Ola Cabs is an online cab aggregator founded in 2010 in India that has expanded to over 200,000 cars across 85 cities. It was founded by Bhavish Aggarwal and Ankit Bhati and competes with companies like Uber. Ola has acquired TaxiForSure and raised over $676 million in funding. It utilizes strategies like partnering with taxi owners and providing training to drivers to deliver a quality customer experience across sedan, mini, and prime vehicle options. Ola plans aggressive expansion by targeting one million driver partners within three years and further investments in technology.
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Fruugo is a marketplace for retailers and shoppers operating in 23 countries across the globe which seamlessly enables shoppers to buy in their native language, currency and preferred payment method.
72.4% of shoppers are more likely to buy in their native language. In Q4 2012 more transactions went through marketplaces than all individual websites combined. Our commitment to exceptional service and cross-border selling has made Fruugo a much loved marketplace by shoppers and retailers all over the globe.
How local brand become global brand? To penetrate global market, business leaders need to have proper strategies. Martha Tilaar Group, the largest beauty company in Indonesia, have 4 G Strategy such as: Green, Glocalization, Guerilla, Go retail
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service.
Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new OAB app.
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value. The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2. INTRODUCTION
• Ola Cabs is an online cab aggregator
• Started in Mumbai, now based out of Bangalore and is
among the fastest growing businesses in India
• Founded on 3 December 2010 by Bhavish Aggarwal (CEO)
and Ankit Bhati
• Expanded to a network of more than 200,000 cars across
85 cities
• Expanded to incorporate autos in Bengaluru
2
6. SWOT Analysis
Strength
• First mover advantage
• Acquisition of Taxi For Sure
• Top of the mind service
• High awareness due to aggressive TV, online and
print media marketing
• Huge customer base & due to network effect it is
increasing
• Rapid expansion and online application
• Multiple rounds of VC investments
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7. Cont.…
Weakness
• Drivers misbehavior
• While the demand is huge, amount of cash burning is
huge and monetization is very difficult
Opportunities
• Unorganized market is huge
• Increasing internet penetration & smart phone users
• Rising disposable income
• Shifting of consumers towards convenience creates
huge demand
• Acquisition of smaller players
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8. Cont.…
Threats
• Rising competition
• Uber has deep pocket and hence can burn cash
heavily
• Presence of many national players
• Absence of clear government regulations in
developing countries
• Future is unclear due to lack of regulations and
Customer loyalty is less in this industry
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11. Acquisitions and Funding
• 1 Acquisitions- TaxiForSure acquired by Ola on March
2, 2015 for $200Million in cash and stocks
• Funding Received - $676.8 Million in 6 Rounds from
16 Investors
• It raised $330k in its initial round of funding on April
21, 2011
11
12. Cont.…
Customer Acquisition Initiatives
• Associating with big events happening around metros.
• Providing free Ola money and cash backs to promote usage of
apps
• Offers a wide variety of cab options including a Nano and an
Auto option to appeal to various customer categories
Driver Acquisition Initiatives
• Providing training to drivers in skilled driving, traffic rules,
etiquettes.
• Encouraging new drivers (who don't have a car), by arranging
low interest rates with financiers
12
13. Strategies used by OLA
• Only App service
• Partnership with private taxi owners, hence low
investment
• Variable benefits for drivers of OLA
• Works with leading financial institutions that
provide loans to help prospective drivers buy their
cars outright
• Offers training to ensure drivers are equipped to
deliver a quality and safe experience for
passengers
• Offers three different tiers of car service to suit
different budgets: luxury sedan models, mid-
range, and its Ola Mini range
13
14. Cont.…
• Variety of payment options for customers- cash and
OLA Wallet
• Even pricing while travelling at night
• Included autos under OLA
• OLA McCafe
• Free rides and discount coupons
• Social Causes
• Provided feedback forms to customers
• Ola wallets to be used on platforms like Oyo Rooms,
Lenskart and Saavan
14
19. Description in App.
• Ola cabs app offers City Taxi rides on a point to point basis across several cities in
India. We are changing the way you move around in your city with a range of cab
options to choose from - Sedan, Mini and Prime! How the Ola Cabs app works is
really simple:
• 1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or your
current location)
2. Pick the cab you want and see all available cabs close by
3. Tap "Ride now" to book your ride
4. Get instant confirmation with driver details
5. See your ride en-route on the map
6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!
• You want to schedule a pickup for sometime later to catch a flight or train? Just use
"Ride later" and plan ahead. You can also invite friends to use our awesome
service and earn free Ola Money.
• Ola drivers are professionally trained and the cabs have gone through stringent
quality checks.
19
22. Expansion Plans of Ola Cabs
• Revenues of Ola cabs have grown more than 10 times over
the past 4 years
• Ola cabs has lined up aggressive expansion plans after the
funding round from Soft Bank. It is targeting to have on board
a million driver partners in three years
• It also plans to further invest in its technology platform to
provide a better experience to customers as well as expand its
footprint to smaller cities.
22