TAM India's report focuses on the first 64 matches of IPL 17 and encompasses all channels broadcasting the matches.

1. IPL 2024 - Commercial Advertising (FCT) (Total 71 Matches)
Source: TAM Sports (A Division of TAM Media Research)
Event: Indian Premier League
IPL 2023: 31st Mar'23 to 23rd May'23
IPL 2024: 22nd Mar'24 to 21st May'24
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
Note: In IPL 17, 3 matches were washed out
Count of channels during IPL 17 are 25 and during IPL 16 it was 25
Indexed Ad Volume Growth/Per Channel on Television for IPL 17 Vs IPL 16 (71 Matches)
Periods TV
IPL 16 100
IPL 17 119
Count of Categories & Advertisers in IPL 17 and IPL 16 (71 Matches)
Count
Variables IPL 16 IPL 17 % Change
Categories 50+ 70+ 40%
Advertisers 65+ 85+ 28%
For Comparison purpose, we have considered 71 matches each for count of Categories and Advertisers

2. Top Categories and Advertisers of IPL 17 and IPL 16 (71 Matches)
IPL 17 IPL 16
Rank Top Categories % share Rank Top Categories % share
1 Pan Masala 11% 1 Pan Masala 16%
2 Ecom-Gaming 11% 2 Ecom-Gaming 13%
3 Range of Food Products 11% 3 Biscuits 9%
4 Perfumes/Deodorant 6% 4 Aerated Soft Drink 9%
5 Air Conditioners 4% 5 Cellular Phone Service 6%
% share based on Ad Volumes
IPL 17 IPL 16
Rank Top Advertisers (Brand) % share Rank Top Advertisers % share
1 Parle Products 11% 1 Sporta Technologies (Dream11.Com) 10%
2 Sporta Technologies (Dream11.Com) 7% 2 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 8%
3 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% 3 Parle Biscuits 7%
4 Vini Product(Fogg) 5% 4 Coca Cola India 7%
5 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 4% 5 Vishnu Packaging (Vimal Elaichi Pan Masala) 6%
% share based on Ad Volumes

3. New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (71 Matches)
Summary Top 5 New** Categories
Count of New Categories 34 Range of Food Products
Count of Categories not in IPL 17 compared to IPL 16 13 Securities/Sharebroking Organization
Count of New Brands 117 Corporate-Financial Institute
Comparison for 71 matches of IPL 16 and IPL 17 Branded Salts
**Present in IPL 17 but not in IPL 16 Lubricants
Top 5 New Brands**
Parle Food Products
Fogg
AMFI (Association Of Mutual Funds In India)
Lloyd Designer Ac
Upstox
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (71 Matches)
Rank Top Brands Rank Top Brands Rank
1 Dabur Real Range 1 Mobil Super/Mobil Super Moto 1
2 Dabur Red Bae Fresh Gel 2 Campa Cola 2
3 Dabur Cool King Thanda Tel 3 Ashirvad Weatherguard Tanks 3
4 ESPNcricinfo App 4 Dabur Red Paste 4
5 Amazon Prime Video 5 Probo.In 5

22. Top 5 Categories not* in IPL 17 compared to IPL 16
Biscuits
Cellular Phone Service
Ecom-Auto Products & Services
Wafer/Chips
Dryfruit
*Present in IPL 16 but not in IPL 17
Top Brands
Parle Food Products
Vimal Elaichi Pan Masala
Dream11.Com
Fogg
Kamla Pasand Silver Coated Elaichi