Ola Cabs PPT

Ola Cabs PPT

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  OLA CABS PPT Presentedby:-KAILA RAJENDER REDDY
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  INTRODUCTION:- ANI Technologies Pvt.Ltd., operating under the trade name Ola, is an Indian online transportation network company. It was founded as an online cab aggregator in Mumbai, but is now based in Bangalore. As of September 2015, Ola was valued at $5 billion. Ola Cabs was founded on 3 December 2010 by Bhavish Aggarwal, currently CEO, and Ankit Bhati. As of 2017, the company has expanded to a network of more than 600,000 vehicles across 110 cities. In November 2014, Ola diversified to incorporate autos on trial basis in Bangalore. Post the trial phase, Ola Auto expanded to other cities like Delhi, Pune, Chennai, Hyderabad and Kolkata starting December 2014. In December 2015, Ola expanded its auto services in Mysore, Chandigarh, Indore, Ahmedabad, Jaipur, Guwahati and Visakhapatnam. Ola was valued at $US5 billion as of September 2015. Newly bike rental services have started in India: Two-wheeler rental company, offering rental arrangements of vehicles on monthly basis. It is currently operational in Bengaluru. To be the unique trendsetter of the sharing economy space for surface transportation. Ontrack aim to provide affordable independent transportation to those who are dependent on cabs and autos for their everyday commute by renting our bikes on a monthly basis. We provide you with an affordable alternative in order to ensure that your everyday commute is pocket-friendly and high on efficiency. With our help, you won't need to stress over depending upon anyone else for your transportation however yourself.
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  Services:- Ola provides differenttypes of service, ranging from economic to luxury travel. The cabs are reserved through a mobile app and the service accepts both cash and cashless payments with Ola money. It claims to clock an average of more than 150,000 bookings per day and commands 60% of the market share in India. November 2014 Ola also started on- demand auto rickshaw service on its mobile app in Bangalore, Pune and now available in 73 cities. GST number of OLA is 33AAJCA1389G1ZQ. Services Available : •Ola Share •Ola Micro •Ola Mini •Ola Prime •Ola Auto •Ola Rentals •Ola Outstations •Ola Lux •Ola Bike •Ola Pedal- Ola Pedal is a dockless bicycle-sharing system available at IIT Kanpur and other large university campuses across India. The service launched in November 2017 with bikes which are unlocked by scanning a QR code on the Ola app.
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  Competition:- • 1. UberCabs • 2. Meru cabs (India) • 3. Easycabs • 4. Unorganized players (Auto rickshaws/Taxis) • 5. Carpooling services
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  Ola website
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  Mobile App forOla:-
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  Keyword Research • olacabs •olacabs app • olacabs customer care • olacabs fares • olacabs booking • olacabs hyderabad • ola cabs hyderabad fare • ola cabs hyderabad number • olacabs helpline number • olacabs offer • olacabs referral code • ola cabs 1st ride free • ola cabs 100 cashback • ola cabs 100 off • ola cabs 100 cashback offer
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  Marketing Strategy ForOla • SEARCH ENGINE MARKETING • (Google,yahoo,Bing) • Newspaper Ads • TV ads • Give Ola T-Shirts • Do advertisement in Big events like(IPL,Worldcup) • Email Marketing • Free rides for new users • Ola cash • Apps advertisement • Provide festival disount • i.e,Festival Marketing • Strong Social Media Optimization • Affiliate Marketing
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  Page Ranking and TrafficOverview
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  SEO ON PAGE •Meta tags • Page title • Internal linking • External link • Keyword density • Site loadtime
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  SEO OFF PAGE• DirectorySubmission • Social bookmarking • Article Submission • Blog Commenting • Press release • Forum Posting • Guest Post
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  Sample Text Adsand Media Ads
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  Traffic by countriesand Traffic Sources
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  Facebook Page
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  Mobile Related Apps
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  Search For Ola
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  KAILA RAJENDER REDDY