Ola cabs is a mobile app for transportation in India, founded in 2010. It supports cash and cashless payments and has expanded services to include Ola Cafe, Ola Store, and auto rickshaws. Ola acquired TaxiForSure in 2015 and owns a minority stake in Zipcash. It focuses on employee and social responsibility through initiatives like Ola Gurukul. While popular for its large customer base, Ola faces criticism over app security and billing errors, and competition from other transportation services in India.

2. INTRODUCTION
 OLA cabs, popularly known as OLA, is a
mobile app for personal transportation
in India.
 It was founded on 3 December 2010 by
Bhavish Aggarwal(CEO) & Ankit Bhati.
 Slogan of OLA is ChaloNiklo.

3. SERVICE
 This cab service supports both cash
and cashless payment options with OLA
money.
 OLA started more services such as ola
cafe, ola store, ola shuttle, ola money &
ola corporate.
 On November 2014 ola also started
auto rickshaw service on its mobile app.

4. ACQUISITIONS
 In march 2015, ola Cabs started
Bangalore based cab service
TaxiForSure for about $200 million.
 By November 2015, ola also purchased
minority stack in Zipcash.

5. EMPLOYEE RELATION
 Ola cabs has tied up with Avanti
Learning Centers for a good cause.
 Ola Gurukul will start off with a batch of
500 students in Mumbai.
 The initiative will be extended to
provide free stationary, books and other
apparatus for the top performance of a
student.

6. CRITICISM
 Ola cabs technology came under
criticism regarding the security of its
mobile app.
 The refund policy of ola cabs has been
criticised because of billing errors
caused by technical glitches in their
system.

7. SWOT ANANLYSIS
STRENGTH
 First mover advantage
as a taxi aggregator in
india.
 Huge customer base &
due to network effect it
is increasing.
 Rapid expansion and
online application.
WEAKNESS
 Drivers are the face of
the company and hence
their misbehaviour
directly effects the
brand image.
 While the demand is
huge, amount of cash
burning is huge and
monetization is very
difficult.

8. OPPURTUNITIES THREATS
 Increasing internet
penetration & smart
phone users.
 Shifting of consumers
towards convenience
creates huge
demands.
 Acquisition of smaller
players.
 Rising competition.
 Presence of many
national players.
 Absence of clear
government
regulations in
developing countries.
 Customer loyalty is
less in this industry.

9. AWARDS AND RECOGNITIONS
 Ola bags startup of the year award in
economic times startup awards 2015.
 Ola President’s Award for Exceptional
Achievement.
 Ola’s Media and Communications Award.
 Ola Technical Services Award.

11. A COMBINED
WORK OF
JAYASREE
KEERTHI PRIYA
NETHRAVATHI