The document discusses the target audience for an indie rock magazine. The primary audience would be males and females aged 15-21 from socioeconomic groups D and E. The secondary audience includes others interested in indie rock music. Typical indie rock listeners enjoy bands like Arctic Monkeys, The Killers, and The 1975. They have a distinct style reflected in their clothing choices and preferred shops. In their spare time, indie rock fans often attend concerts and play instruments like guitar. They also enjoy adventure and mystery films and TV shows.