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Ola cabs
INTRODUCTION
 OLA cabs, popularly known as OLA, is a
mobile app for personal transportation
in India.
 It was founded on 3 December 2010 by
Bhavish Aggarwal(CEO) & Ankit Bhati.
 Slogan of OLA is ChaloNiklo.
SERVICE
 This cab service supports both cash
and cashless payment options with OLA
money.
 OLA started more services such as ola
cafe, ola store, ola shuttle, ola money &
ola corporate.
 On November 2014 ola also started
auto rickshaw service on its mobile app.
ACQUISITIONS
 In march 2015, ola Cabs started
Bangalore based cab service
TaxiForSure for about $200 million.
 By November 2015, ola also purchased
minority stack in Zipcash.
EMPLOYEE RELATION
 Ola cabs has tied up with Avanti
Learning Centers for a good cause.
 Ola Gurukul will start off with a batch of
500 students in Mumbai.
 The initiative will be extended to
provide free stationary, books and other
apparatus for the top performance of a
student.
CRITICISM
 Ola cabs technology came under
criticism regarding the security of its
mobile app.
 The refund policy of ola cabs has been
criticised because of billing errors
caused by technical glitches in their
system.
SWOT ANANLYSIS
STRENGTH
 First mover advantage
as a taxi aggregator in
india.
 Huge customer base &
due to network effect it
is increasing.
 Rapid expansion and
online application.
WEAKNESS
 Drivers are the face of
the company and hence
their misbehaviour
directly effects the
brand image.
 While the demand is
huge, amount of cash
burning is huge and
monetization is very
difficult.
OPPURTUNITIES THREATS
 Increasing internet
penetration & smart
phone users.
 Shifting of consumers
towards convenience
creates huge
demands.
 Acquisition of smaller
players.
 Rising competition.
 Presence of many
national players.
 Absence of clear
government
regulations in
developing countries.
 Customer loyalty is
less in this industry.
AWARDS AND RECOGNITIONS
 Ola bags startup of the year award in
economic times startup awards 2015.
 Ola President’s Award for Exceptional
Achievement.
 Ola’s Media and Communications Award.
 Ola Technical Services Award.
Ola cabs
A COMBINED
WORK OF
JAYASREE
KEERTHI PRIYA
NETHRAVATHI

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Ola cabs

  • 2. INTRODUCTION  OLA cabs, popularly known as OLA, is a mobile app for personal transportation in India.  It was founded on 3 December 2010 by Bhavish Aggarwal(CEO) & Ankit Bhati.  Slogan of OLA is ChaloNiklo.
  • 3. SERVICE  This cab service supports both cash and cashless payment options with OLA money.  OLA started more services such as ola cafe, ola store, ola shuttle, ola money & ola corporate.  On November 2014 ola also started auto rickshaw service on its mobile app.
  • 4. ACQUISITIONS  In march 2015, ola Cabs started Bangalore based cab service TaxiForSure for about $200 million.  By November 2015, ola also purchased minority stack in Zipcash.
  • 5. EMPLOYEE RELATION  Ola cabs has tied up with Avanti Learning Centers for a good cause.  Ola Gurukul will start off with a batch of 500 students in Mumbai.  The initiative will be extended to provide free stationary, books and other apparatus for the top performance of a student.
  • 6. CRITICISM  Ola cabs technology came under criticism regarding the security of its mobile app.  The refund policy of ola cabs has been criticised because of billing errors caused by technical glitches in their system.
  • 7. SWOT ANANLYSIS STRENGTH  First mover advantage as a taxi aggregator in india.  Huge customer base & due to network effect it is increasing.  Rapid expansion and online application. WEAKNESS  Drivers are the face of the company and hence their misbehaviour directly effects the brand image.  While the demand is huge, amount of cash burning is huge and monetization is very difficult.
  • 8. OPPURTUNITIES THREATS  Increasing internet penetration & smart phone users.  Shifting of consumers towards convenience creates huge demands.  Acquisition of smaller players.  Rising competition.  Presence of many national players.  Absence of clear government regulations in developing countries.  Customer loyalty is less in this industry.
  • 9. AWARDS AND RECOGNITIONS  Ola bags startup of the year award in economic times startup awards 2015.  Ola President’s Award for Exceptional Achievement.  Ola’s Media and Communications Award.  Ola Technical Services Award.