Lyft, a ride-sharing service startup, needed to quickly grow brand awareness and customer engagement across 35 cities. Sum Digital launched over 120 mobile and desktop campaigns on Google AdWords and over 150 campaigns on Facebook Ads using targeting strategies. This digital marketing solution drove month over month growth of 75% in app downloads from Facebook Ads and a total of 480,000 app downloads from Google AdWords and 120,000 from Facebook Ads, helping Lyft expand its business.

1. Case Study
MOBILE APP
& WEB USER
ACQUISITION
FOR MORE INFO VISIT
www.sumdigital.com

2. Case Study
Launched in 2012, Lyft offers
a friendly, quick and affordable ride-
sharing service with the tap of a
button. The brand’s App enables
users to spot a car and share a ride
in just a few minutes.
THE COMPANY

3. Case Study
As a growing start-up in a highly
competitive industry, Lyft needed to
quickly raise brand awareness
as an employer and drive
customer engagement to grow their
business in 35 different cities.
THE GOALS

4. We launched over 120
mobile & desktop
campaigns on search,
display and in-app
networks
Google
AdWords
We launched over 150 mobile
& desktop campaigns using
demographic, interest and
lookalike targeting in newsfeed
and right-hand side ad
placements
Facebook
Ads
THE SOLUTION
Case Study

5. THE RESULTS
Case Study
75%
Month over Month
Growth
App Downloads from
Facebook Ads
480,000 120,000
App Downloads from
Google AdWords

6. About
Sum Digital
President
@tdwhalenho
TERRY WHALEN
Vice President
@jmthefourth
JOEY MULLER
240 2nd Street - 2nd Floor
San Francisco, CA 94105
(415) 673-3220
info@sumdigital.com
SUM DIGITAL