Cool Stuff happening in Digital
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There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display. This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
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Cool Stuff happening in Digital
- 1. We’re on a mission to give every donor a great online experience
- 2. We love the Not-for-Profit sector ✔ We consult ✔ We educate ✔ We research
- 4. Nice to meet you Shanelle Newton Clapham Consultant with more than 11 years experience in digital marketing & fundraising Author: Attracting Donors Online
- 5. How cool can you be? Although digital marketing is CHEAP-ER Digital marketing is not CHEAP And … Not everything works for YOUR audience
- 6. Who is doing a really good job online in… o Capturing data o Engaging supporters
- 9. Google Bomb
- 10. MobileMobile
- 11. The Big Egg Hunt • 275 beacons in eggs placed in New York, created by artists • Consumers were encouraged to find and check-in at the egg • They received clues and could bid on the egg via an app
- 12. Great Cycle Challenge App Children’s Medical Research Institute
- 14. Melanoma Institute Australia Stop the Spread of Melanoma
- 15. Give your opinion TrueRating • One-question-poll before you make your mobile payment • Using the numbers 1-9 • Customer can skip the question
- 16. • DisplayDisplay
- 17. Breathtaking engagement Quit Victoria Banner ad about emphysema
- 20. Social Media Campaign Save the Children Save The Children (2014) Help is coming 55.606.537 views on YouTube #helpiscoming Download song (The Crowded House) on iTunes for $ 0.99 Interviews with child refugees.
- 21. Social Media Campaign ALS – The Ice Bucket Challenge Raised $115 mln USD >81,096 likes on Facebook Many celebrities joined in
- 23. Interactive video The Wilderness Society
- 25. Snapchat WWF
- 27. Be More Heroic Call to action: •Post video about Being More Heroic on You Tube •Fill out the form to share
- 29. • EmailEmail
- 33. Embedded survey in Email MailChimp
- 34. Inspired? Who wants to come forward with ideas for Variety?
- 35. Thank you very much
- 36. How cool can you be?
Editor's Notes
- More info egg hunt: http://www.parachutedigitalmarketing.com.au/blog/mobile-marketing-and-apps/beacons-bring-the-digital-real-worlds-together/ http://www.mobilecommercedaily.com/fundraising-campaign-puts-beacons-inside-275-eggs-across-new-york Sponsored by Faberge, benefits go to 2 charities, free exhibition at the end, prize total 30,000 USDto spend on Faberge jewellery. http://www.lumity.org/blog/beacontech/ Proximity fundraising. Just in the same way for-profit companies may get your attention when you’re near their store, nonprofits can set up proximity marketing to alert passersby about the organization and current programs. For example, if someone walks by a food pantry, the organization can send out an alert with a statistic about the lack of access to nutritional food in the neighborhood and prompt for a donation. Or, if a person passes by a school or daycare center, the organization can send alerts about to current programming and student milestones it’s proud of, prompting the visitor to support the next initiative. NB: in 2016 also in NZ: Wellington – Christchurch – Auckland, but not clear if they used beacons, there was an app to mark the egg you found, but you couldn’t bid and the website doesn’t mention any clues given.
- http://360syria.com/photosphere UK’s innovation manager calls the VR an empathy machine and empathy is the precursor to action… Charity water also has a virtual reality video on her FB page.
- The custom-built JCDecaux digital Innovate panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. Max 100 dollars without using PIN Link to video: http://www.bestadsontv.com/ad/74899/Melanoma-Institute-Australia-Stop-the-Spread This is an example of NFC, like Opal Cards and contactless paymets with PayPass (Master card) & PayWave (Visa card)
- https://www.trurating.com/en-au/home
- http://digitalsynopsis.com/quit-victoria-emphysema
- https://www.youtube.com/watch?v=RBQ-IoHfimQ http://www.helpiscoming.org http://www.adherecreative.com/blog/top-10-influential-social-media-campaigns-of-2015 Influential figures such as Nigella Lawson, Thom Yorke of Radiohead, Ellie Goulding and Coldplay took part and shared the campaign via Facebook and Twitter. Since the campaign launched in September of this year, Google Trends indicates that searches for both "Syria" and the phrase "help is coming" have surged magnanimously http://gutsglory.be/best-social-media-campaigns-of-2015/ http://wallblog.co.uk/2015/09/25/social-media-campaigns-to-watch-burberry-save-the-children-chanel-and-twitter/
- http://www.forbes.com/sites/dandiamond/2014/08/29/the-als-ice-bucket-challenge-has-raised-100m-but-its-finally-cooling-off/#18d532c85593 Mark Zuckerberg, Bill Gates, harrison Ford etc. Obama refused, but donated.
- Be sure to add descriptions to your photo’s for bonus messaging opportunity! https://www.facebook.com/wilderness.society?fref=ts
- https://www.youtube.com/watch?v=LQvsPW7BAlg
- http://endangeredemoji.com/
- WWF Danmark The Danish branch of WWF used Snapchat to emphasise the speed at which endangered species disappear. Each ad featured one of five endangered animals with the tagline ‘Don’t let this be my #LastSelfie’. The campaign exploits the popularity of the selfie in popular culture, particularly for younger demographics. Users were encouraged to snap and send the picture to their friends, a sober image to raise awareness of the issue
- http://bemoreheroic.org/share-the-movement/
- https://projectcure.org/ Mentioned as the best NFP website by hubspot. http://blog.hubspot.com/marketing/outstanding-nonprofit-websites-charity-navigator-list#sm.001v7568l1dm7enbxcc20yqj8qq7y
- http://kb.mailchimp.com/campaigns/design/send-a-simple-poll-or-survey-to-subscribers