Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.

1. IPL 2024 - Commercial Advertising (FCT) (Total 7 Matches)
Source: TAM Sports (A Division of TAM Media Research)
Event: Indian Premier League
IPL 2023: 31st Mar'23 to 4th Apr'23
IPL 2024: 22nd Mar'24 to 26th Mar'24
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
Count of channels during IPL 17 are 24 and during IPL 16 it was 25
Indexed Ad Volume Growth on Television for IPL 17 Vs IPL 16 (7 Matches)
Periods TV
IPL 16 100
IPL 17 104
Count of Categories & Advertisers in IPL 17 and IPL 16 (7 Matches)
Count
Variables IPL 16 IPL 17 % Change
Categories 25+ 40+ 65%
Advertisers 35+ 45+ 28%
For Comparison purpose, we have considered 7 matches each for count of Categories and Advertisers

2. Top Categories and Advertisers of IPL 17 and IPL 16 (7 Matches)
IPL 17 IPL 16
Rank Top Categories % share Rank Top Categories % share
1 Ecom-Gaming 19% 1 Ecom-Gaming 20%
2 Pan Masala 10% 2 Pan Masala 14%
3 Cellular Phones-Smart Phones 9% 3 Aerated Soft Drink 8%
4 Range of Food Products 8% 4 Cellular Phone Service 7%
5 Securities/Sharebroking Organization 7% 5 Biscuits 7%
% share based on Ad Volumes
IPL 17 IPL 16
Rank Top Advertisers % share Rank Top Advertisers % share
1 Sporta Technologies 11% 1 Sporta Technologies 11%
2 Parle Products 8% 2 K P Pan Foods 8%
3 Playgames 24*7 6% 3 Bharti Airtel 7%
4 Vishnu Packaging 5% 4 Coca Cola India 7%

3. 5 Bharti Airtel 5% 5 Vishnu Packaging 5%
% share based on Ad Volumes
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (7 Matches)
Summary Top 5 New** Categories
Count of New Categories 30 Range of Food Products
Count of Categories not in IPL 17 compared to IPL 16 13 Securities/Sharebroking Organization
Count of New Brands 55 Internet Service Providers
Comparison for 7 matches of IPL 16 and IPL 17 Face Wash
**Present in IPL 17 but not in IPL 16 Ecom-Wallets
Top 5 New Brands**
Parle Food Products
Airtel Xstream Fiber
Angel One Super App
Fogg
Vivo V30/V30 Pro

24. (7 Matches)
Top 5 Categories not* in IPL 17 compared to IPL 16
Cellular Phone Service
Biscuits
Moisturising Lotion/Creams
Luggage
Tyres
*Present in IPL 16 but not in IPL 17