The target audience for the NME (New Musical Express) magazine is males aged 17-30 who make up 63% of readers, and females aged 17-30 who are 37% of readers. The median age of readers is 25 and the magazine advertises music gigs that this age group would attend. Most readers are from middle-class socioeconomic backgrounds. According to uses and gratifications theory, readers are interested in both new and older music featured in celebrity profiles to identify with cover stars and escape reality by engaging with the magazine. Per Maslow's hierarchy of needs, the target readership mainly seeks social change as explorers influenced by categories beyond just music covered in the magazine. The stereotypical reader is described as a

1. Audience Profile – Genre: Alternative Music (NME)
Target Audience:
Gender and Age (Hartley’s 7 Subjectivities)
The denotation for my target audience for my magazine will be aimed
mostly at males who are (63%) of readers but also female who are
(37%) of readers .This is because the music artist featured on NME
alternate from male to female on each publication .The audience age
will be 17-30 because the median age of readers is 25 and NME
advertise some of the latest gigs and 17-30 years olds are the age
group who would attend the gigs.
Socio-Economic Needs
The denotation of the socio-economic needs of the magazines
readership demographic is going to be middle class because 47% of
the NME readers are from the class ABC1 and the other 53% are the
class C2DE.This connotes that more middle and working class read this
magazine than the upper class who lives in the UK.
Katz’ Uses & Gratifications Theory and
Maslow’s Hierarchy of needs
According to katz’ uses7gratifications theory the reader will be able to
personally identify with the cover star because the featuring
celebrities will be of interest to the reader and make them want to
purchase it so for my magazine the reader will be interested in music
from the past and present music as celebrities featured on the
magazine are about new and old music. The reader will also be able to
escape from reality as the engages into the magazine .According to
Maslow's Hierarchy of Needs the target readership will mainly be
explorers who are influenced by social change as the magazine
focuses extra thing categories as well as music.
Stereotype(s):
Young white male/female who are employed or studying at university
26% of readers are students and have a casual fashion.
Name :Chloe Haynes
Candidate Number :1141
http://www.scribd.com/doc/246981066/Nme-
Media-Pack#scribd