This document provides information about hosting virtual fundraising events. It discusses the basics of virtual runs/walks/rides, how to enable donations and fundraising, and customer success stories. The key points are that virtual events allow expanding reach and fundraising while saving on overhead, enabling donations and individual/team fundraising can help raise more, and examples show how nonprofits leveraged various tools to successfully fundraise through virtual events.

1. Your Fundraising 411
Engage Your Supporters Anywhere with Virtual
Run/Walk/Rides

2. Agenda
▷ Welcome to GiveSignup | RunSignup
▷ The Basics of Virtual
▷ How to Raise More with a Run/Walk/Ride
▷ Customer Success
▷ Getting Started for FREE!
▷ Q&A

3. Hello!
We are Chris and Elisabeth from
GiveSignup.
We’re here because we want to
help nonprofits raise more with
free fundraising technology.

4. GiveSignup | RunSignup
▷ GiveSignup is built on the technology and business foundations of
RunSignup
▷ Best in class technology to elevate nonprofits’ revenue generation and
supporter engagement
▷ Purpose-built Fundraising Technology for Nonprofits
○ Event fundraising
○ Online giving
▷ 9,000+ Nonprofits are using GiveSignup today
Raise more. Save time. Easy!

6. All-in-One Supporter
Engagement Platform
▷ Data on supporters of all
types
▷ Engage supporters with
new events, fundraising
campaigns and donation
opportunities
▷ Easily connect to other
platforms that your
nonprofit uses
▷ Your mission is always first

7. The Basics of Virtual
What/Where/Why

8. What is a Virtual Run/Walk/Ride?
▷ A run/walk/ride that can be finished anywhere
▷ Self-reported results (or via RaceJoy) instead of chip-timing
▷ Generally have a flexible time range for completion
○ 26.6% give 8-14 days
○ 23% give 15-30 days
○ 26.6% give 31-90 days
➢ Virtual participants are different
○ 65% were women in 2020
○ Older than traditional racers - 53% were
over 40 in 2020.

9. Why Virtual in 2021?
Convert an existing event
▷ Prevent cancellation
▷ Provide opportunity
for supporters to stay
engaged
▷ Create continuity and
preserve tradition
▷ Save money on
in-person overhead
Add to existing event
▷ An option for
everyone
▷ Expand beyond local
▷ Built-in contingency
plan
Hybrid will be expected for
years to come.
Create new event
▷ Expand your reach
▷ Low-overhead way to
focus on fundraising
▷ Complimentary piece
of your fundraising
plan
Benefits of converting, adding, or creating a virtual run/walk/ride.

10. Features of Successful Virtual
Run/Walk/Ride
▷ Inclusivity. Offer multiple distance options and the ability to report a
finish instead of a time.
▷ Easy. Make results reporting simple and intuitive.
▷ A Hook. This can be sweet swag, a fun theme, or a clear link to a
beloved cause.
▷ Rewarding. Enable digital goodies like digital bibs and finisher
certificates.
▷ Interactive. Encourage team joining, photo sharing, and social media
conversation.

11. Raise More with Virtual
Run/Walk/Rides
Engage Supporters Everywhere

12. Enabling Donations &
Fundraising
▷ Enhance your race by turning on simple
donations using your own branding
▷ Turn on a checkbox to give donors the option
to cover the processing fee (when offered
that brings down the fee to 1.9% on average)
▷ Encourage participants to engage their
personal networks for support using
individual fundraising
▷ Up the ante using team fundraising (not to be
confused with non fundraising groups and
teams)

13. Enabling Donations in the Race
Dashboard
Turn on donations under
Donations >> Setup >>
General Settings.

14. Donor Covered Fees
Financial >> Pricing >> Processing Fee Type

15. Donation Levels
Donations >> Setup >> General Settings

16. Enabling Fundraising in the Race Dashboard
STEP 1-- Individual Fundraising
Set up default goals and messaging
STEP 2 (OPTIONAL)-- Team Fundraising
▷ Fundraising Teams are not connected
to Race Groups/Teams. Not every
fundraising race needs teams
▷ Set up team settings, goals, and
messaging

17. (Quick Hits)
Advanced
Fundraising
Features

18. Fundraising Minimums
Fee Waived
Fee Not Waived
Required fundraising goal. Fundraisers can
edit to increase their goal above the
minimum, but cannot lower it. They pay the
registration fee.
The fundraiser agrees to the
fundraising minimum and does not
pay anything for registration.

19. Fundraising Rewards
Fundraiser Refunds
are a great way to
incentivize your
participants to raise
more money!

20. Fundraising Page Customization
You can customize the
Headers and Menu Item
placements on the
registration page.

21. Fundraiser Milestones
▷ Create $$ Milestones
▷ S W A G !
▷ Show fundraisers
what their
contribution can do.

22. Personalized
Fundraising Pages
▷ Fundraiser Slideshow
▷ Easy Photo Upload
▷ Fundraiser Description/Story
▷ Facebook Fundraiser Status
▷ Easy social share options
▷ CTA
▷ Team and Charity displayed
▷ Fundraiser has control

23. Fundraising Emails &
Customization

24. Where to find Email Settings

25. Facebook Fundraiser Integration

26. Facebook Fundraising
❖ Simple Setup
❖ Increase Donations
❖ NO Processing Fee on FB
donations
❖ Spread The Message

27. Customer Success Stories
Be a copycat.

28. Sparrow’s Nest Superhero Challenge and 5K
▷ Combo Challenge/5K Virtual Event for Sparrow’s Nest a nonprofit that cooks and
delivers food each week to the families of caregivers and children with cancer who
reside within a 20 mile radius of the Sparrow’s Nest Kitchen in Wappingers Falls, NY.
▷ Opens today!

29. Sparrow’s Nest Superhero Challenge and 5K
▷ Already close to 40k Fundraising Goal
▷ Using specific levels with tangible
monetary values

30. Sparrow’s Nest Superhero Challenge and 5K
▷ Succeeding by encouraging both individual and team fundraising

31. Downtown Runaround
▷ Fundraiser by Downtown Greens, a small
nonprofit in Fredericksburg, Virginia
▷ First time virtual race-- they overachieved
their registration goal and had 189
participants
▷ They also raised over $2000 in additional
donations (on top of registration fees)
▷ They used a variety of free tools, including
cover pages, Web Checkin, teams, the
sponsor platform, and email marketing to
put on a successful and fun virtual race

32. IRIS Run for Refugees
▷ IRIS held their annual live event
in February 2020, but for the
2021 version, they went virtual.
▷ In 2021, they had fewer
participants but have raised
$98,000 in donations, as
compared to $81,000 in 2020
▷ IRIS utilized fundraising refunds
for top fundraisers, and also
gave out prizes at different
fundraising prizes

33. Get Started For Free

34. Q&A

35. Thank You

36. GiveSignup