If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe. Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.

1. A Social Media Report on
RADIO TAXI SERVICE PROVIDERS
IN INDIA
Period of analysis : 1st June– 15th June 2015

2. Users of cab aggregators feels unsafe
Cab rides unsafe based on users opinion: If opinions expressed on social media based on user
experience is to be believed, Cab aggregators might have to really work on the trust factor.
According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator
with a surprising 84% of the user opinions analyzed feels that the aggregator is unsafe. On the other
hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe
and unsafe.
Ola and Uber closely compared and competing: Based on our analysis Ola cabs and Uber and neck
and neck in most parameter. The study shows that they both have an equal percentage user mind
share. Ola cabs is mentioned the most at 73% in the conversations for Uber cabs where competitors
are mentioned. So is in the case of conversations for Ola where Uber has the biggest pie of 73%.
At Simplify360, we analyze various industries on
how the industry is performing on social media
and what do consumers or their customers feel
about them based on their opinions expressed
available publicly on social media. Our finding on
the cab industry is particularly interesting with the
increasing popularity of app based cab services.
In this report we analyzed close to 30 thousands
user post around the players in the industry.

3. 50%
40%
34%
14%
50%
60%
66%
86%
Ola
Taxi For Sure
Uber
Meru
Unsafe Safe
Users have mixed opinion about OLA being safe
How safe do users feel about Radio Cabs?
The analysis is based on the conversations where users of the service of the cab providers talked about safety on
social media. Data for the last 15 days is considered. Source: simplify360
While meru has been tagged as most unsafe option comparatively

4. 73%
50%
44%
24%
47%
73%
48%
53%
24%
11%
16%
15%
0%
1%
12%
5%
8%
10%
1%
0%
6%
5%
1%
1%
1%
1%
32%
2%
0%
1%
1%
35%
Uber
Ola
Meru
Taxi For Sure
Easy Cabs
Mega Cabs
Uber Ola Meru Taxi For Sure Easy Cabs Mega Cabs
Uber and Ola are the biggest rivals
How often brands are talked about in relation to the other
The analysis is based on the number of conversations where a brand is mentioned along with competitors.
How to read: Take the case of Uber, Ola is talked about 73% of the time among the conversations
where other brands are mentioned.

5. Hashtag campaigns by OLA Cabs increased the buzz for the brand
-1000
0
1000
2000
3000
4000
5000
6000
Jun 01, 2015 Jun 03, 2015 Jun 05, 2015 Jun 07, 2015 Jun 09, 2015 Jun 11, 2015 Jun 13, 2015 Jun 15, 2015
Uber Ola Cabs Taxi For Sure Meru Cabs Megacabs Easy Cabs
Uber led the buzz with 10.8K mentions followed by OLA with 9.5K mentions, Taxi For Sure 3K mentions,
Meru 0.8K mentions, Mega Cabs 0.1K mentions. EasyCabs has the least social media buzz with only
double digit mentions. Uber cabs leads the share of voice at 44% followed by Ola cabs
10.8K MENTIONS OF
Uber 9.5K MENTIONS OF
OLA Cabs
#AccessToArmin
contest by OLA Cabs
Social media buzz trend of radio taxi service providers, Source: Simplify360
Share of voice of radio taxi service
providers, Source: Simplify360
Ola cabs has the second highest buzz in the industry thanks to
the Twitter hashtag campaign #AccessToArmin
SHARE OF VOICE

6. Majority of the buzz for cab industry on social media is from Twitter
Networks %ge share
Twitter 86.4%
Facebook 12.2%
Others 1.4%
• Uber has the largest fan base on
Facebook. This may be due to its
international presence. Fan size of
Uber is 380 times that of Easy
Cabs
• Ola is the most followed radio taxi
service provider on Twitter
• Twitter forms the largest source of
conversations in the industry.
Comparison of Twitter followers
Comparison of Facebook fans
Online buzz sources in the industry

7. Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our
latest offerings are Social Marketing Suite for agencies, Social Contact
Center for BPOs and Social Command Center for Enterprises. We enable
businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online
Sales Lead Generation, and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry leaders
like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods.
Simplify360 is also the only company to work with the top media agency
groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia,
Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The
company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you
can contact us at contact@simplify360.com
About Simplify360
US Headquarter:
1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:
3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address

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