SlideShare a Scribd company logo
PRESENTED BY-
ANKITA DUTTA
ADITYA PANDHARIPANDE
DIPSIKHA DEBNATH
WHY OLA?
Most preferred transport service
Easily available
Easily accessible
Affordable
IDEA GENERATION
Founders: Bhavish Aggarwal
Ankit Bhatia
CEO: Bhavish Aggarwal
CFO: Harish Abhichandani
COO: Vishal Kaul
CTO: Ankit Bhatia
BUSINESS STRUCTURE
Ola is India’s homegrown ride-hailing app with about
60% market share in India with users across over
110 cities of India and 10 lakh driver-partners.
Driven by a hyperlocal approach, Ola is
committed to its mission of building mobility for
a billion people.
Ola consider the following factors to create the
final bill for the user:
1: Base Fare- Charged Flat
2: Distance Fare- Charged Kilometer Wise (different
for different cities)
3: Ride Time Fare- Charged time taken to travel
4: Peak Pricing- Direct Ratio
depending on demand for cab
5: Service Tax- 5.6 %
6: Swachh Bharat Tax- 0.2%
7: Toll Charges- Toll Collection in
case you cross Toll Junction on
roads
FUND MANAGEMENT
INVESTORS
Date Stage Amount Investor
July 2014 Series C USD 40 Million
Steadview Capital and
Sequoia Capital
October 2014 Series D USD 210 Million
SoftBank Group,Tiger Global
and Matrix Partners India
April 2015 Series E USD 403 Million
DST Global, GIC and Falcon
Edge Capital
November 2015 Series F USD 500 Million
Baillie Gifford, Falcon Edge
Capital, Tiger Global,
SoftBank Group and DST
Global
April 2017 Series G USD 260 Million SoftBank Group
May 2017 Series F USD 100 Million
RNT Capital Advisors and
Falcon Edge Capital
October 2017 Series G USD 1.1 Billion
Tencents Holdings and
SoftBank Group
September 2018 Series I USD 50 Million Sailing Capital
January 2019 Series J USD 74 Million Steadview Capital
January 2019 Series J USD 92 Million Sachin Bansal
CURRENT STATUS
• Ride-hailing platform Ola has more than halved its consolidated losses
to Rs 2,842.2 crore, while growing revenue by almost 61% during
FY2018.
• Ola had registered a loss of Rs 4,897.8 crore in FY2016-17.
• Ola saw its consolidated revenue rising 60.9% to Rs 2,222.6 crore in
the fiscal ended March 2018 from Rs 1,380.7 crore.
SOCIAL IMPACT
Advantages
• Indian company
• Has major market share
• Has high number of drivers
• Has services in more cities
• Many Indians relate to it as its
Indian company
Disadvantages
• Technologically way behind Uber
• Doesn't innovate it copies from
Uber
• Drivers aren't satisfied, found
many drivers complaining about
payment issues
• Not good quality of service
SUGGESTIONS1.Technology
• Customer care contact on app
• Alternate route suggestions for optimized travel
2. Driver on board
• Proper background check
• Behavioral training
3. Customer experience
• Trained customer service agent
4. Customer Focus
• Partner with car companies to disable/remove child lock feature from Ola cabs
• Surprise upgrades on cab
• Make quality a priority
Thank You!!!

More Related Content

What's hot

Ola
OlaOla
Ola cabs
Ola cabsOla cabs
Ola cabs
gouravkalbalia
 
Ola Cabs
Ola CabsOla Cabs
Ola Cabs
Pavan Gautam
 
SpotHero Redesign Project
SpotHero Redesign Project SpotHero Redesign Project
SpotHero Redesign Project
Mi-Hyun Kim
 
OLA COMPANY
OLA COMPANYOLA COMPANY
OLA COMPANY
itachii2
 
Ola cabs
Ola cabsOla cabs
Ola cabs
Nagella Naveen
 
Ola
OlaOla
Case study on ola
Case study on olaCase study on ola
Case study on ola
1721026
 
