ 98% of text messages are read within
the first 5 minutes.
+ The average text donation amount on
the Qgiv platform was $138.87.
+ Total raised through text fundraising
has increased 25% from '21 to '22.
+ 10% of donors prefer to give by text.
• Especially Gen X, Millennials, and
Gen Z
Why Consider Text
Fundraising

+ Don’t barrage your donors.
+ Use as a stand-alone way to reach supporters.
+ Capitalize on national or local giving days.
+ Combine with an event.
+ Have QR codes displayed in high traffic areas or on
event programs or screen cast during fund-a-need
moments.
+ Schedule reminders for donors to complete their gift.
+ Non-fundraising asks can still boost engagement.
+ Use outbound messages for:
+ Volunteer opportunities.
+ Quick updates.
+ Donor appreciation.
Text Engagement for

Engagement Strategy

Create Mission Awareness
+ Community networking and relationship building
+ Civic organizations
+ Local Chamber of Commerce
+ YP groups
+ Local business engagement
+ Kickoff parties
+ Additional community partners
+ Hospitals
+ Schools
+ Youth groups
+ Churches
+ Local media
+ Matching gifts and community matches
Did you know? $4 to $7 billion in
matching gifts goes unclaimed every
year!

Retention and Stewardship
+ Retention matters! It's worth the ROI and you’re building
your base.
+ Communication at critical points before, during, and after
campaigns and events:
+ Give exciting mission updates and thank them a
TON.
+ Build relationships to understand how constituents want
to be recognized.
+ Combine digital and analog strategies:
+ Social media
+ Thank-you cards
+ Recognition at events
+ Ongoing mission awareness

+ Give them non-financial ways to help!
+ Ask them to visit your facility or volunteer.
+ Ask them to attend a special event on mission
updates.
+ Donor appreciation events and periodic
touches.
+ Track activities in your CRM.
+ Very important if multiple people work with the
same individuals or account—you don’t want to
appear disorganized.
Retention and
Stewardship

Leverage Social Media

Fresno Mission’s Update Emails

Let’s Recap
+ Year-round fundraising is crucial to your
success.
+ Plan ahead and map out activities and
campaigns for the entire year.
+ Make sure you have the digital tools you need to
succeed.
+ Capitalize on recurring giving, giving plans, DIY
events for the lightest lift but don’t fail to sprinkle
in seasonal events such as auctions or 5Ks.
+ Work to engage your community, steward
donors, and thank them frequently to encourage
retention among your year-round supporters.

What’s Next?

Qgiv + Bloomerang
Integration

"We were looking for a more robust
peer-to-peer platform to integrate directly
with our donor database, Bloomerang…I
love this platform. It has all the features we
were looking for...We primarily use the Qgiv
platform for our annual signature
fundraiser and peer-to-peer event, Dancing
with the St. Louis Stars. The 2022 event
grossed $736,000...Fundraising teams and
participants were able to quickly set up their
own fundraising pages, set goals, and track
donations right on their page...This feature
has saved our team a lot of time..."
Abby Berger, Business Development
Manager

We’d love to hear from you!
+ Are you a Qgiv customer?
Email
support@qgiv.com
+ Have questions about best
practices? Check out
qgiv.com/blog!
+ Want to talk to us about using
Qgiv? Email
contactus@qgiv.com

Q&A–How can we help?

Year_Round_Fundraising_Bloomerang_Academy.pptx.pdf

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