The document discusses the target audience for a pop music magazine. The target audience is 16-23 year olds, both male and female. This age group is heavily influenced by music and it plays a large role in their lives through relaxing, studying, and socializing. They are currently students in college or university. The magazine will feature both male and female artists to appeal to both genders. Popular music genres like those of Rihanna, Justin Bieber, and Ed Sheeran will be featured to attract the target demographic.

1. Who would be the audience for
your media product?

2. For my mainstream/ pop music magazine I decided
that my target audience for my magazine is ages
16-23 year olds, aimed at both males and females.
My magazine includes both male and female artists
which would alternatively attract both genders. I
think the age of my target audience is right for my
media product because it’s around the age that
music is a big influence on people’s lives, and the
age that would be eager to see popular music live
in concert or at festivals. The target audience of my
magazine are the age of students, either at college
or possibly studying at university; music being a
largely dominated part of their lives, through
relaxing, studying and even partying.

3. This photo includes a member of the target audience reading
my magazine. My target audience would buy my magazine as
I have used several conventions from existing media, to make
my mag look effective and as constructive as possible. For
example I have used attractive and eye catching fonts from
big and bold to detailed or basic used in potentially every
music magazine. The font in my article is appealing as it is
different as it looks similar to a stencil: however as similar
fonts have been used in existing magazines such as Clash, the
audience may recognise this and want to purchase my
magazine.
The age of 23 is the older end of my target audience because
around that age is when people may start to settle down
and have a family, possibly decreasing the influence of music
in their lives. The UK Tribes that I identified to suit my genre
of music magazine is Mainstream and Aspirant. They are
addicted with buying the latest and most popular trends.
Music and fashion is what they are most obsessed with.
Popular fashion from shops such as Topshop, River Island
and Miss Selfridges and the latest music listened to on
Capital FM, Prime Time TV and Radio One. These tribes
listen to the most popular and recently trending music such
as Rihanna, Justin Bieber and Ed Sheeran.

4. The audience profiles created in the process of my research; also contribute to the target audience
for my music magazine. Both male and female examples are within the age range of my audience,
both being either side of 16-23. However, despite the gap in age they still share similar hobbies,
occupation and music and fashion styles. Both the examples enjoy listening to the latest pop music
including Justin Bieber, Rita Ora and Ed Sheeran. Their interests are also quite similar as they both
enjoy fashion and sport which is a main aspect within the UK Tribes; Aspirant and Mainstream.
Brain Whitaker appears to wear a Ralph Lauren cap in one of his photos, a brand that was used in
my mood board for fashion research; he also wears Timberlands in another photograph, indicating
another factor as to why he would fit into the target audience for a pop magazine. Cara Delevigne
models for labels such as Burberry and Chanel, and has featured on the cover of fashion magazine,
Vogue. Some of the target audience for my magazine will also apply to these media products too as
young girls from the ages of 16 and onwards love fashion and take inspiration from models such as
Cara herself.