The document is a 12 question questionnaire about audience research for a potential hip hop music magazine. It asks respondents about their demographics, music tastes, willingness to pay for a magazine, preferred magazine content and imagery, and opinions on the proposed magazine name. The final question thanks participants for completing the survey.

1. Questionnaire- Audience Research
1. Are you male? yes no
2. Are you aged between 16-25 ? yes no
3. Is your ethnicity black/afro Caribbean? yes no
4. Do you currently have a job? yes no
5. Do you listen to hip hop music? (if yes continue onto question 6) yes
no
6. What hip hop artists do you currently listen too?
___________________________________________________________
7. Do you currently read music magazine (if yes please state why)
yes no
__________________________________________________________
8. How much would you be willing to pay for a music magazine?
Nothing
Less than £1
£1-£2
£2.01-£3
£3.01-£4
More than £4.01

2. 9. What would you expect to see as the main image of a hip hop magazine?
Attractive white female
Attractive black female
Attractive white male
Attractive black male
Other (please state) ______________________
10.What type of articles would you expect to read within a hip hop
magazine? [Pick more than more]
Information on popular bands
Gossip
Latest news
Fashion
Competitions
Advertisements
Other (please specify)
_____________________________________________
11. How often do you think a music magazine should be
released/published?
Weekly
Every 2 weeks
Monthly

3. 12. Do you think Platinum is a good name for a hip music magazine?
(Please state why. If no example another name )
Yes No __________________
Thank you for completing my questionnaire