The study also throws up interesting observations like 33% of the users of Merucab users were unsatisfied. They have a very high negative sentiment towards the brand. This has led to the creation of hate accounts on Twitter.

1. A Social Media Report on
RADIO TAXI SERVICE PROVIDERS
IN INDIA
Period of analysis : 1stOct –11thNov 2014

2. Summary
Ola Cabs has the highest share of voice at 46%
The negative sentiment among customers is high for Meruand Easy Cabs
Uberhas the largest fan base on Facebook. This may be due to its international presence. Fan size of Uberis 170 times that of Easy Cabs
Ola is the most followed radio taxi service provider on Twitter
•Males are more likely to talk about cabs than female
•Youths tend to talk more about taxi services as compared to elder age group.
•80% of the buzz around Radio taxi service providers is on Twitter
•Ola and Uber have city specific Twitter handles
•Ola and Meru have dedicated support handles on Twitter - @support_olaand @meru_cares
•Meru Cabs has a hate-handle on Twitter
Play Store Ratings
•Mobile App of Uberis the highest rated app on Play Store followed by MeruCabs

3. Hashtag campaigns by OLA Cabs increased the buzz for the brand
-50
0
50
100
150
200
250
300
350
400
450
1-Oct
4-Oct
7-Oct
10-Oct
13-Oct
16-Oct
19-Oct
22-Oct
25-Oct
28-Oct
31-Oct
3-Nov
6-Nov
9-Nov
OLA
Meru
Uber
Easy
TABCab
Mega
OLA Cabs led the buzz with 5.6K mentions followed by MeruCabswith 2.3K mentions, Uber1.9K mentions, MegaCabs0.6K mentions, Easycabs0.3K mentions. TAB Cabs has the least social media buzz with only double digit mentions
5.6K
MENTIONS OF OLA CABS
2.3K
MENTIONS OF MERU CABS
#OLAConnectscontest by OLA Cabs
#DontDrinkDrive
and promo code “uber300freeride” of UberIndia
Social media buzz trend of radio taxi service providers, Source: Simplify360
Period of analysis : 1stOct –11thNov 2014

4. OLA has the highest Share of Voice
46%
19%
16%
10%
5%
3%
1%
Ola
Meru
Uber
TaxiForSure
Mega
Easy
TABCab
OLA cabs leads the share of voice at 46% followed by Meru cabs
Share of voice of radio taxi service providers, Source: Simplify360

5. Demographic Analysis
82.71%
17.29%
Males are more active on social media on discussions on Cabs Services
71%
24%
4%
1%
13-20
21-30
31-40
40+
Youths are more active when it comes to posting/discussing their views on Cab Services.
The elder age group is relatively inactive on Social media

6. 60%
22%
19%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
OLA Cabs
https://twitter.com/socio_foodie/status/532039848563986432
https://www.facebook.com/181897891838024/posts/ 959004244127381
https://twitter.com/sripurna987/status/532096301077262337
https://twitter.com/shekhar_vdy/status/531710083227340800

7. Meru Cabs
55%
12%
33%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/ksharmaabhinav/status/525155775165902848
https://www.facebook.com/200220286704050/posts/804048426321230
https://twitter.com/nnrajesh/status/531385718908538880
https://twitter.com/nishant_247/status/530702501364781056
A large number of Merucab users are unsatisfied. They have a very high negative sentiment towards the brand. This has led to the creation of hate accounts on Twitter

8. Hate Twitter handles for Meru -@MeruCabSucks

9. Uber Cabs
62%
22%
16%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/shearsha/status/531757536194482176
https://plus.google.com/107753860172255878171/posts/dodYqLKAqho
https://twitter.com/ChiragSabunani/status/530604481851842560
https://twitter.com/kumarsumit_13/status/532056186577645568

10. Mega Cabs
60%
25%
15%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/jogikhalid/status/521920072705523712
https://twitter.com/TheHumerus/status/521547855589171200
https://twitter.com/ladythinkalot7/status/524525248490655744
https://www.facebook.com/427172434064099/posts/658735347574472

11. Easy Cabs
52%
10%
38%
Neutral
Positve
Negative
What led to negative Buzz ?
https://www.facebook.com/228057536200/posts/10152686089321201

12. TaxiForSure
52%
11%
37%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/ericayalagi/status/528748199268216834
https://twitter.com/UrfiShaikh/status/530995728751927296
“I am not at all satisfied with the services of the Taxiforsure. Very unreliable and actually costly affair. I Will not suggest any one to use this.Ihad badexperienceThey come late and charge more. It seems they are cheating their customers by charging unethically. Think twice before going with them”
http://www.mouthshut.com/review/Taxiforsure-com-review-usmmuospns
booked a cab 1 day before my journey date. Got confirmation within a minute via sms/email. Guess what, I waited for more than an hour, and they did not even bother to send a taxi! Called them more than 10 times, did not pick my call. Finally I had to settle for an auto. The most shittiestserviceI ever came across.
http://www.mouthshut.com/review/Taxiforsure-com-review-slupsllqns

13. TABCab
60%
22%
19%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
INSUFFICIENT DATA

14. Majority of the buzz for cab industry on social media is from Twitter
80%
16%
2%
1%
1%
1%
TWITTER
FACEBOOK
GOOGLE +
DISCUSSIONS
NEWS
VIDEOS

15. Uberhas the largest fan base on Facebook
4,603
11,904
22,604
38,036
87,544
99,799
785,128
The fans of Uber is 170 times than of EasyCabs
Facebook fans of radio taxi service providers, Source: Simplify360

16. 198
470
506
1,669
1931
3,361
OLA is the most followed taxi service provider on Twitter
Uber is not included because it has only city specific twitter handles
Twitter followers of radio taxi service providers, Source: Simplify360

17. Ola and Uber have city specific Twitter handles
Ola_Mumbai
Ola_Bangalore
Ola_Delhi
Ola_Chennai
Ola_Hyderabad
Ola_Nagpur
Ola_Nasik
Ola_Coimbatore
Ola_Jaipur
Ola_chandigarh
Ola_Ahmedabad
Ola_Goa
Ola_Pune
Ola_Indore
Ola_Amritsar
Ola_Vizag
Ola_Ludhiana
Ola_Lucknow
Ola_Surat
Uber_Kolkata
Uber_BLR
Uber_Mumbai
Uber_Delhi
Uber_Chennai
Uber_Pune
Uber_HYD
Uber_CHD
Uber_Jaipur
Uber_AHM
Ola and Uberhave reached out to a wider audience because of city specific twitter handles

18. OLA Cabs and Meru Cabs have dedicated support handles
Dedicated support twitter handles by OLA and MERU has given them edge over their competitors

19. Apps Comparison

20. 3.0
3.6
3.7
3.8
4.1
4.2
Google Play Store Ratings
Uber has the highest rating, though it also includes its international users.
EasyCabsdoes not have Android App on Play Store.
Google playstorerating of radio taxi service providers,
Ratings are on a scale of 5. The higher the better
Source: Simplify360

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Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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