Ola Cabs was founded in 2010 in Mumbai and is now headquartered in Bangalore. It has expanded to over 200,000 vehicles across 85 cities in India. Ola started as an online cab aggregator, partnering with private taxi owners to provide its service through mobile apps. This allowed it to grow rapidly while requiring low investment. Ola acquired TaxiForSure in 2015, making it the largest cab aggregator in India with over 1 million rides booked per day. While Ola faces threats from increasing competition and lack of regulations, its aggressive expansion and partnerships position it for continued growth in India's developing ridesharing market.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
This Presentation was created for academic purposes. The facts and figures mentioned in this presentation are captured from various new papers and blogs etc. Hence, please double check with concerned authority before reusing the same.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
Be a part of Reliance Entertainments Digital Business - Zapak Digital Entertainment Ltd.
Earn high returns on new age entertainment by partnering with Zapak - India's largest gaming company - 120 franchisee stores pan India and growing. Be a part of India's biggest gaming revolution.
For more details contact me at - karan.arya@zapak.co.in
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
This Presentation was created for academic purposes. The facts and figures mentioned in this presentation are captured from various new papers and blogs etc. Hence, please double check with concerned authority before reusing the same.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
Be a part of Reliance Entertainments Digital Business - Zapak Digital Entertainment Ltd.
Earn high returns on new age entertainment by partnering with Zapak - India's largest gaming company - 120 franchisee stores pan India and growing. Be a part of India's biggest gaming revolution.
For more details contact me at - karan.arya@zapak.co.in
A in-depth view on the Asia Pacific Economic Forum and everything it stands for and represents. A continuum of information starting from its formation to present-day happenings.
A research into Taxi aggregator industry. The company we have chosen is JUGNOO. Jugnoo is the fastest growing auto service. Hope you all will like our efforts
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it is research in comparative study of OLA and JGUNOO in INDORE lesion about consumer preference for cab services . this research is performed by MBA student MR. Deepak saraf, Balendre Kushwaha, Ateet Bisen, Deepak Farakiya, and Ayusha joishi
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Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
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Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
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OLA Cabs
1. Presented By -
Debolina Choudhury
Neha Rusia
Nidhi Kompal
Rachit Prasad
Saptarshi Ray
Shriprada C
LA CABS
2.
3. It was founded on 3 December 2010 by Anshul Gupta
(currently CEO) and Ankit Bhati
Ola started as an online cab aggregator in Mumbai, now
based out of Bangalore and is among the fastest
growing businesses in India
Ola cabs has expanded to a network of more than
200,000 cars across 85 cities. In November 2014
Ola expanded to incorporate autos in Bengaluru. Ola
Auto expanded to other cities
like Delhi, Pune and Chennai.
4. Meru Cabs was one of the first companies to launch metered
"Radio cabs" in India under its brand "Meru."
Meru Cabs has grown exponentially of fleet size and geographical
presence. Customers benefit from a relaxed commute in a well
equipped, air-conditioned cab.
Meru Cabs launched in Mumbai with 45 cabs in 2007; started
operations in 2008 at Delhi, Hyderabad & Bengaluru. It extended
its services Jaipur & Ahmedabad in 2013 and Chennai by March
2014.
Serves more than 1.8 million passengers its also 3rd largest "Radio
Taxi" company in the world
6. • First mover advantage as a taxi aggregator in India
• Acquisition of Taxi For Sure made it No. 1 in India
• High awareness due to aggressive TV, online and print
media marketing
• Huge customer base & due to network effect it is increasing
• Rapid expansion and online application
• Multiple rounds of VC investments have made the brand
financially strong
STRENGTHS
• Drivers are the face of the company and hence their
misbehavior directly affects the brand image
• While the demand is huge, amount of cash burning is huge
and monetization is very difficult
WEAKNESS
7. • Unorganized market is huge (~90%) and hence potential is high
• Increasing internet penetration & smart phone users
• Rising disposable income
• Shifting of consumers towards convenience creates huge
demand
• Acquisition of smaller players
OPPORTUNITIES
• Rising competition
• Uber has deep pocket and hence can burn cash heavily
• Presence of many national players
• Absence of clear government regulations in developing
countries
• Future is unclear due to lack of regulations and Customer
loyalty is less in this industry
THREATS
8. Downfall of Meru
Meru cabs was started in Mumbai on April 2007.
Expansion of services to Delhi, Bangalore, Hyderabad.
Post the Entry of Ola in 2010.
• Meru owns its cabs and the
drivers are franchisee who rent the
car at a certain rate from the
company.
• Meru was the first to introduce
GPS.
• Meru cabs booking could be done
through calls.
• Last Minute cab cancellations had
become a routine for Meru
• Underestimated OLA and was
doing a monopoly pricing for Cabs
industry which hit them badly
when OLA did its repricing
• Ola Cabs aggregates cars from
small tour individuals. The drivers
are on a fixed salary+ Incentives.
• Ola has its own technology and
first to introduce a mobile app.
• Last minute cancellation was
almost negligible as Ola made it a
policy of not saying ‘NO” to
customer.
• Ola acquired “Taxi for sure” and
expanded its business horizon.
• Advertising strategy was very
Innovative concepts like Happiness
week etc.
9.
10.
11.
12.
13. Strategies used by OLA
Only App service.
Partnership with private taxi owners, hence low
investment.
Variable benefits for drivers of OLA.
Works with leading financial institutions that provide
loans to help prospective drivers buy their cars outright.
Offers training to ensure drivers are equipped to deliver a
quality and safe experience for passengers.
Offers three different tiers of car service to suit different
budgets: luxury sedan models, mid-range, and its Ola
Mini range.
14. Continued …
Variety of payment options for customers- cash and OLA
Wallet.
Even pricing while travelling at night.
Included autos under OLA
OLA McCafe.
Free rides and discount coupons.
Social Causes.
Provided feedback forms to customers.
Ola wallets to be used on platforms like Oyo Rooms, Lenskart
and Saavan.
16. In November 2014 report SoftBank — mapped out the market share of India’s top
organised taxi companies.
17. Providing training to drivers in skilled driving, traffic rules,
etiquettes.
Increasing number of App languages to provide better flexibility
to customers/drivers and to ultimately increase the app usage
Showing the route being taken on a real time basis, reducing app
lag times and increasing GPS precision, for an enhanced customer
experience overall.
Olacabs.com, launched a ‘pink cabs’ service, driven by women
drivers and which will only allow female passengers to board
them. Complying with Government regulations, Ola also launched
an emergency contact.
Ola currently operates across 67 cities, and consumers have
access to over 100,000 vehicles via the app. With its new
acquisition, Ola’s nationwide presence will strengthen via
TaxiForSure’s network of 15,000 drivers across 47 cities.
Lack of skilled drivers
Technical issues
Regulatory hurdles
Vehicle unavailability
Recovery to Potential obstacles of OLA
18. • Associating with big events
happening around metros.
• Providing free Ola money and
cashbacks to promote usage of
apps
• Offers a wide variety of cab
options including a Nano and an
Auto option to appeal to various
customer categories
Acquisition Initiatives
• Providing training to drivers in
skilled driving, traffic rules,
etiquettes.
• Encouraging new drivers (who
don't have a car), by arranging
low interest rates with financiers
Customer acquisition
initiatives
Driver acquisition
initiatives