Marketing of services by Ola
Marketing of services by OlaMarketing of services by Ola
Marketing of services by Ola
Chandradarshan Jain
 
Ola business model
Ola business modelOla business model
Ola business model
Anil Bharti
 
Open a Cab Service Business
Open a Cab Service BusinessOpen a Cab Service Business
Open a Cab Service Business
Harshal Mistry
 
Olacab ppt
Olacab pptOlacab ppt
Olacab ppt
Shradha Panchal
 
Ola cabs
Ola cabsOla cabs
Ola cabs
ARSHIYA KHAN
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
deepikaparwani
 
Final project
Final projectFinal project
Final project
Shipra Singh
 
ola cabs
ola cabsola cabs
ola cabs
Amit Aman
 
App based taxi Service: Ola Cabs
App based taxi Service: Ola CabsApp based taxi Service: Ola Cabs
App based taxi Service: Ola Cabs
kdhingra11
 
ola cabs a successful enterprice
ola cabs a successful enterprice ola cabs a successful enterprice
ola cabs a successful enterprice
Pratik Shukla
 
Ola
OlaOla
Uber cab
Uber cabUber cab
Uber cab
Vaibhav Gupta
 

What's hot (20)

Ola
OlaOla
Ola
 
Ola cabs
Ola cabsOla cabs
Ola cabs
 
Ola Cabs
Ola CabsOla Cabs
Ola Cabs
 
SpotHero Redesign Project
SpotHero Redesign Project SpotHero Redesign Project
SpotHero Redesign Project
 
OLA COMPANY
OLA COMPANYOLA COMPANY
OLA COMPANY
 
Ola cabs
Ola cabsOla cabs
Ola cabs
 
Ola
OlaOla
Ola
 
Case study on ola
Case study on olaCase study on ola
Case study on ola
 
Marketing of services by Ola
Marketing of services by OlaMarketing of services by Ola
Marketing of services by Ola
 
Ola business model
Ola business modelOla business model
Ola business model
 
Open a Cab Service Business
Open a Cab Service BusinessOpen a Cab Service Business
Open a Cab Service Business
 
Olacab ppt
Olacab pptOlacab ppt
Olacab ppt
 
Ola cabs
Ola cabsOla cabs
Ola cabs
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
 
Final project
Final projectFinal project
Final project
 
ola cabs
ola cabsola cabs
ola cabs
 
App based taxi Service: Ola Cabs
App based taxi Service: Ola CabsApp based taxi Service: Ola Cabs
App based taxi Service: Ola Cabs
 
ola cabs a successful enterprice
ola cabs a successful enterprice ola cabs a successful enterprice
ola cabs a successful enterprice
 
Ola
OlaOla
Ola
 
Uber cab
Uber cabUber cab
Uber cab
 

Similar to OLA marketing overview

Competitor analysis Quickride Vs sRide
Competitor analysis Quickride Vs sRideCompetitor analysis Quickride Vs sRide
Competitor analysis Quickride Vs sRide
Kaushik Byna
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
Vaibhav Galakatu
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
Vaibhav Galakatu
 
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
gshetty84
 
Radio taxi market
Radio taxi marketRadio taxi market
Radio taxi market
Saravanan M
 
Driving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi marketDriving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi market
RedSeerConsulting1
 
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
NarendraAnguluri
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps
payalduttt
 
competitor analysis
competitor analysiscompetitor analysis
competitor analysis
pushpender singh
 
Marketing Samurai'19 Case, 1st Round
Marketing Samurai'19 Case, 1st RoundMarketing Samurai'19 Case, 1st Round
Marketing Samurai'19 Case, 1st Round
Afnan Faruk
 
Application Of Operations Research In Cab Aggregator Route Assignments.pptx
Application Of Operations Research In Cab Aggregator Route Assignments.pptxApplication Of Operations Research In Cab Aggregator Route Assignments.pptx
Application Of Operations Research In Cab Aggregator Route Assignments.pptx
DishaKanojiya
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Amit Katyayan
 
