Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TAXI WARS IN INDIA (OLA CABS VS UBER)

11,007 views

Published on

OPERATION STRATEGY OF OLA AND UBER.
IT'S A COMPARATIVE STUDY OF BOTH THE TAXI SERVICES IN INDIA.

Published in: Business
  • Be the first to comment

TAXI WARS IN INDIA (OLA CABS VS UBER)

  1. 1. TAXI WARS UBER VS OLA
  2. 2. OLA CABS  Founded in Mumbai, December 2010  100 % aggregated  Cabs booked through app, website & call  Aggregates autos  Cash payment accepted everywhere/wallet option  It acquired Taxi for Sure recently. Funding raised - $ 700 million+ Investors – DST Global, Softbank, Falcon, Edge, Tiger global etc. Total income 2013/14 2012/13 51.05 16.41 *Figures in crores (Rupees) Ola Bhavish Aggarwal Co-fouder and CEO
  3. 3. UBER  Founded in Mumbai, December 2010  100 % aggregated  Cabs booked only through app  Payment - wallet option Funding raised - $ 6 billion+ Investors – Lowercase Capital, Menlo, First round, Benchmark, Google Ventures, Baidu etc. Total income 2013/14 2012/13 2.26 N.A. *Figures in crores (Rupees) Uber Amit Jain President, India
  4. 4. CO-FOUNDER & CHIEF EXECUTIVE OFFICER TRAVIS KALANICK HEAD OF GLOBAL OPERATIONS RYAN GRAVES Uber Leadership Team CHIEF TECHNOLOGY OFFICER THUAN PHAM
  5. 5. Bhavish Aggarwal, Co-Founder and CEO Ankit Bhati, Co-Founder and CTO Ola Leadership Team
  6. 6. Goals & Objectives The goal is to bring convenience, price transparency & standardization to consumers booking car rentals & cab services. Uber’s goal is to continually expand globally and bring its services to different cities to allow riders and drivers to connect.
  7. 7. Market share Company No. of vehicles % Market Share wrt no.of rides OLA* 2,00,000 49 MERU 20,000 12 UBER 1,50,000 35 Others - 4
  8. 8. Availability Across India In 22 cities across India by June’15. In more than 80 cities across India.
  9. 9. HOW ON-DEMAND CABS WORK Customer opens app and sets pick up location.(App can locate their location) 1 Select payment option Cash Card 2 Select cab type and then places the order 3 Cab picks up the customer and the trip is tracked by GPS 4 At the end of the journey, the fare is charged directly to the digital wallet. In case of cards, a customer enters CVV and verification password on the app. Payment can also be in cash. 5 The aggregator transfers money to the driver’s linked bank account in 24- 28 hours. 6
  10. 10. MINI SEDAN PRIME TAXI FOR SURE – HATCHBACK KAALI PEELI OLA AUTOS Car Categories UBERGO UBERX UBERBLACK UBERSUV
  11. 11. WORKING OF DRIVER’S APP
  12. 12. Drivers App PHONE NUMBER LOGIN WAITING FOR CUSTOMERS NAVIGATION 1 2 3 4
  13. 13. Drivers App NAVIGATION CLIENT LOCATED START TRIP STOP TRIP 5 6 7 8
  14. 14. Drivers App BILL DETAILS NEXT RIDE OPTION CANCELLATION CANCELLATION CONFIRMATION 9 10 11 12
  15. 15. WAR ROOM
  16. 16. WORKING OF CUSTOMER’S APP
  17. 17. 1 2 3 4 OLA App
  18. 18. OLA – Taxi for sure merger 5 76
  19. 19. DESTINATION Beep-Beep! Your taxi has arrived 8 9 10 11
  20. 20. Ola payment
  21. 21. UBER App START POINT - HOME Uber App
  22. 22. UBER App DESTINATION - FACTORY Uber App
  23. 23. Strategic Partnership with Bharti Airtel Uber payment
  24. 24. Uber cash payment
  25. 25. UBER OLA PROVIDES PER HOUR FIXED RENT PROVIDES PER DAY RENT A DRIVER HAS TO TAKE ATLEAST 1 RIDE EVERY TWO HOURS A DRIVER HAS TO TAKE ATLEAST 7 RIDES IN TWLEVE HOURS NO RIDE IS TO BE REJECTED NO RIDE IS TO BE REJECTED. No Fine For Rejection But Guaranteed Scheme For those Hours Collapses Rs. 250 Fined for each Ride Cancelled by The Driver. Pricing Strategy
  26. 26. TIME AFTER COMMISSION AND TAXES Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.250 /Hr. Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr. Weekend Peak. Saturday and Sunday 12PM- 9PM Rs.250 /Hr. OFF PEAK ALL OTHER TIMES Rs.150 /Hr. Before - 19/08/2015
  27. 27. TIME AFTER COMMISSION AND TAXES Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.320 /Hr. Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr. Weekend Peak. Saturday and Sunday 12PM- 9PM Rs.250 /Hr. OFF PEAK ALL OTHER TIMES Rs.150 /Hr. After- 19/08/2015
  28. 28. OPERATING STRATEGY - A DELIGHT TO CUSTOMERS SUV LUXURY SEDAN HATCHBACK COMPONENT UBER SUV UBER BLACK UBER X UBER GO BASE FARE 125 100 70 45 PER KM. 18 17 10 8 PER MIN. 2 2 1 1 MIN. FARE 150 150 100 60
  29. 29. LUXURY SEDAN HATCHBACK COMPONENT OLA PRIME OLA SEDAN OLA MINI BASE FARE 200 100 100 PER KM. (After 1ST 4 Km.) 17 13 11 PER MIN. 1 1 1 MIN. FARE BASE FARE. OPERATING STRATEGY - A DELIGHT TO CUSTOMERS
  30. 30. • Uber • Per Day Earnings of a Car Owner : Rs.3480*/** • Ola • Per Day Earnings of a Car Owner : Rs.2800.* • *16 Hrs Per day Signed In.() • **Minimum Per day Guranteed Income. • UBER DOESN’T PREBOOK CARS. • OLA ACCEPTS PREBOOKING (Good for Night Time.) Ola V/s Uber
  31. 31. BACK END OPERATION OF TAXI SERVICES
  32. 32. Formulation Implementation Monitoring Control Stages of Operation Strategy
  33. 33. Four Perspectives of Operations Strategy
  34. 34. Operation Strategy Matrix 34
  35. 35. Uber Initiatives Uber – Fare Splitting UberCHOPPER
  36. 36. Uber Pool
  37. 37. How does Uber Pool work?
  38. 38. Ola Initiatives
  39. 39. Order Qualifier: • Timely service • Know the roads • Well behaved drivers Order Winner: Uber • Less Costly • Decent drivers (They even speak English! ) • Timely service Order Qualifier: • Quick service • Distance flexibility Order Winner: Uber • Behaviour of drivers • Ambience • Cost (Bangalore Experience) Order Qualifier: • Cost • Know the ways Order Winner: Taxi For Sure • Least expensive Order Qualifier: • Car condition • Driving skills Order Winner: Ola Cabs • Schemes • Services • More choices Consumer Perception
  40. 40. UBER OLA India’s Taxi War Scenario
  41. 41. THANK YOU! 

×