Shanelle Newton Clapham, a digital marketing consultant with 11 years of experience, gave a presentation on making the most of mobile for non-profits. She discussed how mobile has overtaken desktop usage, provided statistics on mobile engagement and fundraising, and gave examples of using mobile technologies like beacons, QR codes, NFC, geo-fencing and SMS for events, peer-to-peer fundraising, and donations. She concluded by asking attendees if they were interested in partnering on a mobile project or had any other questions.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Stop waiting to monetize until you have a larger audience. In this presentation, I will show you several creative monetization strategies that you can implement and start earning today.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Effective Social Media and Email Campaigns | CaringBridgeCaryn Pagel
CaringBridge is a mid-sized nonprofit with two annual giving campaigns. Our campaign team presented this to members of Minnesota Council of Nonprofits on September 10, 2014.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Understand why personality and authenticity is so important and how to convey it in your email
Avoid Hank’s relationship mistakes with your customers and subscribers; instead foster loyalty and appreciation
Experience a mindset shift in how you approach and deploy email marketing
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Facebook for Leads: Mid-Atlantic States Cemetery and Funeral ConferenceFuneral Innovations
Learn how to use Facebook to generate leads for your funeral home and cemetery. Presentation given to the Mid-Atlantic States Cemetery and Funeral Convention in Atlantic City, New Jersey.
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Parachute Digital is all about helping non-profit organisations make more money online by giving their supporters a better experience.
In this email marketing presentation Shanelle Newton Clapham shares very specific tactics to get people to open emails, to click on emails and how to motivate them to donate to charities and not-for-profit organisations.
This is a very specific guide that will help you improve your email marketing.
Stop waiting to monetize until you have a larger audience. In this presentation, I will show you several creative monetization strategies that you can implement and start earning today.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Effective Social Media and Email Campaigns | CaringBridgeCaryn Pagel
CaringBridge is a mid-sized nonprofit with two annual giving campaigns. Our campaign team presented this to members of Minnesota Council of Nonprofits on September 10, 2014.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Understand why personality and authenticity is so important and how to convey it in your email
Avoid Hank’s relationship mistakes with your customers and subscribers; instead foster loyalty and appreciation
Experience a mindset shift in how you approach and deploy email marketing
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Facebook for Leads: Mid-Atlantic States Cemetery and Funeral ConferenceFuneral Innovations
Learn how to use Facebook to generate leads for your funeral home and cemetery. Presentation given to the Mid-Atlantic States Cemetery and Funeral Convention in Atlantic City, New Jersey.
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Parachute Digital is all about helping non-profit organisations make more money online by giving their supporters a better experience.
In this email marketing presentation Shanelle Newton Clapham shares very specific tactics to get people to open emails, to click on emails and how to motivate them to donate to charities and not-for-profit organisations.
This is a very specific guide that will help you improve your email marketing.
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
Content Marketing is the 2nd of the Digital Marketing Fundamentals taught in Parachute Digital's 12 week online marketing course - the Learn & Implement Digital Academy http://www.parachutedigitalmarketing.com.au/our-services-are-digital-adventures/learn-implement-digital-academy/
In this lesson we go over the elements of telling a good story, that will engage and retain your customers or donors. We then spend some time understand what "content" is in a digital context. We go through loads of great examples of online content marketing and then we look into Content Marketing Strategies.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Presentation for our Delicious Digital Breakfast seminar about Writing Webpages That Convert. Learn more about SEO, webpage structure and landingpages.
We're on a mission to give every donor a great online experience.
Parachute Digital supports non-profit organisations to acquire and retain supporters through digital channels.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Learn about the 7 mistakes non-profit organisations make when building and marketing their mobile apps.
Shanelle Newton Clapham talks about how non-profits can give their supporters a great experience by building better apps and measure their effectiveness.
You can listen to the webinar here: http://www.apps4change.org.au/LearningCentre/Webinars.aspx
The Wilderness Society worked with Parachute Digital to create a regular giving donor acquisition strategy using digital channels to acquire new supporters online.
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
In this presentation, two Australian Non-Profit Fundraising industry leaders, Shanelle Newton Clapham of Parachute Digital and Ashley Rose of MonDial Fundraising, talk about how charities can get the most out of the using Digital Leads they generate for Regular Giving Donor Acquisition via Telefundraising.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Shanelle Newton Clapham is working hard to get charities to the opportunity that mobile can present for their fundraising campaigns, especially events.
21st Century Salute - Keeping Donors Connected to You and Your CauseWebLink International
While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before.