Volercars_CompanyProfile (1).pdf
Volercars_CompanyProfile (1).pdfVolercars_CompanyProfile (1).pdf
Volercars_CompanyProfile (1).pdf
imtiz
 
SE Asia - The most attractive opportunity in the booming Asian Tech Landscape
SE Asia - The most attractive opportunity in the booming Asian Tech LandscapeSE Asia - The most attractive opportunity in the booming Asian Tech Landscape
SE Asia - The most attractive opportunity in the booming Asian Tech Landscape
Jungle Ventures
 
BMC and VPC - Lyft
BMC and VPC - LyftBMC and VPC - Lyft
BMC and VPC - Lyft
KarthikKumar914971
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
Rahul Shaha
 
Competitor Analysis_Snehil
Competitor Analysis_SnehilCompetitor Analysis_Snehil
Competitor Analysis_Snehil
Snehil Singh
 
Policy Bazaar.pptx
Policy Bazaar.pptxPolicy Bazaar.pptx
Policy Bazaar.pptx
Afsar Husain
 
Manfred Fu (Telenav) – Overview of Trends in the China Market
Manfred Fu (Telenav) – Overview of Trends in the China MarketManfred Fu (Telenav) – Overview of Trends in the China Market
Manfred Fu (Telenav) – Overview of Trends in the China Market
Techsylvania
 
Car wash app development ppt
Car wash app development ppt Car wash app development ppt
Car wash app development ppt
BDVNSSLINGAM
 

Similar to OLA marketing overview (20)

Competitor analysis Quickride Vs sRide
Competitor analysis Quickride Vs sRideCompetitor analysis Quickride Vs sRide
Competitor analysis Quickride Vs sRide
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
 
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
Onlinetaxiservicemarketinindia2015 sample-150415035223-conversion-gate01 (1)
 
Radio taxi market
Radio taxi marketRadio taxi market
Radio taxi market
 
Driving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi marketDriving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi market
 
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps
 
competitor analysis
competitor analysiscompetitor analysis
competitor analysis
 
Marketing Samurai'19 Case, 1st Round
Marketing Samurai'19 Case, 1st RoundMarketing Samurai'19 Case, 1st Round
Marketing Samurai'19 Case, 1st Round
 
Application Of Operations Research In Cab Aggregator Route Assignments.pptx
Application Of Operations Research In Cab Aggregator Route Assignments.pptxApplication Of Operations Research In Cab Aggregator Route Assignments.pptx
Application Of Operations Research In Cab Aggregator Route Assignments.pptx
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
 
Volercars_CompanyProfile (1).pdf
Volercars_CompanyProfile (1).pdfVolercars_CompanyProfile (1).pdf
Volercars_CompanyProfile (1).pdf
 
SE Asia - The most attractive opportunity in the booming Asian Tech Landscape
SE Asia - The most attractive opportunity in the booming Asian Tech LandscapeSE Asia - The most attractive opportunity in the booming Asian Tech Landscape
SE Asia - The most attractive opportunity in the booming Asian Tech Landscape
 
BMC and VPC - Lyft
BMC and VPC - LyftBMC and VPC - Lyft
BMC and VPC - Lyft
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
 
Competitor Analysis_Snehil
Competitor Analysis_SnehilCompetitor Analysis_Snehil
Competitor Analysis_Snehil
 
Policy Bazaar.pptx
Policy Bazaar.pptxPolicy Bazaar.pptx
Policy Bazaar.pptx
 
Manfred Fu (Telenav) – Overview of Trends in the China Market
Manfred Fu (Telenav) – Overview of Trends in the China MarketManfred Fu (Telenav) – Overview of Trends in the China Market
Manfred Fu (Telenav) – Overview of Trends in the China Market
 
Car wash app development ppt
Car wash app development ppt Car wash app development ppt
Car wash app development ppt
 

