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Source: TAM Sports (A Division of TAM Media Research)
Event: Indian Premier League
IPL 2023: 31st Mar'23 to 16th Apr'23
IPL 2024: 22nd Mar'24 to 9th Apr'24
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
Count of channels during IPL 17 are 24 and during IPL 16 it was 25
Periods TV
IPL 16 100
IPL 17 106
Variables IPL 16
Categories 30+
Advertisers 45+
For Comparison purpose, we have considered 23 matches each for count of Categories and Advertisers
IPL 2024 - Commercial Advertis
Indexed Ad Volume Growth/Per Channel on T
Count
Count of Categories & Advertisers in IPL 1
> During IPL 17, the count of categories and advertisers increased by 65% and 37% compared to IPL 16.
1
100
106
IPL 16 IPL 17
%
Ad
Volume
share
TV
2
Indexed Period: IPL 16 (M01-M23) = 100
Rank Top Categories % share
1 Ecom-gaming 19%
2 Range of Food Products 11%
3 Pan Masala 10%
4 Cellular Phones-Smart Phones 5%
5 Securities/Sharebroking Organization 5%
% share based on Ad Volumes
Rank Top Advertisers (Brand) % share
1 Sporta Technologies (Dream11.Com) 12%
2 Parle Products 11%
3 Playgames 24*7 (My11circle) 6%
Top Categories and Advertisers of
IPL 17
IPL 17
3
> During IPL 17, the count of categories and advertisers increased by 65% and 37% compared to IPL 16.
> The top 5 categories present in IPL 17 together covered 50% share of ad volumes
> Among top 5 categories, Ecom-Gaming and Pan Masala were the common categories in
> Two of the top five categories in IPL 17 belonged to the F&B sector.
> Sporta Technologies clinched the top position among advertisers in 16 matches
> Together, the top advertisers added more than 38% share of ad volumes in
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers
Common between IP
4 Vishnu Packaging (Vimal Elaichi) 5%
5 K P Pan Foods (Kamla Pasand) 4%
% share based on Ad Volumes
Summary
Count of New Categories 37
Count of Categories not in IPL 17 compared to IPL 16 15
Count of New Brands 86
Comparison for 23 matches of IPL 16 and IPL 17
**Present in IPL 17 but not in IPL 16
New Categories and Brands in IPL 17 compared to IPL 16 and
> In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to
the same no. of matches in IPL 16.
> Parle Food Products and Airtel Xstream Fiber secured 1st and 2nd positions among th
present in IPL 17.
4
Common between IPL
IPL 17 % Change
55+ 65%
60+ 37%
ories and Advertisers
mercial Advertising (FCT) (Total 23 Matches)
h/Per Channel on Television for IPL 17 Vs IPL 16 (23 Matches)
Count
Advertisers in IPL 17 and IPL 16 (23 Matches)
compared to IPL 16.
>> Television advertising for IPL 17 experienced a 6% increase in ad volumes per
channel compared to IPL 16 during the first 23 matches played
Rank Top Categories
1 Ecom-Gaming
2 Pan Masala
3 Aerated Soft Drink
4 Biscuits
5 Cellular Phone Service
Rank Top Advertisers
1 Sporta Technologies (Dream11.Com)
2 K P Pan Foods (Kamla Pasand)
3 Bharti Airtel
s and Advertisers of IPL 17 and IPL 16 (23 Matches)
IPL 16
IPL 16
compared to IPL 16.
share of ad volumes with Ecom-Gaming leading the list.
e the common categories in IPL 17 and IPL 16.
16 matches, while Parle Products emerged as the leading advertiser in 7 matches during IPL 17
f ad volumes in IPL 17.
were the common advertisers present among top 5 of IPL 17 & IPL 16.
Common between IPL 17 and IPL 16
4 Coca Cola India
5 Vishnu Packaging (Vimal Elaichi)
Top 5 New** Categories
Range of Food Products
Securities/Sharebroking Organization
Internet Service Providers
Ecom-financial Services
Ecom-wallets
Top 5 New Brands**
Parle Food Products
Airtel Xstream Fiber
Upstox
Fogg
Vivo V30/V30 Pro
pared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (23 Matches)
present compared to
ns among th 73 new brands
Common between IPL 17 and IPL 16
in ad volumes per
% share
20%
15%
9%
8%
7%
% share
12%
8%
7%
IPL 17.
