4. 4
13 Million+
USERS NATIONWIDE
400+
CITIES &
MUNICIPALITIES
125+
UNIVERSITIES
20+
AIRPORTS
8 Million+
MONTHLY
TRANSACTIONS
41
OF THE TOP 100
CITIES
• Ranked #3 in the Navigation category of the app store only behind
Waze and Google Maps
• Adopted by over 1 in 18 U.S. drivers
• 27% of users engage with the app as they travel to different markets
PARKMOBILE BY THE NUMBERS
5. 5
ParkMobile Footprint in Pennsylvania
• Conshohocken
• Doylestown
• Harrisburg
• Jenkintown
• Lancaster
• Lansdale
• Lebanon
• Lower Merion
• Mt. Lebanon
• New Hope
• Philadelphia
• Pittsburgh
• Pottstown
• State College
• Stroudsburg
• Temple University
• York
Philadelphia
12. 12
People who have used a mobile app to pay for parking,
generally prefer it…
Source: Parking Behavior Survey, September 2018: What is your preferred method of paying for parking?
Calling an 800 number
Other (please specify)
Paying an attendant
Cash/coins at a meter
Credit card at a meter or kisok
Mobile app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
Prefer to pay for
parking with a
mobile app to other
methods
13. 13
100% - I pay with an app every time I park
75% - I pay with an app most of the time
50% - I pay with an app half of the time
25% - I don't pay with an app very often
0% - I almost never pay with an app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
…And pay with the app most of the time.
Source: Parking Behavior Survey, September 2018: How often do you pay for parking with an app versus paying at a meter or kiosk?
81%
Pay for parking
with a mobile
app at least half
of the time
14. 14
Not using the app is usually caused by situations where the
app is not accepted
Source: Parking Behavior Survey, September 2018: What is the main reason you would NOT pay with an app, but would pay at the meter or kiosk?
Sometimes I just prefer to pay at the meter
I get nervous paying with the app and I worry
that I will get a ticket
Other (please specify)
I did not have the correct parking app on my
phone and I didn't want to download a new one
Paying at the meter was less expensive
My app was not working at the time
Paying by app was not accepted at the location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
15. 15
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile Parking Apps are not just for “young people” anymore
Source: Parking Behavior Survey, September 2018: What is your age?
38%
of mobile app
users are 50+
16. 16
An effective marketing program can…
Drive more app utilization
Improve compliance
Increase revenue
Create a better parking experience
Reduce capital expenses
associated with hardware
19. 19
Anatomy of good signage
No Smartphone?
877-727-5714
Get the ParkMobile app to
pay for parking on-the-go.
51106
zone#
Pay by App
Parking Parking Zone #
12345
PAY ON-THE-GO
No Smartphone? Call 877-727-5303
www.meterup.org
Download the
meterUP app
®
LESS IS MORE
For white labels,
highlight that
ParkMobile is
accepted
Large zone number
Prominent app
branding
27. 27
How to work with local media
• Keep an updated list of local media contacts for TV, radio, newspaper and
web.
• Issue a press release and send it to the contact lists
• Be available for interviews with local reporters
• Tag local media when posting news to social channels
• Offer exclusivity to one outlet
30. 30
Tips for dealing with a negative news story
• Issue a statement or do an interview with your side of the story
• If there is a specific issue with a customer, don’t blame that customer
• Show how you are working to resolve the issue in a fair way
• Reach out to the reporter after the issue is resolved to ask for a follow up
story
• If the story is really bad, engage a crisis communication firm to help
32. 32
Local Advertising
• Local media outlets offer opportunities to promote your mobile parking app to
a wide audience.
ParkMobile featured on the local
TV show “Atlanta Eats”.
Sponsoring traffic and weather
on local radio.
48. 48
Street Teams
• Find places where you can
distribute information and talk to
consumers
• Farmers Markets
• 5K runs
• Arts and Food Festivals
• Outdoor concerts
• Distribute wallet cards and
premium items
• Work with local retailers on
promotions
50. 50
Promotion in Municipal Offices
• Hundreds of people visit
municipal offices every day
• Make sure you have collateral,
signage and premium items
around for visitors
• Train the people who work
directly with visitors to the
municipal office to promote the
app and distribute literature
53. 53
Effective Use of Email
Market launches
Expansion into new areas
Promotions
Product enhancements
Traffic alerts
Weather updates
Satisfaction surveys
54. 54
Geo-Targeting
• Push geo-fenced messages
around the city and airport to
target visitors coming into
town who already have the
app on their phone. Geo-
targeted messages will let
people know that they can
use the ParkMobile app all
around the city.
55. 55
In-App Messaging
• Push high impact in-app messages to our users to provide information and
drive behavior. These messages are triggered by defined user behaviors.
This tactic can be used to communicate a variety of topics – alerts,
promotions, events, etc.
57. 57
Social Media
35K+ FANS 33K+ FOLLOWERS 2400+ FOLLOWERS
• Social media can be an effective channel to promote your parking program,
distribute information and engage with users.
59. 59
What to do when people complain on social media?
• Be responsive – Try to respond within the
hour (during business hours)
• Show empathy – “I understand that can be
very frustrating.”
• Try to help – “Let me look into the problem
for you”
• Take the issue offline – “DM us so we can
continue this discussion”
• See the issue through to resolution
60. 60
7 Tips for Effective Marketing
Effective Signage
Local Media
Advertising & Promotions
Digital Presence
1
2
3
4
5
6
7
Face-to-Face Interactions
User Engagement
Social Media