But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts?
In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"
Why a Top New York Charity Moved to Mobile Givinggjhassin
Northwell Health Foundation is the fundraising arm of the largest private healthcare provider in New York. However, cultivating meaningful ongoing relationships with their donor base is always challenging. Join Give by Cell’s CEO Dave Asheim as he talked with Senior Director of Special Events Mindy Reade of New York’s Northwell Health Foundation about why they moved to mobile giving and how they’ve achieved success after adopting the Give by Cell engagement platform.
Check out our slides on the benefits of mobile fundraising to learn how you can utilize technology to reach more donors, increase engagement, and raise more money!
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Mobile Payments: Driving Global M-Commerce Adoption - Johan Lindstrom, Master...Internet World
Mobile Theatre - June 19th, 10:30-11:00
The session looks at the dynamics of the mobile payments landscape today. Which countries and mobile money solutions are championing growth? Get exclusive insights from MEF’s recent 13-country consumer study which reveals how mobile payments are driving consumer engagement globally. Learn more about the exciting opportunities mobile money offers a connected society and better understand the barriers to accelerated adoption – in particular l when it comes to Consumer Trust.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Exceed Your Fundraising Goals with These Mobile Engagement Tools for Live Eve...María Núñez González
If you are looking for a way to energize your live event, Brittany Chaapel from associated builders and contractors would suggest you give mobile a try. Listen in as we discussed how using fundraising tools like a live thermometer and text message donations nearly doubled their previous year.
Similar to Mobile Marketing & Fundraising Inspiration (20)
The things that determine how fundraising works in a country are more about TRUST and REGULATION and BANKING than they are about culture, language or country.
See how fundraising differs across countries and cultures, and how it is still the same.
Shanelle Newton Clapham is a #digitalfundraising expert from Australia and she's talking about how Australia is a multi-cultural country and we need more diversity in our fundraising communications, segmentation and personalisation.
Learn how to track your digital fundraising campaign conversions back to the source. What that means is the unique ad that delivered the lead or donation, and the target audience as well as the digital channel
PURLS are personalised URLs that you can create to personalise the landing page or donation page experience for your donors.
That means variable text, firstname personalisation, pre-filling forms and dollar amounts.
It's about making it EASY for your donor to give.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
Learn what are the most important elements charities need to include in their digital fundraising strategy to raise more money online. Also case studies on how charities are using digital to prospect for bequestors/ Gifts in Wills.
Parachute Digital's Tania Ahmed, Marcos Sastre and Shanelle Newton Clapham show charities how to leverage digital fundraising platforms in Australia to raise more money online for their cause.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
During the corona virus pandemic, many charities have received an influx of calls from donors requesting to cancel their monthly donation - because that's the only way it can be done. Charities are offering donors the option to PAUSE or DOWNGRADE their donation as a first option, in an effort to retain donors. But should non-profit organisations give their donors the option to pause or cancel their donation from the website, without having to call?
In this presentation, Parachute Digital have mocked up 2 different ways this could work for your donors.
See Content & Organic Search case studies from 6 Australian charities that show how organisations benefit from investment in content and search for fundraising and campaigning. Specific examples show higher conversion rates and average donation amounts from people who visit from Google.
People that come from content and organic search (Google) also have higher engagement with content (longer time on site, view more pages) and they do convert to sign their name to petitions, download PDFs and sign up for newsletters.
Case studies from ASRC, WWF-Australia, MS Research Australia, Peter Mac Foundation, Fred Hollows and Cure Brain Cancer Foundation.
Finding the perfect donor match for your charity is hard, even with all the best online targeting. So when you do find a donor who cares about your organisation and cause, you need to onboard them with a digital donor journey to make them feel loved and special.
You already know all the challenges Schools and Universities face when trying to engage their Parents & Alumni in giving.
In this session Shanelle will show you how to use digital channels to tackle the challenges:
Find your alumni (build your donor database - what digital channels to use)
Create active Alumni that ask you how they can be involved (opt in to receive communications)
Connect parents to something bigger than their family (be part of a tribe/ community)
Get Parents to actually want to give and contribute more (increase number of gifts & lifetime value)
Give them an easy way to give (website donation pages, SMS and more).
Email marketing has been the cornerstone of most online marketing and digital fundraising campaigns for the last 15 years. But email response rates are in decline.
Here are 3 clear tactics that you can employ to improve your results from email.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
Parachute Digital is a marketing and fundraising consultancy that offers not for profit organisations the opportunity to make more money online and give their supporters a great digital experience.
