The document discusses the target audience for a pop music magazine called "Chanter". The intended audience is 16-24 year olds, who are likely to be interested in pop music and the lifestyles portrayed. A survey of people in this age range found that most would be likely to read the magazine. The magazine aims to appeal to "mainstreamers" who listen to pop music and shop at mainstream retailers.

1. Who would be the audience for
your media product?
Evaluation question 4

2. • For my magazine ‘Chanter,’ I have selected a niche market to aim it
at. I have chosen to aim at 16-24 year olds. This is because this is
quite a small niche and therefore I am able to appeal to this age
group more carefully.
• According to an article on ‘http://news.stanford.edu’ Pop music is
at the core of youth subcultures. Pop music is very popular among
the 16-24 year old age range. This fits in well with my genre of
magazine as it is based around pop music.
• I made a questionnaire and emailed it to my focus group that were
similar age to my target audience. The people that were similar age
were 16-20 years old. Everyone apart from one boy said that they
would be very likely to read this magazine, I then asked 4 30-38
year olds and they said that they would probably not read the
magazine.
• My magazine would be aimed at the lifestyle category of
‘mainstreamers.’ This is because the genre of my magazine is pop
and they are most likely to read the magazine and listen to pop
music. Because these pop artists songs featured in the magazine
will be popular, they may be turned into remixes and this may
appeal to other genre listeners such as indie, who may also then
want to purchase the magazine.

3. • I made an audience profile of a girl, aged 18,
who shopped in mainstream shops such as
Topshop, River Island etc. Was in full time
education and would buy my magazine.
• Social class status of my target audience
would be E/D.
• The product would be mostly aimed at girls
buy boys would also possibly purchase this
magazine