- Ola was founded in 2010 in India and has grown to operate in 110 cities, employing over 8,000,000 driver-partners and 6,000 employees. - It offers a wide range of vehicle options for rides within cities as well as between cities. It also offers related services like Ola Money for payments and Ola Play for in-ride entertainment. - Ola uses a dynamic pricing model that factors in demand and supply as well as peak pricing periods. It has partnerships to expand its services and uses both online and offline channels to promote itself.