This document provides an overview of the Indian online transportation network company Ola Cabs. It discusses Ola's founding in 2010 in Mumbai by Bhavish Aggarwal and Ankit Bhati, its expansion to over 2 lakh cars across 85 cities by 2014, and its current $6.2 billion valuation. The document also summarizes some of Ola's key customer acquisition strategies like Ola Mini, partnerships with MakeMyTrip and TVF, social media campaigns, and focus on customer satisfaction. Finally, it outlines Ola's customer retention strategies such as providing multiple vehicle options, emergency ferry services during floods, and use of customer data analytics to improve service.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
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How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
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Meru rides on Twitter to create awareness around carpoolingSocial Samosa
The digital campaign #DilKaDarwazaKholo, conceptualized and executed by MindShift Interactive helped in bringing awareness for the carpooling concept in India.
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
“MapTheCab” was a startup/project founded in 2012, which was the Uber/Ola equivalent of that time for India. It helped find and share cabs at low prices. The product never went beyond the prototype stage though!
Relationship marketing basically represents a paradigm shift within marketing– away from acquisition- transaction focus towards a retention-relationship focus.
These slides feature an idea for a mobile app development named CAR-NAMA. These were created by Aayush Sharma during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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3. INTRODUCTION
• ANI Technologies Pvt. Ltd., operating under the trade
name Ola, is an Indian online transportation network
company.
• It was founded as an online cab aggregator in Mumbai,
but is now based in Bangalore.
• As of September 2019, Ola was valued at $6.2 billion.
4. HISTORY
• Ola means hello in Spanish
• Bhavish Aggarwal and Ankit Bhati are the founders of the Ola cab
Both are graduated from IIT Bombay
• 2010 December Ankit Bhati Joined with Bhavish
• Ola cabs received first round of funding from angle investors
• Growth of Ola cabs with number of cabs in the network growing from
just 7500 in December 2013 to more than 40000 in November 2014
5. HISTORY
• The company has expanded to a widely distributed network
which compromised of 2 lakh cars across 85 cities and these
85 cities includes all the metropolitan cities.
• After its success along with car rental scheme ola also tried to
incorporate autos on trial basis in Bangalore later after its
success their it initiated the same idea in Delhi Pune Chennai
by Dec 2014.
6. OLA’s Top Seven Cities
Bangalore
Chennai
Delhi
Pune
Mumbai
Jaipur
Chandigarh
Pune
Chennai
Chandigarh
Jaipur
Delhi
Banglore
7. • OLA MINI: One of the most
successful marketing
campaign launched by Ola is
OLA MINI. The feature f this
strategy was that the price of
this service was equal to the
auto fares. The idea worked
well and got accepted by the
public when they offered cab
rides at auto fare price on auto
strike days in 2012 and 2013
Customer Acquisition Strategy
8. • STRATEGIC PARTNERSHIP
WITH MAKE MY TRIP: In the
year 2013, Ola cabs launched its
partnership with make my trip.
Under this partnership the
customers of make my trip
would receive rental car facility
for pick up and drop at desired
destination. This move by Ola
helped acquire large customer
base as people became more
aware about the brand.
Customer Acquisition Strategy
9. • ADVERTISING
PARTNERSHIP WITH TVF:
Ola has created partnership
with TVF (The viral Fever)
which is an Indian online web
series platform. TVF has a
strong fan base and Ola has
tried to take advantage of this
situation. Ola gets to acquire
customers from TVFs existing
fan base while on the other hand
even TVF gets to reach out to
Ola’s customers.
Customer Acquisition Strategy
10. • SOCIAL MEDIA: The
campaign over Facebook which
was termed as the #chaloniklo
campaign was a huge success.
Various video ads featured
content of #chaloniklo over
Facebook including call to
action by which people would
be propelled to download Ola
app. With Facebook campaign,
the consumer acquisition rate
increased and searches
concerning Ola cabs also
increased, sales boost up by 60%
as a result.
Customer Acquisition Strategy
11.
12. • TREATING CUSTOMER
WITH CARE: Ola makes sure
that all the customers who use
the service of Ola are well
satisfied. If at all any mistake
occurs by the system Ola makes
sure to provide extra credit to
the customer’s account and also
apologize for that matter. In this
way it makes sure that the
customer base developed
should not be hampered.
Customer Retention Strategy
13. • OLA BOATS DURING
CHENNAI FLOODS:
During Chennai floods
when people were stuck in
their offices or other areas
Ola had launched its ferry
service. Ola had developed
this service so as to help
stranded people reach home
and also to deliver essential
material including food,
water.
Customer Retention Strategy
14. • ECONOMIC STRATEGY: Ola
focuses on target marketing by
segregating its fleet into different
models which are suitable for the
demand of the customer and
also fits their budget.
• This includes Ola mini, Ola
sedan, Ola micro, Ola prime, Ola
pink, carpooling for corporate,
etc.
Customer Retention Strategy
15. • Reduce the time spent on accounting and
administrative processes by 60%
• Immediate ROI
• Elimination of IT costs
• Permanent upgrade
• Pay only for the use that you make
• Unlimited storage in secure external servers
CRM Policies
16. Manage and save details
• The company on basis of the same, can plan for festive offers / plan for
busy or peak hours.
• Save details of their most regular clients and offer them special offers
through loyalty management and make most of the CRM.
Customer Feedback
• Helpful to analyze and rectify the flaw in your service.
• Helps the company to introduce a new value addition to their services
and increase the customer base.
• Positive or negative, all data needs to be recorded as analysis in the year
end becomes easier and relevant.
CRM Policies
17. Go Social
• PRESENCE in social media can tell more about your service like
features, offers, updates etc.
• Consumers are talking about the brand and record them all for further
analysis or marketing purpose.
Analytics
• To identify what region is giving good revenue or what region needs to
be monitored.
• Finding for any data duplicity and checking for data leakages can
provide the company with more authentic sales forecasting.
• Integrating a CRM with your cab portal gives you a wider control on
your processes along with visibility.
CRM Policies