More from Shanelle Clapham Digital Fundraising (14)
2. We love the Not-for-Profit sector
✔ We consult
✔ We educate
✔ We research
3. Making The Most Of Mobile
Delicious Digital
17th November 2015
Shanelle Newton Clapham
4. Nice to meet you
Shanelle Newton Clapham
Consultant with more than
11 years experience in
digital marketing & fundraising
Author: Attracting Donors Online
16. iOS experience:
1. Supporter receives SMS
2. Clicks link to invitation
3. Invitation opens
4. Add to Wallet.
Android experience:
1. Supporter receives SMS
2. Clicks link to invitation
3. Prompt to download Wallet app
4. Opens Google Play store
5. Download app + password
6. Invitation opens
7. Add to wallet.
17. More mobile stats
96% of all SMS’s
are read within
3 minutes
44% of people
sleep with their
smartphone
52% of all emails
are opened on a mobile
device
Facebook overtook
Google Maps as the most
popular app worldwide in
2014
23. Use a beacon
• The Big Egg Hunt
• 275 beacons in eggs placed in
New York, created by artists
• Consumers were encouraged to
find and check-in at the egg
• They received clues and could bid
on the egg via an app
29. Mobile card readers
• PayPal Here: app + device
• Swipe, insert or tap to pay
• Send tax invoice & receipt
• Only for Android & iPhone.
PayPal Here accepts
all major credit cards,
debit cards, cash,
checks, as well as
PayPal payments.
33. 6 Million Australians use Paypal.
Some smartphones have fingerprint
authentication for PayPal.
PayPal and mobile
34. Geo fencing
Supporter receives a
push notification when
they enter the geo
fence.
What you need:
• APP
• GPS switched on
• (permission).
35. Geo fence: The North Face
• Geo fencing up to 1 mile from the shop
• 79% have increased their shop visits
• 65% made a purchase as a result of the reminder
• Messages/ offers depend on weather, location and type of client.
38. Movember
2013: $26 Million raised in Australia – 122K
MoBro’s.
2014: $22 Million raised in Australia – 95K
MoBro’s.
3 donors per participant (globally).
Who has a smartphone?
Who sleeps with his/ her phone?
Who checked email this morning on mobile?
Who used maps this week?
Who has downloaded more than 5 apps?
Who checks his/ her mobile more then 10 times a day
We will give you ideas and inspiration and will Ask again at the end
3 billion searches a day
http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369
http://www.techtimes.com/articles/93310/20151009/google-mobile-searches-have-taken-over-worldwide.htm
Comscore: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
43% of online time now spent on the smartphone, desktop 39%, tablet 18%. See: http://www.cmo.com.au/article/587953/report-mobile-app-time-dominates-Australian-smartphone-usage/
https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2015.pdf (lot of info in this report)
http://marketingland.com/us-mobile-users-still-favor-social-media-over-other-apps-143887 (how much time spent on social media in US)
70% of people access social media from their smartphone
75% use an app to access social media (77% female, 73% male)
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ January 2015
Latest report Nielsen August 15: no 33 hours a month on smartphone apps
http://www.cmo.com.au/article/587953/report-mobile-app-time-dominates-Australian-smartphone-usage/
19 people responding on SMS 1 (sent to 27), 14 are using IOS and 5 Android.
Open rate sms: http://www.bandt.com.au/marketing/sms-marketing-has-open-rate-of-almost-100-claims-new-study (July 2015) + 99%
96% within 3 minutes: smssa.com.au
Open email on mobile device, Q2 2015: http://www.slideshare.net/Planimedia/experian-email-benchmark-reportq22015
Facebookmost popular app: http://www.comscore.com/Insights/Data-Mine/Top-25-Mobile-Apps-Dominated-By-The-Largest-Digital-Media-Brands: 2014
http://www.itproportal.com/2013/08/08/google-maps-is-the-worlds-most-popular-smartphone-app/
http://searchengineland.com/mobile-search-need-perspective-222386 (sleep with phone)
Looked for opshops near me, one of the results is Mulberry Street Vintage Designer Boutique.