Recently uploaded

Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
wstatus456
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
Sprinter Gurus
 
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdfManual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
GermanValentini1
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
MarynaYurchenko2
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
vaterland
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
mymwpc
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
vaibhavsrivastava482521
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
78tq3hi2
 
TRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electricalTRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electrical
JohnCarloPajarilloKa
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
78tq3hi2
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects
 
Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?
jennifermiller8137
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
afkxen
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
eygkup
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
afkxen
 
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdffinal-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
Ashfaq Ahmad
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
jennifermiller8137
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
Hyundai Motor Group
 
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
bouvoy
 

Recently uploaded (20)

Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
 
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdfManual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证成绩单如何办理
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
 
TRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electricalTRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electrical
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
 
Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
 
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdffinal-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
 
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
 

OLA marketing overview

  • 1. PRESENTED BY- ANKITA DUTTA ADITYA PANDHARIPANDE DIPSIKHA DEBNATH
  • 2. WHY OLA? Most preferred transport service Easily available Easily accessible Affordable
  • 3. IDEA GENERATION Founders: Bhavish Aggarwal Ankit Bhatia CEO: Bhavish Aggarwal CFO: Harish Abhichandani COO: Vishal Kaul CTO: Ankit Bhatia
  • 4. BUSINESS STRUCTURE Ola is India’s homegrown ride-hailing app with about 60% market share in India with users across over 110 cities of India and 10 lakh driver-partners. Driven by a hyperlocal approach, Ola is committed to its mission of building mobility for a billion people. Ola consider the following factors to create the final bill for the user: 1: Base Fare- Charged Flat 2: Distance Fare- Charged Kilometer Wise (different for different cities) 3: Ride Time Fare- Charged time taken to travel 4: Peak Pricing- Direct Ratio depending on demand for cab 5: Service Tax- 5.6 % 6: Swachh Bharat Tax- 0.2% 7: Toll Charges- Toll Collection in case you cross Toll Junction on roads
  • 5. FUND MANAGEMENT INVESTORS Date Stage Amount Investor July 2014 Series C USD 40 Million Steadview Capital and Sequoia Capital October 2014 Series D USD 210 Million SoftBank Group,Tiger Global and Matrix Partners India April 2015 Series E USD 403 Million DST Global, GIC and Falcon Edge Capital November 2015 Series F USD 500 Million Baillie Gifford, Falcon Edge Capital, Tiger Global, SoftBank Group and DST Global April 2017 Series G USD 260 Million SoftBank Group May 2017 Series F USD 100 Million RNT Capital Advisors and Falcon Edge Capital October 2017 Series G USD 1.1 Billion Tencents Holdings and SoftBank Group September 2018 Series I USD 50 Million Sailing Capital January 2019 Series J USD 74 Million Steadview Capital January 2019 Series J USD 92 Million Sachin Bansal
  • 6. CURRENT STATUS • Ride-hailing platform Ola has more than halved its consolidated losses to Rs 2,842.2 crore, while growing revenue by almost 61% during FY2018. • Ola had registered a loss of Rs 4,897.8 crore in FY2016-17. • Ola saw its consolidated revenue rising 60.9% to Rs 2,222.6 crore in the fiscal ended March 2018 from Rs 1,380.7 crore.
  • 7. SOCIAL IMPACT Advantages • Indian company • Has major market share • Has high number of drivers • Has services in more cities • Many Indians relate to it as its Indian company Disadvantages • Technologically way behind Uber • Doesn't innovate it copies from Uber • Drivers aren't satisfied, found many drivers complaining about payment issues • Not good quality of service
  • 8. SUGGESTIONS1.Technology • Customer care contact on app • Alternate route suggestions for optimized travel 2. Driver on board • Proper background check • Behavioral training 3. Customer experience • Trained customer service agent 4. Customer Focus • Partner with car companies to disable/remove child lock feature from Ola cabs • Surprise upgrades on cab • Make quality a priority