Ola and Uber partner with private taxi owners, requiring low capital investment since they don't buy vehicles themselves. They provide technology for booking, dispatch, and quality assurance. Charges are Rs. 13/km with a minimum Rs. 100 fare for the first 6 km. Customer segments include regular commuters, families, business travelers, employees of partner corporations, and anyone wanting affordable city transportation. Unique values are safety, on-time arrival from advance bookings, and cashless payment for riders as well as assured bookings and reduced maintenance concerns for drivers. The services use mobile and web apps for delivery and notifications.

2. OLA/UBER BUSINESS MODEL
• They partner with private taxi owners, provide
modern technology and processes for booking,
dispatch etc. and quality assurance.
• Ola/Uber require very low capital investment as they
don’t buy cars.
CHARGES FOR AN A/C CAB
₹13/KM but with a base fare of ₹100 for the 1st 6km.

3. CUSTOMER SEGMENTS
Regular ​commuters to/from specific locations (Using
Ola shuttle service)
​Families to travel together at some place for some
time
Business people who don't want to drive & save time
for working while travelling
Corporates offering pickup/drop facility to employees
Office going people​(Can share a cab using Ola/Uber
sharing cab option)
Any one who wants to travel within city limits​ at
comfort

4. Unique Value Proposition [U.S.P.]
For End Users:
1) Safety Rides on Accurate Time with advance
bookings scheduling
2) Cashless rides
​For Cab Drivers / Owners:
1) Can get assured bookings instantly & earn more
2) Worry free maintenance for cabs

5. Delivery Channels
Mobile application​ + SMS Service
Eg. : iPhone, Android, Windows App
Web Application and email notifications
Cabs , Autos etc. (vehicles which are into service )

6. STEPS TO REGISTER YOUR CAR IN OLA/UBER
Buy a new car
or used
commercial
car
Hire a
driver with
commercia
l license
Collect
the
personal
document
from
driver
Register a co.
for the
business
Open a
current
account
Apply for
service
tax &
income
tax
registrati
on
Collect
the
document
(step 3)
Contact the
regional office
of ola/uber &
meet them
with
documents
Ola may
call the car
for
inspection
Ola provide all
the necessary
guidance &
mobile, app etc.

7. OLA/UBER SURGE PRICING
 The Ola/Uber fare rates automatically increases, when the
taxi demand is higher than drivers around you.
 The Ola/Uber prices are surging to ensure reliability and
availability for those who agree to pay a bit more.
 When the Ola/Uber prices are surging, it also encourages
more drivers to get back on the roads & be able to earn more
money.
 The Ola/Uber surging only last for a few minutes depends on
the demand & the amount of available drivers in your area.
 You will never pay the surged fare price unless you accept the
fare price, the Ola/Uber app will always ask you first to
confirm the higher fare before requesting a car for you.

8. VIEWS OF CUSTOMER