The webinar discussed how to improve nonprofit donation pages to raise more funds. CauseVox was introduced as a platform to manage online fundraising through features like donation forms, mobile payments, and peer-to-peer fundraising. Best practices for donation pages included making the donation button visible, using organizational branding to build trust, providing descriptive donation tiers to show impact, offering recurring donations for increased retention and size, and enabling mobile wallets for a seamless user experience across devices. The presenters provided a live donation page critique and offered discounted pricing for TechSoup eligible organizations through CauseVox.

1. Live Critique: How to
Turbocharge Your Donation Page
TECHSOUP WEBINAR

2. Today’s Speakers
Welcome to the session!
Rob Wu
CEO + Founder
CauseVox
Jenna Notarfrancesco
Account Executive
CauseVox

3. CauseVox fixes your
clunky donation page.
Run donation pages, mobile payments, campaigns,
ticketing, and peer to peer fundraising all in one
place.
BEST-IN-CLASS ONLINE FUNDRAISING
One-on-one support for all users, with real people
that care about your success.
HANDS-ON SUPPORT
Guides, templates, webinars, and courses that our
audience of 100k nonprofit pros rave about.
TOP RATED FUNDRAISING EDUCATION

4. Raise More With
Less Time
Typical fundraising software is
clunky and complex, but CauseVox
actually tidies up your digital
fundraising.
Donation form & pages
Pledge Now, Pay Later
Crowdfunding
Event ticketing
Peer to peer fundraising

5. Modernize your
donations
Replace your clunky donation
forms with easy forms that
delight donors.
Apple/Google Pay & PayPal
One-time & recurring donations
Pledge donations
Auto receipts
Customized branding
Cover the fee options
POPULAR

6. Integrated event ticketing maximizes
your fundraising events.
Un-Frankenstein your fundraising
events with one place for selling
tickets, taking donations, and running
peer to peer fundraising.
Sell more tickets to
your event

7. HOT
Hands-free
peer to peer fundraising
Mobilize your network to acquire
new donors with personal and
team fundraising pages for any
DIY campaign, virtual challenge,
gala, and more!
Setup in minutes with clutter-free
admin control.

8. TechSoup CauseVox Discount
https://www.techsoup.org/causevox

9. Attendee Only Special Offer
Eligible Orgs (Under $500k in annual budget)
Purchase the Annual Lite Plan with 40% TechSoup discount ($468
total), get an automatic upgrade to the Annual Standard Plan ($1860
retail price).
Mention special offer “Rob500” after TechSoup validation.
Other Orgs (Over $500k in annual budget)
Contact support@causevox.com and mention special offer “Jenna500”.

10. Register for an On-Demand Demo
ACTION ITEM
https://www.causevox.com/schedule-a-demo/

11. Free Fundraising Tips
SUBSCRIBE
https://www.causevox.com/blog/

12. PROBLEM:
People are not making donations on
my donation page.

13. IMPACT OF THE PROBLEM:
1. Lukewarm fundraising results.
2. Donors that don’t return.
3. More and more fires to fight.

15. • Best practices of high-performing donation pages.
• Top new trend in online donations.
• Live donation page critiques.
• Optional Q&A
Session Agenda:

16. Winners of the live
critique receives a $100
donation.
Attendee’s choice
Speaker’s choice

18. Digital-first +
always
connected
Fits the budget
Easy for org
The Anti-Donor Current State

19. Digital-first +
always
connected
Compelling
Easy
Donor-Centric Sweet Spot

20. AS YOURSELF:
Is it worth the work to increase
fundraising results?

21. Best practices of high-
performing donation pages

22. #1: Be visible

23. 30%
Increase in donations when button color
changed from grey to red.
Source: CauseVox

24. Your Donors: Easy to find and navigate to where they can
contribute.
Your Organization: Increases number of potential donors
reaching your form.
Benefits

25. #2: Be Branded (Story-ed)

26. 70%
more likely to give again if they gave on a
branded donation page the first time.
Donors are
Source: CauseVox

27. Make sure you include a value proposition on
your donation page. Don't assume the person
who landed there has been convinced to give
yet.
Kirsten Elliott
Director of Development at HawkWatch

28. My #1 tip is to have consistent branding
across all of your fundraising. This way, your
audience will remember and know who you
are year after year.
Taylor Adachi
Associate Executive Director at Carousel Ranch

29. Your Donors: Increases level of trust, increases
memorability.
Your Organization: Increases conversion and retention
rates.
Benefits

30. #3: Use Descriptive Tiers

31. 68%
of donors agree that knowing how their
donation makes an impact is important to
their gift.
Source: Charities Aid Foundation

33. My #1 tip is to show donors what their
money is going to do to help people.
Connecting donors to impact is what drives
our success in fundraising.
Alice Laussade
CEO of Meat Fight

34. My #1 tip being clear about how the money
will be used to change lives.
Kemar Walford
Senior Director at KN Walford Consultancy

35. Your Donors: Choose giving amount easily, feel they’re
making an impact.
Your Organization: Increased gift size.
Benefits

36. #4: Offer recurring donations

37. 42%
more annually than one-time donors.
Recurring donors give
Source: CauseVox

38. 90%
retention rate, as opposed to 46% for one-
time donors.
Recurring donors have a
Source: Bloomerang

39. BONUS: Offer pledge donations

41. 63%
of donors would give higher amounts
through pledge donations.
Source: CauseVox

42. Your Donors: Can commit to large-to-them giving that fits
their budget.
Your Organization: Increase gift frequency and gift size.
Benefits

43. #5: Enable mobile wallets

44. 54%
of consumers have used a mobile wallet to
make a payment.
Source: PaySafe

45. 50%
estimated growth in mobile payments
from 2020 to 2025.
Source: Payments Dive

47. I recommend making your donation page user
friendly with mobile capabilities.
Shasa Boshoff
National Development Manager at
Bladder Cancer Canada

48. Your Donors: Can give on any device, quick and seamless
payment method saving time.
Your Organization: Increased conversions.
Benefits

49. • Be visible
• Be branded
• Use descriptive tiers
• Offer recurring donations (+ pledges)
• Enable mobile wallets
Top best practices

50. Donation Page Live Critique

51. WINNER

52. • https://www.causevox.com/blog/nonprofit-donation-page/
• https://www.causevox.com/blog/online-donation-form/
• https://www.causevox.com/blog/pledge-now-pay-later-revolutionize-
fundraising-model/
• https://www.causevox.com/donation-page/
• https://www.causevox.com/schedule-a-demo/
Additional resources

53. Attendee Only Special Offer
Eligible Orgs (Under $500k in annual budget)
Purchase the Annual Lite Plan with 40% TechSoup discount ($468
total), get an automatic upgrade to the Annual Standard Plan ($1860
retail price).
Mention special offer “Rob500” after TechSoup validation.
Other Orgs (Over $500k in annual budget)
Contact support@causevox.com and mention special offer “Jenna500”.

54. Register for an On-Demand Demo
ACTION ITEM
https://www.causevox.com/schedule-a-demo/

55. Questions?
Share yours in the questions pane.