The document outlines a magazine pitch for a proposed music magazine called "Heartbeat". Some key details include: - The magazine will focus on pop and rock music genres based on the interests of the target audience, which is mostly female students between 16-24 years old. - It will be published monthly both in print and online, and sold for £2.99 in supermarkets to be affordable for students. - The content will include articles, interviews, concert and festival reviews alongside posters, freebies, and discount codes related to music. - Reader profiles show they are music and film enthusiasts who enjoy traveling and shopping on a budget.

1. My magazine pitch

2. Working title
The title I have chosen for my music magazine is “Heartbeat”
• I have chosen this title, because I find it a very catching title, and it fits with the type
of magazine I want to make, pop.
The title “Heartbeat”, has nothing directly to do with music. However, the meaning
behind the title is this:
Everyone has one or more songs / artists that are special to them, and every time we
hear that special song or listen to that special artist, we get chills all over our body and
your heart starts to beat a little faster.
I have therefore chose to name my music magazine “Heartbeat”, to write about these
special songs, write about the artists that makes the songs and to let the reader find
new special songs that makes their heart beat a little faster.

3. Working title
• After looking at my research I have decided to make “Heartbeat” a more of a female
related music magazine, which is also why I want to have a girly font.
• I also wanted to make the title appeal to younger people, because based on my
research most of my audience are between 16 and 24 years old.
• I want to use an elegant, neat and clean font. It has to be a quite girly font, but not to
much. I need to find a font that is eye-catching to both a 16-yearold and a 24-yearold,
so it must not be to childish.

4. Genre of music
• Based on my research, I have decided to make a pop and rock
related music magazine. 48% of my audience are interested in pop
music and 28% of my audience are interested in rock music.
• I thought that by combining both pop and rock music in my
magazine, it would appeal to most of my audience and more
people would be interested in reading my music magazine.

5. Cover price
• The price of my magazine will be £2.99
• Looking back at my survey, most people would pay between £2 and £4 for a
music magazine. So I have decided to go for the price in the middle, £3, to satisfy
most of my audience.
• The readers of my magazine, based of my survey, will most likely be between 16
and 24 years old. So most of my reader will probably be students. That is also why
I want to make it an affordable price, so that most people would afford it.

6. Frequency and publication:
• I will publish my magazine once a month.
• In my survey, most people answered that they read magazine
monthly, which is why I have chosen to publish my magazine
monthly.
• My plan is to locate my magazine in well known supermarkets, so that
it easily can be found.
• Most people in my survey answered that they prefer to read a printed
version of my magazine, but I am also planning on making an online
version of my music magazine to please all my readers.

7. Outline and what might be in the magazine
• The content in my magazine is going to be
- Articles.
- Interviews.
- Concerts and festivals reviews and recommendations.
- Posters of artists.
- Some issues will have freebies, like CDs for example.
- Discount codes for festival tickets and concert tickets.

8. My reader profiles

9. KEY STATS
MALE READERS:
23%
FEMALE READERS:
77%
MEDIAN AGE: 20
STUDENT READERS:
75%
ABC1: 70%
MUSIC
Not surprisingly, the readers of
“Heartbeat” are completely
obsessed by music. They like to
listen to a mixture of modern
pop and rock. The reader use
Spotify to keep then up to date
with new music.
FILMS
“Heartbeat” reader enjoy watching
films, both in the cinema and at
home. The like to watch comedy,
romantic and action movies. Most
of the readers have a Netflix
account where they watch the films.
“Heartbeat” is a female related
music magazine, focusing
mainly on the pop and rock
music genre. The readers are
sporty, spontaneous and happy
and they love to travel and go to
concerts.
SHOOPING
The readers of “Heartbeat” LOVE to shop clothing, shoes and accessories.
They like to shop in big brand stores, like “Top shop” and “New look”,
because even though they not always have a lot of money, they can never
say no to shopping.

11. Olivia is 20 years old and lives in York. She is very
interested in music, especially pop music and
she likes to listen to everything from Ariana Grande, to
Justin Bieber. Olivia is still a student, and
she is studying to become a nurse at a children hospital.
She has therefore not a lot of money
to spend on pricey music magazines, which is why
“Heartbeat” is perfect for her.
Olivia is very active, spontaneous and happy all the time
and she has a lot of good friends. If she is not studying,
Olivia likes to listen to music, go to the gym and hang out
with friends. If she got any spear money, she would use it
on tickets for either concerts, festivals or to travel. Olivia
has been to many places in the world, and she has been to
a lot of concerts,
but she would love to travel even more.
Olivia reads “heartbeat” magazine, to get updates on the
latest pop music trends, to see what concerts or festivals
she can go to, and to read about her favorite artists.