Hollie Gittins is pitching a new pop music magazine targeted at 12-17 year old girls. She has chosen to focus on pop music because it is popular genre she is interested in and there is space in the market for a magazine targeted at her audience. She plans to have IPC Media produce the magazine because they have experience with similar publications. The magazine will have a bright, girly style with informal writing and photos of pop artists. It will cover current pop music, artists, news and reviews. The sample double page spread features an interview with either a solo female singer or new boy band.

1. Music Magazine Pitch
Hollie Gittins

2. • The genre of my music magazine is going to be
pop. I decided to create a pop magazine as I
am interested in that type of music so I will
know most about it and also because there
aren’t many pop music magazines already out
there for people aged 15+. I also chose to do
pop music because it appeals to a mainstream
audience and it is very popular amongst
people especially teenagers. The pop music
magazine industry makes a lot of money even
if there isn’t a gap in the market as many pop
music magazines already exist.

3. Similar publications on
the market

4. Institution that will produce my
magazine
• The institution which may produce my magazine
would be Immediate Publishing Media Company
because it distributes and produces similar
magazines such as Top of the Pops. I would like
IPC media to produce my magazine as they are a
large company who are very well known and are
well informed about the genre I have chosen
which is pop. They are also the UK’s leading
publisher of consumer magazines selling over 350
million copies of IPC media magazines each year.

5. Target Audience
• My target audience is 12-17 year old girls
• In full time education (at school or college)
• Interests: pop music, fashion, celebrity
culture, makeup, films.
• My target audience should be able to find artists
they aspire to be like in my magazine.

7. Style/brand identity/house style
• House style: Bright and bold girly fonts.
• Bright and Feminine colour palette such as pinks and purples.
• Mode of address: Informal and chatty.
• Images: Eye catching, fun and bright. Mainly of pop artists
including quotes from interviews or lines from articles.
• Brand identity: my brand identity will be my chosen pop magazine
name which will feature as the masthead.
• Style of my magazine: Neat with articles put into categories on my
contents page and my double page spread text in columns.

8. Possible names
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Pop Culture
Teen pop
Here and Now
What A Blast
Music times
Our Moment
Music of the Future
Future POP
Simply Pop
I ♥ POP
POP ♥

9. What music my magazine will cover
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Current and upcoming pop artists.
Music mainly in the UK Top 40
Young boy groups and girl groups
Solo female and male singers
My magazine will cover this
content by interviews with the
artists, articles, the latest pop
news including song releases and
celebrity gossip and reviews on
songs and new boy and girl groups
and festivals/concerts.

10. Double page article
• I want my double page spread to feature an interview with either
a solo female singer or a new upcoming boy group. I would like it
to be a question and answer style format.
• The reason I have chosen to do either a solo female singer or a
new upcoming boy band is because If I choose the solo female
singer then the audience can relate to them as they are the same
gender however if I choose to do a new upcoming boy band my
audience maybe more interested to read the article as they are
the opposite gender and girls may desire them.
• My double page article will feature a 60:40 ratio of pictures to
text. The left side of my magazine will feature an image of the
artist/artists. On the right side will be an introduction on the
artist/artists with 4 columns of questions and answers with the
image bleeding onto the next page of the magazine.