7%
6%
Top 5 Categories not* in IPL 17 compared to IPL 16
Biscuits
Cellular Phone Service
Moisturising Lotion/Creams
Luggage
Tyres
*Present in IPL 16 but not in IPL 17
16 (23 Matches)
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23

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TAM Sports IPL 17 Advertising Report- M01 - M23

  • 1. Source: TAM Sports (A Division of TAM Media Research) Event: Indian Premier League IPL 2023: 31st Mar'23 to 16th Apr'23 IPL 2024: 22nd Mar'24 to 9th Apr'24 Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes Count of channels during IPL 17 are 24 and during IPL 16 it was 25 Periods TV IPL 16 100 IPL 17 106 Variables IPL 16 Categories 30+ Advertisers 45+ For Comparison purpose, we have considered 23 matches each for count of Categories and Advertisers IPL 2024 - Commercial Advertis Indexed Ad Volume Growth/Per Channel on T Count Count of Categories & Advertisers in IPL 1 > During IPL 17, the count of categories and advertisers increased by 65% and 37% compared to IPL 16. 1 100 106 IPL 16 IPL 17 % Ad Volume share TV 2 Indexed Period: IPL 16 (M01-M23) = 100
  • 2. Rank Top Categories % share 1 Ecom-gaming 19% 2 Range of Food Products 11% 3 Pan Masala 10% 4 Cellular Phones-Smart Phones 5% 5 Securities/Sharebroking Organization 5% % share based on Ad Volumes Rank Top Advertisers (Brand) % share 1 Sporta Technologies (Dream11.Com) 12% 2 Parle Products 11% 3 Playgames 24*7 (My11circle) 6% Top Categories and Advertisers of IPL 17 IPL 17 3 > During IPL 17, the count of categories and advertisers increased by 65% and 37% compared to IPL 16. > The top 5 categories present in IPL 17 together covered 50% share of ad volumes > Among top 5 categories, Ecom-Gaming and Pan Masala were the common categories in > Two of the top five categories in IPL 17 belonged to the F&B sector. > Sporta Technologies clinched the top position among advertisers in 16 matches > Together, the top advertisers added more than 38% share of ad volumes in > Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers Common between IP
  • 3. 4 Vishnu Packaging (Vimal Elaichi) 5% 5 K P Pan Foods (Kamla Pasand) 4% % share based on Ad Volumes Summary Count of New Categories 37 Count of Categories not in IPL 17 compared to IPL 16 15 Count of New Brands 86 Comparison for 23 matches of IPL 16 and IPL 17 **Present in IPL 17 but not in IPL 16 New Categories and Brands in IPL 17 compared to IPL 16 and > In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same no. of matches in IPL 16. > Parle Food Products and Airtel Xstream Fiber secured 1st and 2nd positions among th present in IPL 17. 4 Common between IPL
  • 4. IPL 17 % Change 55+ 65% 60+ 37% ories and Advertisers mercial Advertising (FCT) (Total 23 Matches) h/Per Channel on Television for IPL 17 Vs IPL 16 (23 Matches) Count Advertisers in IPL 17 and IPL 16 (23 Matches) compared to IPL 16. >> Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel compared to IPL 16 during the first 23 matches played
  • 5. Rank Top Categories 1 Ecom-Gaming 2 Pan Masala 3 Aerated Soft Drink 4 Biscuits 5 Cellular Phone Service Rank Top Advertisers 1 Sporta Technologies (Dream11.Com) 2 K P Pan Foods (Kamla Pasand) 3 Bharti Airtel s and Advertisers of IPL 17 and IPL 16 (23 Matches) IPL 16 IPL 16 compared to IPL 16. share of ad volumes with Ecom-Gaming leading the list. e the common categories in IPL 17 and IPL 16. 16 matches, while Parle Products emerged as the leading advertiser in 7 matches during IPL 17 f ad volumes in IPL 17. were the common advertisers present among top 5 of IPL 17 & IPL 16. Common between IPL 17 and IPL 16
  • 6. 4 Coca Cola India 5 Vishnu Packaging (Vimal Elaichi) Top 5 New** Categories Range of Food Products Securities/Sharebroking Organization Internet Service Providers Ecom-financial Services Ecom-wallets Top 5 New Brands** Parle Food Products Airtel Xstream Fiber Upstox Fogg Vivo V30/V30 Pro pared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (23 Matches) present compared to ns among th 73 new brands Common between IPL 17 and IPL 16
  • 9. 7% 6% Top 5 Categories not* in IPL 17 compared to IPL 16 Biscuits Cellular Phone Service Moisturising Lotion/Creams Luggage Tyres *Present in IPL 16 but not in IPL 17 16 (23 Matches)