Talk about other experience with Marriot hotel
More info egg hunt:
http://www.parachutedigitalmarketing.com.au/blog/mobile-marketing-and-apps/beacons-bring-the-digital-real-worlds-together/
http://www.mobilecommercedaily.com/fundraising-campaign-puts-beacons-inside-275-eggs-across-new-york
Sponsored by Faberge, benefits go to 2 charities, free exhibition at the end, prize total 30,000 USDto spend on Faberge jewellery.
http://www.lumity.org/blog/beacontech/
Proximity fundraising. Just in the same way for-profit companies may get your attention when you’re near their store, nonprofits can set up proximity marketing to alert passersby about the organization and current programs. For example, if someone walks by a food pantry, the organization can send out an alert with a statistic about the lack of access to nutritional food in the neighborhood and prompt for a donation. Or, if a person passes by a school or daycare center, the organization can send alerts about to current programming and student milestones it’s proud of, prompting the visitor to support the next initiative.
Leeds based agency Propaganda have helped out homeless charity Simon on the Streets with a novel QR Code campaign. The QR Codes are printed on cardboard and then placed amongst blankets and belongings to look like a homeless person has been sleeping there. These installations are then situated around the city centre. The QR Codes resolve to a JustGiving page where the public can donate directly to the charity. Previous ideas to help the homeless with QR Codes have not really worked but I think this one does.
http://2d-code.co.uk/homeless-charity-qr-code/
The custom-built JCDecaux digital Innovate panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go.
Max 100 dollars without using PIN
Link to video: http://www.bestadsontv.com/ad/74899/Melanoma-Institute-Australia-Stop-the-Spread
This is an example of NFC, like Opal Cards and contactless paymets with PayPass (Master card) & PayWave (Visa card)
The custom-built JCDecaux digital Innovate panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go.
Max 100 dollars without using PIN
Link to video: http://www.bestadsontv.com/ad/74899/Melanoma-Institute-Australia-Stop-the-Spread
This is an example of NFC, like Opal Cards and contactless paymets with PayPass (Master card) & PayWave (Visa card)
Demp of paypal here
How I tried to use a charity of choice for this demo – and why you should donate due to the effort Northcott went to.
http://www.parachutedigitalmarketing.com.au/blog/digital-fundraising-online-giving/mobile-makes-up-10-of-digital-fundraising-for-australian-charity/
6 million australians use PayPal https://www.paypal.com/au/webapps/mpp/merchant
Smartphones with paypal fingerprint: LG V10 and Samsung Galaxy phones
The North Face (outdoor apparel) uses Geo fencing around their shops. Customers have responded well to this type of mobile marketing. 79% report they have increased their visits to the store once they started receiving reminders, and 65% made a purchase as a result of the reminder. They do specials depending on the weather or location.
See: http://www.louderonline.com.au/mobile-marketing-success-stories/
The North Face (outdoor apparel) uses Geo fencing around their shops. Customers have responded well to this type of mobile marketing. 79% report they have increased their visits to the store once they started receiving reminders, and 65% made a purchase as a result of the reminder. They do specials depending on the weather or location.
See: http://www.louderonline.com.au/mobile-marketing-success-stories/
Appeal revenue from Leukaemia foundation went from 14mln in 2010 to 18mln in 2012 after introducing mobile in their fundraising mix
Annual report: Revenues from Greatest shave were reduced in 2015 (675.474, that’s 494.645 less than in 2014). Changed strategy to reduce reliance on the World’s Greatest Shave.
Movember annual report 2014/2015:
105mln raised worldwide.
In Australia: 21.7mln raised and 94,939 participants.
App iPhone
Mobile website
Active facebook page with styling tips and funny videos
www.textgiving.org.au
Pilot Australia till October 2016, text to donate is very common in US & UK
5 dollar donations, 1% fee
Prepaid: deducted from credit, post paid: visible on mobile phone bill
1999 = dedicated emergency relief appeal number
Max. 15 charities in Australia
https://youtu.be/J9x01UHM7cg
Unicef video about text to donate
Advertising 1 month October – Sydney wide
20% conversion on Phone to RG
50 SMS donations per day.
High CPA due to advertising.
Red Cross: 9% conversion rate and an average gift of 130 dollars. You can share these figures (permission Emma 9/11).
Sms Great cycle challenge
Demp of paypal here
Shazamable lables on bottles in Canada, unveiling recipes for cocktails with vodka. August 2015
http://mobilemarketingmagazine.com/absolut-vodka-bottles-go-shazamable-in-canada/
Cornetto Enigma bear https://vimeo.com/39450240
Toyota
Shazamable labels on bottles in Canada, unveiling recipes for cocktails with vodka. August 2015
http://mobilemarketingmagazine.com/absolut-vodka-bottles-go-shazamable-in-canada/